Client approval and campaign reporting

Push Ads For Agencies

Run your client's next push campaign with a clear approval trail and a report they can use. FroggyAds gives your agency self-serve access to push traffic and available targeting, budget and source controls. Bring an approved message, a working client destination and a named person who can assess the resulting business actions. We help you turn that brief into a focused media purchase.

Create your free FroggyAds account Prepare the client brief

A successful agency handoff connects three records: what the client authorized, what the campaign delivered and what the client accepted. Keep those records linked by campaign and creative identifiers. This guide shows how to prepare that handoff without confusing client sign-off with proof of a claim, or a media report with confirmed sales.

Before your agency buys

Three client decisions before your first push purchase

Confirm who can authorize the client's offer, creative and destination before your agency commits media. An approval record should distinguish permission to advertise from evidence supporting the promise.
Agree which customer action the client will assess, who will return the assessment and when the first usable review is expected. A submitted form and a client-accepted lead can be different events.
Write down which changes your buyer can make without another approval. Keep a permitted source adjustment separate from a new customer-facing claim that needs review.

Choose FroggyAds when your agency wants to execute a defined push brief with practical buying controls. Start with one client objective and a limited media instruction. That makes the first report easier to reconcile and gives your account team a concrete reason for the next recommendation.

What an agency is buying when it chooses push ads

Agency push buying: A client-approved compact invitation becomes a defined media purchase, with agency-held authority records and a client-owned outcome assessment.

Push ads carry a compact paid invitation to a destination. Classic web push and in-page push have different permission and presentation mechanics, so name the selected delivery type in the client brief. Do not describe an in-page impression as proof that its viewer subscribed to browser notifications. Check the actual supported presentation before the client approves the final assets.

Your client owns the offer and customer experience; your agency coordinates the buying decision and its evidence. Identify who maintains the landing page, verifies claims, approves translations and assesses customer actions. These responsibilities can sit with different people. A media buyer needs a dependable route to each owner before a launch problem becomes a client reporting problem.

Our available GEO, device, OS, browser, carrier and source controls help translate an approved audience into a manageable test. Use a setting because it changes eligibility, presentation or your client's real customer journey. Selecting a category or location does not establish that every recipient is qualified to buy.

Build a client approval record your buyer can follow

A useful approval record is short enough to check before a campaign edit. Include the client name, offer version, approved claim, evidence location, destination version, eligible market, outcome definition, media allowance and approval owner. Keep the approvals in your agency’s working records so the account team and buyer can retrieve the same current instruction.

Ask the client to approve the exact message and destination combination. An approved headline attached to a later landing-page release may create a different promise. Record the date and the versions together, then use the following checks to decide whether the brief is ready for execution.

Approval item	What your agency records	Release evidence
Client authority	The person authorized to approve this offer and the agency's buying remit.	A current approval for the named client, offer and markets; unresolved ownership goes back to the account lead.
Compact claim	The actual push title, body and visual, with the supporting material for material claims.	The reviewer can connect the short promise to evidence and necessary qualifications.
Client destination	The approved URL and page version, including offer terms, forms and the first promised action.	A tested journey reaches the intended client page without changing the offer through redirects.
Assessment owner	The client role that accepts, rejects or leaves each business action pending.	A repeatable assessment definition and a route for returning usable records to your agency.
Change authority	The source, budget and creative changes permitted within the initial instruction.	A named approver for changes outside that instruction and a recoverable approved version.

Client release rule: Keep permission, claim support and the working destination aligned before buying; reassess meaningful changes through the appropriate client owner.

Release the purchase when these records agree. If the client changes the product price after approving the creative, return the affected message for review before buying more exposure. A tidy approval file cannot make an outdated invitation accurate.

Move the client brief through five push campaign handoffs

Use these handoffs to connect the account team, media buyer, client webmaster and outcome reviewer. One person may fill several roles, but each handoff still needs an observable result. The workflow covers audience and authority, tracking, a limited launch, source diagnosis and a controlled next instruction.

Approve the client's promise and buying remit

Confirm the authorized client, eligible audience, market, destination and contracted customer action. Record the exact push promise, its supporting evidence and the person who approved the purchase. Specify what counts as a client-accepted lead, sale, registration, install or other contracted event before the buyer sets up the first campaign.

