All business people want to have an increasing turnover. Increasing turnover can indicate that the business is on the right track. However, increasing sales turnover is not a simple matter, it takes a mature and sustainable strategy.
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Buyer personas are fictitious profiles created based on research to describe what your target audience looks like. Buyer personas describe who your ideal customer is, what their daily life is, what challenges or problems they face, and how they make decisions.
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Right now you are probably in your comfort zone – your business is doing well and producing results that you think are satisfactory. But is it enough to end there? Have you ever thought about expanding your business even further?
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If you are currently in a market that is already overcrowded and saturated due to the large number of competitors, getting out there can sometimes seem impossible to achieve, especially if your business is small in scale. However, you can still make your brand stand out and stand out by taking advantage of a niche market.
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One of the interesting phenomena related to psychology and marketing is “inattentional blindness”, which is a phenomenon in which a person seems to be “blind” or cannot see something that is actually within his line of sight.
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An important part of any business planning is a thorough market analysis. By carrying out this analysis, a business is expected to better understand its market
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Brand identity is about how you image your business in the minds of consumers, including how you choose your business name, logo design, color, shape or visuals, and the type of language you use (tone of voice).
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Today’s brand of professional service providers risks being eroded by the times. Over the past five years, Hinge Marketing has found that there has been a decline in company reputation and visibility scores across all industries. How do professional service companies deal with this? The simple answer is to use a service marketing strategy adapted to current conditions.
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In 2016, Wasp Barcode Technologies asked more than 1,100 small business owners what their biggest challenges were when running a business.
The result is predictable, financial management issues top the list.
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Many online store websites have great content, great product photos, and all the necessary user experience (UX) elements, but they are still not enough to get high conversion rates.
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