Reach the right users by intent and behavior.
Audience targeting is a layer you apply across every FroggyAds format – reach users by interest, intent and behavior, and re-engage warm visitors with retargeting. Find profitable pockets of traffic and scale them with confidence.
What is audience targeting?
Audience targeting lets you go beyond placement and reach people based on who they are and what they do – their interests, intent signals and on-site behavior. It also powers retargeting, so you can bring back users who already engaged with your offer. Because it works across push, native, display, pop and video, you can apply one audience strategy consistently across your whole media mix.
Built to earn attention and convert
Retarget warm users
Bring back visitors who clicked, viewed or abandoned – the audiences most likely to convert.
Intent & interest
Reach users showing relevant interest and intent signals rather than buying blind.
Lookalike expansion
Grow beyond your best segments by reaching users who resemble those who already convert.
Format specs at a glance
Everything you need to brief creative and launch your first audience targeting campaign on FroggyAds.
Stack targeting to find profitable traffic
Combine these dimensions to narrow in on the audiences that convert, then scale them.
GEO & City
Target by country, region or city with granular bid control.
Device & OS
Split by mobile, desktop or tablet and operating system version.
Browser
Reach users on specific browsers and browser versions.
Carrier & ISP
Filter by mobile carrier or connection type for offer fit.
Category
Buy by content category across 300+ verticals.
Source & Zone
Whitelist or blacklist individual source IDs and zones.
Start small, scale what performs
Transparent floor pricing for audience targeting – bid up only once a source proves it converts. SmartCPC can manage bids for you automatically.
Start running audience targeting on FroggyAds
Open your account, deposit from $50 and launch your first audience targeting campaign in minutes.
Audience targeting works across 300+ verticals
A starting point – most verticals can be tested on this format.
Audience targeting, answered
How does retargeting work on FroggyAds?
You place a pixel or send postbacks to build audiences of users who engaged with your site or offer, then serve them follow-up campaigns across any format to drive them back to convert.
Which formats support audience targeting?
Audience targeting applies across push, native, display, pop and video, so you can run one consistent audience strategy across your entire media mix.
Can I build lookalike audiences?
Yes. Once you have a converting segment, lookalike expansion helps you reach new users who resemble your best customers.
How is audience-targeted traffic priced?
Pricing follows the underlying format you run – for example CPC for push and native or CPM for display – with your bids set in the self-serve DSP.
Pair it with another format
Most winning strategies combine two or three formats across the funnel.
Launch your first audience targeting campaign
Create a FroggyAds account, deposit from $50 and reach 20B+ daily impressions – backed by a 7-day money-back guarantee.
See it inside the platform
Everything runs from one self-serve dashboard – launch, target precisely, then watch results by source and optimize in real time.
- Launch and target in minutes
- Read performance by source ID
- SmartCPC and Adscore in the background