Trace a test visit into the client's assessment record

Follow the approved destination through redirects and the intended customer action. Verify the campaign and creative references survive into the records your client will assess, using the supported tracking setup. Check required disclosures and event behavior. Resolve missing identifiers or a wrong destination before the agency spends on a comparison it cannot explain.

Release a limited client-approved message test

Launch a bounded media test with a small number of genuinely different approved concepts. Keep the destination, assessment definition and main audience conditions stable while comparing the messages. Set the applicable budget controls and a review point, then retain the exact configuration that the client authorized.

Return source findings with client-assessed outcomes

Compare available source and creative results with the client's accepted, rejected and pending actions after the agreed assessment period. Investigate missing references and delayed reviews before judging the source. Show the account team which evidence supports a keep, cap, exclude or retest recommendation instead of presenting a blended click total as client value.

Authorize the next allocation or restore the approved version

Change one major buying condition when mature client-assessed results support it and the client remit allows it. Record the reason, owner and previous configuration. Restore the approved baseline if the change damages the agreed economics or customer quality, and seek fresh approval when the message, destination or permitted spending scope changes.

Push Ads For Agencies controlled workflow

Keep client media spending and agency charges separate

Prepare the client's commercial explanation before launch. A deposit funds an account, a campaign allowance authorizes buying, incurred media spending records delivery and an agency fee pays for the services your contract defines. These amounts answer different questions. Your invoice and campaign report should make their relationship clear rather than describing every amount as traffic cost.

Agree the buying allowance without promising a fixed lead count

FroggyAds publishes push starting bids from $0.003 per click and a $50 minimum deposit. Confirm current terms and the live buying conditions. Neither amount specifies what a particular client campaign will cost per accepted lead. Set a test allowance from the client's offer economics and learning objective; keep your service charges and any production work separately identified.

Schedule the client review around actual assessment work

The person reviewing leads may need time to remove duplicates, check eligibility or contact a prospect. Agree that work and its expected return time before the campaign starts. Record which delivery period the client has assessed. Recent actions waiting for a decision should remain pending; silence from the client is not a valid reason to classify them as failures or successes.

Report the customer outcome at its true scope

Click-through rate describes response to the media invitation. Media buying decisions also need the client's downstream assessment. Label delivery, site actions and client-accepted outcomes separately, with the relevant period and source coverage. A report that shows an increase in clicks while identifying unresolved client reviews is more useful than a confident acquisition claim built on incomplete records.

Push Ads For Agencies evaluation scorecard

Report layer	Useful agency question	Scope to preserve
Media delivery	What spending and billable activity does the campaign report for this period?	Campaign, currency, dates and buying conditions; this is not the client's sales ledger.
Creative response	Which approved message earned clicks from the available delivery?	Creative version and delivery denominator; stronger response alone does not establish qualified leads.
Destination action	Did the visitor complete the form, registration or other observed step?	The actual event, destination release and attribution method, including missing references.
Client assessment	Which actions did the client accept, reject or leave pending under the agreed definition?	Assessment date, reviewer, reasons and corresponding acquisition period.
Commercial report	How do media costs and separately stated agency charges relate to the accepted outcomes?	Declared fee allocation and accepted-event count; do not mix different clients or periods.

Match the push presentation to the client's real offer

The compact format rewards a promise the reader can understand quickly. Ask the client for the specific offer, eligibility conditions and first useful action. If the full proposition depends on an important qualification, decide how to communicate it clearly in the actual supported presentation. A landing page should continue an accurate invitation, rather than correct a misleading headline.

Keep brand recognition honest. Use approved assets and identify the advertiser without imitating a personal message, a device warning or an unrelated service. When the client supplies an image, verify permission to use it and inspect its meaning at the rendered size. An approved asset library can still contain an image unsuitable for this particular offer.

Preview the destination on the devices you intend to buy. A quote request should open the promised request process; a catalogue invitation should show the relevant available range. Your buyer should be able to explain the first action without relying on a customer to search through a different campaign or contact the agency for missing terms.

Eligible client offer

For a client with several local offers, separate the offer-to-destination mapping before adding geography. One promotion may be available in only part of the service area. Keep the advertised location consistent with what the client will actually fulfill.

Approved customer route

When an account team supplies translated copy, request approval of the complete claim and its conditions in that language. Confirm the destination uses the corresponding offer and currency. Translation approval belongs to the client brief; it is not evidence that every target market is eligible.

