Your task-specific buying briefTwelve questions for the tool-specific buying brief
These questions help the media buyer keep the actual visitor requirement in view. Use them where they change a purchase or resolve an uncertainty. A useful answer names the selected tool, relevant condition and next instruction instead of repeating a general promise to optimize performance.
Which country and device route can the visitor receive?
Country and device settings should reflect the arrangement you intend to promote. The published Smart Links guide describes per-offer criteria, priority and a fallback when no offer is available. Inspect the actual supported route; a configured category alone is not independent proof of every visitor's downstream eligibility.
Does the invitation describe the actual task?
A credible invitation names a real proposition and a recognizable next action. Avoid implying that one click or one unrelated task necessarily fulfills the selected requirement. Clear wording helps people decide whether they want the actual journey, rather than attracting attention through an easier promise the destination cannot continue.
What context should appear before the requirement?
An intermediate page earns its place when it explains the actual benefit, required actions or relevant conditions. Keep its claims within the applicable permissions. Extra context should prepare an informed choice, not disguise a different destination or make an unsupported reward appear to belong to OGAds or FroggyAds.
Which device journey was actually inspected?
Device differences matter when they alter the selected presentation, available task or continuation. Retain what you could actually inspect and the current offer conditions. If the observation covers one device route, qualify the conclusion instead of announcing that the same journey is confirmed for every audience setting.
Can this result unit be related to the media source?
Source evidence helps when it can reliably be related to the selected result unit. Read the actual relationship supported by your setup. If individual offer actions cannot be assigned to complete visitor journeys, do not convert their total into a confident source-level completion rate by assumption.
What does partial progress actually establish?
A useful discrepancy description identifies the unresolved handoff: no appropriate task, partial progress, missing reference, unavailable continuation or a later commercial adjustment. Keep those meanings distinct. A person who has completed part of a multi-action requirement has not automatically generated an invalid record or breached an offer condition.
Did the task change during the creative comparison?
Keep the tool, requirement and destination stable when comparing invitation concepts. Retain the earlier creative and the version used for each purchase. A changed requirement can alter the visitor's task substantially, so it should not be hidden inside a report that attributes the result entirely to new copy.
Which observation requires delivery to pause?
Pause at the stated spending or operational condition, then identify the evidence needed before continuing. Missing permission, a misleading message or an unavailable intended destination needs resolution. For a performance question, use the defined review basis and avoid excluding a source on records that do not identify it.
How much can the buyer spend on this question?
Bid settings and a campaign allowance serve different purposes. Use the available controls to execute the purchase you can fund and review. The amount allocated to answering a question is not an OGAds commission, a published acquisition price or a guarantee that enough completed journeys will result.
Are the requirement and review basis comparable?
Give the result the time its actual assessment requires, retaining unresolved records explicitly. Compare populations whose requirement and review basis are understood. A newer set of partial journeys should not be treated as equivalent to a fully reviewed group simply because both reports contain offer-action totals.
What specific additional purchase is justified?
Expand only the arrangement the current permission and evidence support. State the additional purchase, its allowance and its review condition. Keep the earlier tool and creative configuration available for investigation, without assuming that repeating settings will reproduce earlier visitor actions or commercial outcomes.
What should the next buyer know about the task?
Leave the next buyer the actual finding and a specific instruction. Include any changed requirement, missing relationship or pending assessment with its responsible owner. That handoff makes the next FroggyAds purchase more useful because the team knows which question remains open.