Cross-device targeting reach users across screens
Reach your audience across mobile and desktop, matching format and message to each device.
Overview
People move between phones, tablets and desktops throughout the day, and they behave differently on each. Cross-device targeting helps you reach your audience wherever they are, while tailoring format and message to the device.
On FroggyAds, you target by device, OS and browser, then combine with GEO, category and source controls for precision. This lets you, for example, prospect on mobile and convert on desktop, or run device-specific creative for each screen.
Cross-device thinking improves both reach and conversion. Track conversions with S2S postbacks, read performance by device and source ID, and let SmartCPC weight bids toward the device and source combinations that deliver your target cost per action.
One audience, many screens
Mobile
Reach users on phones and tablets.
Desktop
Convert research-led actions.
Device and OS
Tailor creative to each screen.
Source control
Optimize by device and source.
Match device to intent
Different devices suit different stages. Mobile is strong for reach and impulse, desktop for considered conversions and longer forms. Cross-device targeting lets you align format and message with where users are.
Read performance by device and source ID, run device-specific creative, and whitelist the combinations that convert. SmartCPC weights bids toward the device and source segments that deliver results.
Where cross-device helps
Use cases include prospecting on mobile and retargeting on desktop, running device-specific creative, and aligning bids with how each device converts for your offer.
Because device behavior varies, treating each as its own segment improves efficiency. Source-level control keeps every device segment accountable.
Aligning each device with its strongest role
Devices play different roles in a journey. Mobile is strong for discovery and impulse, desktop for considered conversions and longer forms. The advertisers who win align each device with the role it plays best, rather than treating all screens the same.
That might mean prospecting on mobile and recovering on desktop, or running device-specific creative tuned to each context. Read performance by device and source ID, and let SmartCPC weight bids toward the device and source combinations that deliver your target cost per action.
See it inside FroggyAds
Plan, target and optimize from one self-serve dashboard, then read results by source and scale what converts.
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Frequently asked questions
What is cross-device targeting?
Reaching your audience across mobile and desktop, with format and message tailored to each device.
Can I run device-specific creative?
Yes, target by device and OS and tailor creative to each screen.
Is the traffic screened?
Yes, Adscore screening runs on every impression, with source-level control.
Can I prospect on mobile and convert on desktop?
Yes, cross-device strategies let you align each device with its strongest role.
What is the minimum deposit?
The minimum is $50, with advertising bonus credits on qualifying deposits.
Cross-device targeting reach users across screens on FroggyAds
Create an account, deposit from $50 and launch on Adscore-protected supply with full source-level control.