Named client reviewer

For a lead-generation client, test the submission and review handoff as well as the page. The useful destination action is only the beginning of qualification. Agree what information the client needs, collect it appropriately and avoid placing personal customer details in campaign naming or URLs.

Turn client feedback into a source recommendation

Begin with traceability. Match the client's assessed records to the campaign and creative references your agency retained. Where source detail is available and preserved, examine it at that level. If the client file contains only campaign totals, give a campaign-level conclusion. Additional detail in a media report cannot repair a missing join in the client data.

Ask for rejection reasons that the buyer can act on. Duplicate submissions, an ineligible service area, an unavailable offer and an unreachable prospect describe different problems. A source exclusion may be appropriate for a repeated source-linked issue; a broken client form calls for a destination repair. Keep the proposed action tied to the observed cause.

Compare cohorts with a similar opportunity for review. Yesterday's unanswered enquiries are not directly comparable with last week's fully assessed enquiries. Show the assessment cut-off and unresolved count alongside the result. This prevents a fast-reporting client campaign from appearing better simply because another client's reviewers have not finished their work.

Use creative response to guide the next question. High click-through rate with low client acceptance may point to an overbroad promise, a misleading destination expectation or a different source mix. Inspect the evidence before choosing the explanation. Changing every element together makes it harder for your agency to show which correction helped.

Keep a decision note your account manager can defend: the affected client and campaign, observed issue, supporting records, proposed adjustment, approver and review date. We give your team buying controls; that note makes their use accountable to the client's brief. A meaningful recommendation earns trust more reliably than an unexplained traffic-volume increase.

Recovery instruction: Restore the last accurate approved configuration when a change damages the agreed economics or customer quality, and seek fresh authority when the buying remit changes.

Resolve these client issues before expanding push delivery

Pause an affected test when the approved page changes, an important claim loses support or the customer action stops working. Identify the responsible owner and retain the last accurate version. Relaunch after the correction has been checked, with a clear record of whether the evidence remains comparable to the earlier campaign.

Respect access and data boundaries across clients. Use only the customer information your agency is authorized to handle, and agree how outcome records will be shared and retained. A common agency reporting template should not accidentally reveal another client's results, commercial terms or personal customer details.

Keep expectations constructive. FroggyAds provides a way to buy and manage eligible push traffic; the client's offer, creative, destination, competition and assessment process affect the result. Commit to a defined test, accurate reporting and a reasoned next recommendation. Paid traffic does not guarantee sales, profit or organic rankings.

FroggyAds resources for your client campaign brief

Check current funding and entry pricing, the supported delivery format, the tracking setup, available traffic-quality controls, brand-safety guidance and our editorial policy. Bring any unresolved campaign condition to the account discussion before treating it as an approved client capability.

Policy and technical reference scope

Use policy references for the question they actually address

Review requirements for the client's market, product, creative and data flow. Separate client approval from independent claim support and the applicable platform's acceptance decision.

FTC guidance for truthful advertising claims

For US-facing work, the FTC explains that agencies can share responsibility for misleading claims and should examine the support behind them. Ask for the evidence behind the client's compact promise, and investigate obvious gaps. A client approval email is useful authority to proceed, but it does not itself establish that the advertised claim is substantiated.

Google's own advertising policy reference

Consult this reference when Google's advertising environment is part of the client's wider plan. Its requirements belong to that platform and do not establish FroggyAds campaign acceptance. Keep policy decisions attached to the relevant channel instead of assuming one approval covers every place the agency buys media.

Microsoft's advertising help reference

Use the relevant Microsoft guidance for a Microsoft advertising question. Record the exact channel and issue in a client escalation so the appropriate owner can answer it. An external help center is a reference, not evidence that your FroggyAds campaign uses another company's tools, review process or integrations.

IAB Tech Lab technical standards reference

Technical standards can help your specialists frame an inventory or measurement question. Check the particular document and implementation before making a standards claim in a client presentation. This reference does not establish accreditation, certification or that a named standard is implemented in the selected campaign.

Agency questions about buying push ads with FroggyAds

What should our agency obtain from the client before buying push ads?

Obtain authority to advertise the named offer, the approved compact message and assets, the exact destination, eligible markets and the business action the client will assess. Name the people who approve changes and return outcome records. Use that brief to prepare a focused FroggyAds test rather than buying before the client's responsibilities are settled.

