What is a DSP?

A DSP connects to supply-side platforms (SSPs) and ad exchanges, which together represent the inventory that publishers have for sale. When a user loads a page or app, an auction happens in milliseconds, and the DSP decides whether to bid – and how much – based on your targeting and bids.

Because the buying is automated and based on rules you set, a DSP lets one advertiser reach inventory across thousands of sources without manual deals. You stay in control of who you target, what you pay, and where your budget goes.

A DSP gives you reach and control at the same time. You can target by GEO, device, OS, browser, carrier, category and source, layer audience targeting, and adjust bids and budgets whenever you want – all from one place.

FroggyAds is a self-serve DSP: it connects you to 20B+ daily impressions across 750+ SSP integrations, adds SmartCPC bid optimization and Adscore traffic filtering, and lets you start from a $50 deposit with no long-term contract.