CPM, or cost per mille, means you pay per thousand impressions. Here is how it works and when it is the right model.
CPM, or cost per mille, is a pricing model where you pay per thousand impressions served – regardless of clicks. (“Mille” is Latin for thousand.) It is the standard model for reach and awareness campaigns, where being seen is the goal.
With CPM, your bid represents what you will pay for a thousand impressions. You are buying visibility – your ad is shown to your targeted audience, and you pay based on how many times it appears.
On FroggyAds, Display banner inventory is bought on a CPM basis from $0.10 across desktop and mobile web. You control targeting and budgets, and FroggyAds uses Adscore and internal controls to help identify and filter invalid or low-quality traffic.
CPM suits awareness, branding and retargeting, where consistent visibility matters more than a single click. It is also useful for high-reach campaigns where you want predictable cost per thousand views.
If you care primarily about clicks and conversions, CPC formats like Push and Native may fit better. Many advertisers combine CPM Display for reach with CPC formats for response – both available on FroggyAds.
Everything runs from one self-serve dashboard – launch the campaign, target precisely, then watch results by source and optimize in real time.
Display banner and rich-media placements are priced on a CPM basis from $0.10.
Neither is better – CPM suits awareness and reach; CPC suits engagement and response.
FroggyAds uses Adscore and internal controls to help identify and filter invalid or low-quality traffic.
Open your account and run impression-based campaigns from $50.