Does client approval prove that our push claim is supported?

No. Approval records who authorized the message; supporting evidence addresses whether the claim is justified. Ask for the material behind important promises and review any apparent gaps. For US-facing advertising, FTC guidance specifically discusses agency responsibility. Check the applicable requirements for each market instead of treating a signature as universal clearance.

Can we test different push messages for the same client?

Yes, prepare genuinely different concepts within the approved offer and actual supported fields. Preserve a creative identifier for each version, keep the destination and assessment definition consistent, and compare the corresponding results. A new product claim, price or qualification may require another client review before it enters the test.

Which records make a client push report useful?

Keep the client, campaign and creative references, delivery period, currency, media spending and assessment cut-off together. Add the accepted, rejected and pending outcomes at the detail the client can substantiate. Explain missing joins and any fee allocation. Your recommendation should follow from these records rather than from a screenshot of clicks alone.

How do we choose the right push audience for a client?

Begin with offer eligibility and a destination that serves that audience. Apply the available GEO, device, OS, browser, carrier or source controls where they reflect a real condition. Preview the selected push type. Category or geographic delivery does not prove an individual recipient needs the client's product or meets its qualification rules.

Should the client's acquisition report include our agency fee?

Show media spending and the agency charge separately, then state the allocation used for any combined acquisition calculation. If a fixed service fee covers several campaigns, agree how it is assigned before comparing them. Keep the underlying media-only result visible so the client can understand what changed when the total moves.

Why might the campaign report differ from the client's accepted leads?

They measure different stages. A click, site submission and accepted lead need not share a count. Check duplicates, eligibility decisions, delayed reviews, attribution scope and missing identifiers. Reconcile matching periods and definitions before assigning a cause. Use the client's agreed acceptance rule consistently rather than changing it to make the campaign appear stronger.

What should we do if the client's tracking stops working?

Pause the affected test when the evidence needed for its decision is no longer reliable. Record the interruption and ask the responsible owner to repair the path. Verify the corrected visit and outcome handoff before restarting. Keep the interrupted period identifiable so a tracking repair is not misreported as a source-quality improvement.

Can we recommend a source change from a client summary total?

Only at the level the evidence supports. A campaign-wide accepted-lead total can inform a campaign decision, but it cannot establish which source produced those leads without a reliable match. Request usable source references where appropriate, or keep the recommendation broad and run a more traceable test before making a narrow exclusion.

When is the client's next push allocation ready?

When the agreed assessment is usable, the customer route is working and the proposed change fits the client's approved remit. State what the next purchase will test, who authorizes it and which condition would trigger another review. Create your free FroggyAds account and bring us a defined brief for your next client campaign.

Resources for the agency's next buying question

Use the related pages to answer the next specific buying question. Keep the push delivery overview, broader agency platform choice and self-serve operating responsibilities distinct from the client approval and reporting handoff explained here.

Your client’s next approved purchase

Launch a client-approved push campaign with FroggyAds

Bring your approved creative, destination and outcome definition to the campaign setup. Choose the supported delivery type and the targeting that matches your client's actual offer. We give your agency a practical place to execute the purchase, review available source evidence and adjust the next instruction with a clear purpose.

Create your free FroggyAds account Explore advertiser resources

Client change authority

Give the account team a recommendation the client can approve

Explain the next action in plain commercial terms: the client and campaign, the permitted amount, the approved offer, the evidence behind the change and the next review. Keep market-specific eligibility in the brief. A generic agency page cannot authorize a campaign for every country or product category.

Keep client authority, claim support and outcome assessment connected throughout the account relationship. These are different responsibilities. Your agency's next purchase should carry forward the current approved message and resolve a specific commercial question, rather than silently changing what the client believes is running.

Client change	What needs another look	Buying instruction
New offer or price	Does the compact promise still describe what the client will provide?	Review the affected creative and destination before replacing the approved version.
New market	Can the client serve that audience with the stated terms and language?	Confirm eligibility and presentation before expanding the applicable location settings.
Different destination	Do the offer, required disclosures and outcome references survive the change?	Trace the revised journey and keep its version separate from the earlier release.
Higher allowance	Does the evidence support another purchase within the client's permitted spending scope?	Authorize a bounded change, preserve the prior configuration and specify the next review.
New acceptance rule	Will the same customer action now be judged differently by the client?	Document the rule change and avoid presenting the new count as directly comparable history.

