Ad fraud is invalid traffic that wastes advertiser budgets. Here is what it is and how FroggyAds filters it.
Ad fraud – also called invalid traffic, or IVT – is any traffic that is not a genuine, interested human: bots, automated scripts, click farms, proxy and data center traffic, and other non-human or fraudulent activity. It wastes ad spend by generating impressions and clicks that can never convert.
Ad fraud takes many forms: bots that generate fake impressions or clicks, click farms that simulate human activity, proxy and data center traffic that hides a visitor's true origin, and domain or placement misrepresentation. The common thread is that the traffic cannot become a real customer.
Left unchecked, invalid traffic inflates your impression and click counts, drains budget and corrupts the data you optimize on – which is why filtering it is essential for any serious campaign.
Every impression on FroggyAds is screened by Adscore, a traffic-quality layer that detects and filters bots, proxies and invalid traffic before it reaches your budget. That keeps your spend focused on real users and your reporting trustworthy.
You also get source-level whitelists and blacklists, so if a source shows poor quality you can cut it instantly. Combined, Adscore filtering and source control are your defense against wasted spend.
Everything runs from one self-serve dashboard – launch the campaign, target precisely, then watch results by source and optimize in real time.
Adscore screens every impression for bots, proxies and invalid traffic before it reaches your budget.
Yes – source-level blacklists let you cut weak or low-quality sources instantly.
It wastes budget and corrupts the data you use to optimize, so filtering it protects both.
Open your FroggyAds account and run campaigns on Adscore-screened traffic from $50.
