What is RTB?

When a user opens a page or app, a bid request describing that impression (GEO, device, context and more) is sent to buyers. Each DSP decides in real time whether to bid and how much, based on the advertiser's targeting and bids. The highest relevant bid wins, and that ad is served – all before the page finishes loading.

This happens billions of times a day across the open web and apps. For advertisers, it means you can buy exactly the impressions you want, one at a time, instead of buying inventory in bulk.

RTB gives you granular control and efficiency: you only bid on impressions that match your targeting, and you decide what each is worth. It is what makes precise GEO, device and source targeting possible at scale.

You do not have to manage the auction yourself. On FroggyAds, you set targeting, budgets and bids, and the platform competes in RTB auctions across 750+ SSP integrations – with SmartCPC available to steer bids toward converting traffic automatically.