Five checks before your account manager sends the report

Client boundary: confirm every included campaign belongs to the named client and the reporting period is explicit.
Creative version: identify which approved message and destination ran during each part of that period.
Outcome status: separate accepted, rejected and pending actions using the client's documented assessment.
Cost explanation: show media spending, separately stated service charges and the allocation behind any combined figure.
Next recommendation: name the adjustment, evidence, approver and review condition instead of attaching an unexplained larger budget.

Why choose FroggyAds for an agency push brief?

We combine access to push inventory with self-serve controls that help your buyer act on a clear client instruction. Available targeting and source detail support focused tests, while budget controls help structure the purchase you have approved. This is a strong fit for agencies that want a traceable reason behind their media decisions and a useful conversation with the client after the first assessment.

Start with the buying conditions you can verify. Confirm the selected format, required assets, current prices and relevant controls, then explain how each serves the client’s plan. Ask us about a condition that remains unclear. Build your agency’s approval and reporting process around the defined purchase, and confirm any specific account or reporting requirements with us before committing them to the client.

Create your free FroggyAds account

Approval and reporting boundary

Keep this agency guide focused on client authority and reporting

Use this page when the central question is how an agency can turn a client brief into an approved push purchase and a defensible client recommendation. Detailed creative examples, general push mechanics and rate comparisons answer related questions. Here, the important connection is between the client's authorization, the delivered campaign and the outcome the client actually assessed.

Client approval record: retain the offer, claims evidence, approved assets, destination version, permitted buying scope and responsible people together.

Report boundary: state the acquisition period, assessment cut-off, available matching detail and charges included in the conclusion.

Review changed promises. Use the approval record when an apparently small edit changes a client’s promise. A new discount, eligibility statement or shortened qualification can alter what the customer understands. Refer that change to the proper reviewer even if the buyer can technically upload the asset. Operational access does not replace client authority or claim substantiation.

Reconcile with the client reviewer. Bring them into the first reconciliation while the campaign context is still clear. Ask them to explain unmatched records and rejection reasons. Your team can then distinguish a customer-quality concern from a missing reference, a delayed decision or an offer change. This produces a more useful next test than treating every unexplained difference as poor traffic.

Match the recommendation to the evidence. Present the next instruction at the level you can defend. If the report supports a campaign-wide observation, explain it that way. Narrower source or creative recommendations need corresponding assessed evidence. A transparent scope limit gives your agency a practical route to improve the next handoff and lets the client approve an informed purchase.

Reconciliation check	Agency action	Record to retain
One client and period	Exclude unrelated campaigns and confirm which acquisition dates the assessment covers.	Client identifier, campaign list, date range and assessment cut-off.
Matched outcome status	Resolve duplicates and missing references before assigning results to a creative or source.	Join method, unresolved records, accepted and rejected decisions, with reviewer notes.
A scoped next action	Separate a reporting correction from a creative, destination or source change requiring approval.	Decision owner, approved change, prior version and next review point.

Worked example: reconcile a client's lead file before recommending more media

Hypothetical agency example: a campaign incurs $150 in media spending and records 12 unique submitted leads. The client accepts seven, rejects three and leaves two pending at the review cut-off. Current media cost per accepted lead is $150 divided by seven, or $21.43 rounded. If a separately charged $30 agency fee is allocated entirely to this campaign, combined cost is $180 divided by seven, or $25.71. State that allocation and keep both pending leads unresolved. If only eight of the 12 submissions retain a usable source reference, the campaign-wide result still does not establish a source-level acquisition cost for every lead. Repair the missing matches before recommending a particular source change. These invented figures illustrate reporting; they are not FroggyAds results, fees or a budget recommendation.

Make the next client conversation a concrete buying decision

Choose FroggyAds for an approved push purchase your agency can explain. Bring the client promise, destination, permitted spending and assessment owner, then use the available controls to test a defined question. Start your next client campaign with FroggyAds.

Agency buying answer

What matters before an agency increases push spending?

Current client authority, an accurate compact offer, a working customer route and usable assessed evidence should support the next purchase together. Keep unresolved outcomes and matching limits visible, separate media from agency charges and approve meaningful changes before they run. We help your buyer execute that focused plan through FroggyAds; your agency turns the evidence into the client's next informed decision.