What is source-ID targeting?
Source-ID targeting is how serious media buyers control quality and cost. Here's what a source ID is, why it matters, and how it powers optimization.
The unit of real optimization
A source ID is simply an identifier attached to each individual traffic source or zone. It sounds technical, but it's the single most important concept in performance media buying – because optimization only works when you can tell sources apart. Without source IDs, a campaign is one averaged number; with them, it's a list of winners and losers you can act on.
On FroggyAds, source IDs let you read performance per source, bid up on converters, blacklist wasters and whitelist proven sources to scale. SmartCPC uses the same data to weight bids automatically, and Adscore keeps sources clean. Understanding source IDs is the difference between guessing and optimizing – and it's available from $50.
Why source IDs matter
- Telling converting sources from wasters
- Bidding per source instead of per campaign
- Building whitelists of proven sources
- Cutting weak zones surgically
- Feeding SmartCPC accurate signals
See what is source-id targeting? inside the platform
Everything runs from one self-serve dashboard – launch the campaign, target precisely, then watch results by source and optimize in real time.
- Telling converting sources from wasters
- Bidding per source instead of per campaign
- Building whitelists of proven sources
Every source has an identity
And identity is what lets you optimize.
What a source ID is
A unique identifier for an individual traffic source or zone within the network.
Why it matters
It lets you see and act on performance per source instead of a blurred average.
How it's used
You bid per source, whitelist proven ones and blacklist the wasters.
With SmartCPC
SmartCPC weights bids toward the source IDs most likely to convert.
Optimize by source ID
Open an account and control sources from $50.
Source-ID FAQ
What is a source ID?
A unique identifier for an individual traffic source or zone in the network.
Why does it matter?
It lets you optimize per source instead of being stuck with a campaign-level average.
How do I act on it?
Bid per source, whitelist winners and blacklist wasters at the source-ID level.
Control your sources
Create your account and optimize by source ID across 20B+ daily impressions.