When the world of content marketing began to develop as it is today, there are only a few techniques that you can take advantage of. Marketing techniques like writing blog posts, sending emails to your subscribers, and posting like your social media, are nothing new.
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There are about two billion messages on Facebook Messenger that are sent between people and businesses each month, and there are about 53% of people who are willing to buy products from companies that they can message directly via Facebook Messenger. Facebook Messenger Ads are one of the best ways to increase popularity, brand awareness, and profits.
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Pay-Per-Click (PPC), also known as Cost-Per-Click (CPC), is an internet advertising model used to drive traffic to websites. The advertiser must pay the ad publisher (usually a search engine, website owner, or social media platform) when someone clicks the ad. In other words, PPC is a way to buy traffic to your website.
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Competition for consumer attention has never been as competitive as it is today. The term “a picture is worth a thousand words” may have turned into “a picture is worth a thousand impressions” and impressions are a very important factor for e-commerce companies and digital brands.
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As the largest video sharing site in the world, YouTube has many monthly active users reaching 1.9 billion. According to Alexa, YouTube is the second most visited site after Google. This is the reason why many brands are investing their money in Youtube marketing.
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As a paid advertising method, pay-per-click (PPC) advertising does have more advantages than some other advertising models, for example, faster than SEO, a more targeted audience, and have a broad reach. However, PPC ads do not always provide optimal performance.
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The average person might believe that digital branding has to do with logos, website design, or how you can influence consumer perceptions of your brand. Digital branding is more complicated than that.
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Photos aren’t the only aspect you have to pay attention to if you want to get high engagement on Instagram. Captions, although often considered trivial, can be a very influential aspect in increasing engagement. Here are 5 tips for making Instagram captions to increase engagement.
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Online business is a business model that can be said to be easier to run than conventional businesses, because almost all of its activities are carried out via smartphones or laptops. Apart from its simplicity, online business also does not require large capital, even you can start an online business with almost no capital.
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Search Engine Marketing or SEM is one of the most effective ways to grow your business and reach new customers. While it’s important to use organic strategies to generate traffic in the long run, sometimes, you can’t win the competition on the Search Engine Result Page (SERP) without spending some money – and this is where SEM comes into play.
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