What is CPV?
CPV, or cost per view, is a pricing model used for some view-based and video inventory. Here is what it means, how it is calculated and when it may fit a campaign.
Cost per view, in plain terms
CPV stands for cost per view: instead of paying when someone clicks (CPC) or per thousand impressions (CPM), the advertiser pays for each qualifying view. Availability and pricing depend on the format, auction, inventory, eligibility and campaign settings.
CPV can fit campaigns where a qualifying view is the relevant buying event. Track conversions and downstream quality, compare sources, and use traffic-quality and source controls as part of the optimization process.
CPV is best for
- Pop traffic and some video buys
- High-volume, low-cost offer testing
- Strong landing pages that convert cold traffic
- Buyers who track conversions per view
- Scaling cheap volume on clean sources
See what is cpv? inside the platform
Everything runs from one self-serve dashboard – launch the campaign, target precisely, then watch results by source and optimize in real time.
- Pop traffic and some video buys
- High-volume, low-cost offer testing
- Strong landing pages that convert cold traffic
You pay per view, not per click
A view is a delivered visit or impression of your page/ad.
What counts as a view
For pop, a view is a full-page visit; for video, it's a counted view of your ad.
How it's priced
CPV is the cost assigned to one qualifying view. Actual prices vary by auction, format and inventory.
When CPV fits
Best when your landing page or video converts a small fraction of cheap, high volume.
Measure carefully
Track conversions per view so cheap traffic actually pays back.
Review view-based inventory
Open an account, review available inventory and check current pricing in Insights.
CPV FAQ
What does CPV mean?
Cost per view – you pay for each view (e.g. a full-page pop visit) rather than per click.
How is CPV priced on FroggyAds?
CPV availability and pricing depend on auction, inventory, eligibility and campaign settings. Check Insights for current options.
When should I use CPV?
When a strong page converts a small share of cheap, high-volume traffic profitably.
Related pages
Explore CPV advertising
Create your account and review available view-based inventory and campaign settings.