Start the file with a screen-level description of the reference campaign: the AdMaven format, how the unit appears, the event that opens it, available source labels, Smart CPM setting, frequency control and the downstream subscription record. Add a second column for the proposed FroggyAds implementation and leave an explicit gap wherever the interaction cannot be matched.
Separate portable assets from platform behavior. Offer terms, eligibility, destination and accepted-subscriber definition can remain constant. Auction logic, delivery moment, interface settings and supply identifiers are platform-specific and must be tested rather than copied by name.
Close each migration stage with one of four findings: interaction matched, acquisition job matched through a different interaction, complementary route only, or insufficient evidence. This vocabulary prevents a technically working campaign from being mistaken for a complete AdMaven replacement.