SmartCPC looks at how different sources, zones and segments perform against your campaign goals, then adjusts bids accordingly – bidding more where conversions are likely and less where they are not. It works continuously as new data arrives, so your spend keeps shifting toward what is working.
You stay in control: you set your overall budgets, caps and targets, and decide whether to let SmartCPC manage bids or to bid manually. It complements source-level whitelists and blacklists rather than replacing your judgment.
