A supply-side platform (SSP) is how publishers sell their ad inventory programmatically. Here is how it connects to the traffic you buy.
An SSP, or supply-side platform, is software that publishers and app developers use to sell their advertising inventory through automated auctions. SSPs make a publisher's available impressions visible to many buyers at once, so the inventory is sold to the highest relevant bidder in real time.
When a user visits a publisher's site or app, the SSP offers that impression to connected buyers (DSPs and exchanges) and runs an auction. The winning bid's ad is shown, and the publisher earns revenue – all in the milliseconds the page loads.
For advertisers, SSPs matter because they are the source of inventory. The more SSPs a DSP connects to, the more supply and reach an advertiser can access from one account.
You do not use an SSP directly as an advertiser – you buy through a DSP that connects to many SSPs. The breadth of those connections determines how much inventory, how many GEOs and how many formats you can reach.
FroggyAds connects to 750+ SSP integrations, aggregating 20B+ daily impressions into one self-serve account, with source-level whitelists and blacklists so you control exactly which supply you buy from.
Everything runs from one self-serve dashboard – launch the campaign, target precisely, then watch results by source and optimize in real time.
Not directly – FroggyAds (a DSP) connects to 750+ SSP integrations, and you buy through one dashboard.
Yes – source-level whitelists and blacklists let you keep or cut individual sources and zones.
750+ SSP integrations, spanning global supply across formats and devices.
Open your account and reach 20B+ daily impressions across 750+ SSP integrations.
