Traffic quality

traffic with quality controls, budget visibility.

Volume is useful only when traffic quality can be evaluated and optimized. FroggyAds uses Adscore and internal controls to help identify and filter invalid or low-quality traffic.

Adscore bot and fraud filtering on FroggyAds
Traffic Quality signals by Adscore
Quality signals
Active
Traffic screening
QUALITY CHECKS
3
Layers of defense
DEPTH
24/7
Continuous filtering
ALWAYS ON
What we screen

Filtered on every single impression

Adscore inspects traffic in real time so non-human and traffic-quality controls aim to reduce invalid activity before it affects spend.

Bots & crawlers

Adscore and internal controls use risk signals to help identify and filter automated or low-quality traffic.

Proxy & VPN

Connections masking their true origin are flagged so you are not paying for disguised traffic.

Datacenter IPs

Traffic originating from datacenters rather than real users is Quality signals automatically.

Behavioral fraud

Suspicious patterns and click anomalies are identified and removed from your delivery.

Your controls

Quality you can steer yourself

Automated screening is the baseline. On top of it, you decide exactly which sources, zones and categories your campaigns run on – and you can see the results down to the zone.

Whitelist trusted sources and zones
Blacklist anything that underperforms
Filter by content category across 300+ verticals
Source-level traffic controls
Control toolkit

Three levers for total control

Source whitelists & blacklists

Allow only the sources you trust or block the ones that underperform – down to individual zones.

Category filtering

Include or exclude content categories across 300+ verticals to match your brand and offer.

Transparent reporting

See performance by source and zone so quality decisions are based on data, not guesswork.

traffic-quality controls are part of the campaign workflow. FroggyAds uses Adscore and internal controls to help identify and filter invalid or low-quality traffic – and your spend is backed by our conditional 7-day refund eligibility.

Ready when you are

advertise with traffic-quality controls

Create a FroggyAds account, deposit from $50 and run campaigns on supply evaluated with Adscore and internal controls.

From raw traffic to Quality signals, billable traffic

Traffic quality is the foundation every other metric rests on. If invalid traffic – bots, data-center traffic, proxies, click farms – slips into your campaign, it does two kinds of damage: it spends budget on visits that can never convert, and it corrupts the conversion data you optimize on, so you make bad decisions on top of wasted money. FroggyAds addresses this by screening Traffic delivery with Adscore before it reaches your campaign.

The pipeline is straightforward to describe. Raw traffic enters; Adscore evaluates each impression for known bot patterns, data-center and proxy signatures, and other invalidity signals, and assigns a risk score; traffic that scores as invalid is rejected before it's billed; and Traffic is evaluated with Adscore and internal controls, and results should be reviewed with source and conversion data. You don't configure this or pay extra for it – it's built into how the platform delivers.

On top of the automated layer, you keep manual control. Source-level whitelists and blacklists let you cut any specific source or zone that shows poor patterns in your own data, even if it passed automated screening. No filtering system is perfect, but the combination of automated Adscore traffic-quality signals plus your own source-level controls materially protects both budget and data – which is exactly what serious media buyers require before they scale.

20B+daily impressions across 750+ SSP integrations
300+verticals reachable from one self-serve account
Adscore traffic-quality controlstraffic-quality checks
Source-level reportingwhitelist winners, cut the waste
ThreatDefense on FroggyAds
Bots & automated trafficAdscore pattern & signature detection
Data-center / proxy trafficRisk scoring and rejection pre-bill
Low-quality zonesYour source-level blacklists
Corrupted conversion dataTraffic-quality signals support more trustworthy reporting
How does FroggyAds support traffic quality?

Yes – FroggyAds uses Adscore and internal controls to help identify and filter invalid or low-quality traffic.

Can I add my own filtering?

Yes – source-level whitelists and blacklists work on top of automated screening.

Start advertising
FroggyAds platform

Traffic enters a layered quality-control workflow.

Traffic delivery flows through Adscore traffic-quality signals – bot detection, risk scoring and invalid-traffic rejection before it reaches your campaign.

  • Traffic quality checked with Adscore
  • Bots and proxies rejected pre-bill
  • Add your own source-level blacklists
Start advertising
FroggyAds platform preview