Email is a marketing channel that is often underestimated by most people. This strategy is one of the most effective ways to connect with your business email list. According to HubSpot, companies that use email marketing can generate 50% more leads, with 33% lower spending.
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As one of the largest social media platforms in the world, Instagram in mid-2018 announced that the number of users had reached one billion. This number increased rapidly compared to 2017 which only stood at 800 million users. And what about now in 2020, of course, currently in the ranking of We Are Social Instagram is ranked as the third most popular social media today.
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One of the first steps that must be taken to create a website for your online store is to choose an e-commerce platform first. With this website, your business will be increasingly trusted by the audience.
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For those of you who have just started a new business or are starting an online business, you need to know various online business terms. Because the terms in online business are very useful to facilitate you in the transaction. Maybe you already know some of them, but some of you don’t. Like seller, buyer, supplier, reseller, reject, restock, etc., is a general term that you use every day. But the term online business is not just that. There are a variety of phrases that require a more complete and in-depth explanation for you to understand.
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Social media marketing has become a common practice for many brands, both small and international. Not surprisingly, social media marketing is considered very effective for interacting directly with the audience and fostering their loyalty.
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The marketing and advertising industry has experienced rapid changes over the past few decades. Television ads are starting to decrease so internet users can choose to block ads. While audiences who are willing to read, watch, or listen to online advertisements have the potential to become an attractive target market for marketing campaigns.
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In this modern era, shopping activities can no longer be generalized as activities that are liked by women alone. Because the presence of e-commerce or online stores can make men stare at the gadget screen for hours. Not only that, but many e-commerce websites also provide for the needs of children, teens, and parents. The number of online stores that appear to make the audience must be smart in making choices for shopping.
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In selling products, social media is considered as the most practical platform for offering products to consumers. Through this media, you can even sell products without having to have a website or online store first. You can use a variety of social media as a sales platform, for example, Instagram is very popular in today’s digital marketing world. So, not a few online business people who use Instagram marketing as a marketing strategy.
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Copywriting techniques need to be owned by you who are running an online business, and use digital marketing as a marketing strategy. Because if you want to run a business successfully, then the marketing you do must succeed. Here, the role of copywriting is very important to offer your product to prospective customers as attractive as possible.
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Competition in the digital business market is getting tougher from time to time. As we can observe that there are currently many online buying and selling transactions that people are starting to like as a new way of shopping. Social media like Facebook, Twitter, Line, Instagram, have been used for a long time by business people.
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