By FroggyAds. Updated 15 October 2026. We operate the FroggyAds self-serve advertising platform.
Display banner sizes specify the width and height of an advertising canvas. A useful creative set covers the placements you intend to buy without creating unnecessary production work. Choose the required dimensions, adapt the composition for each shape and check the finished exports. With FroggyAds, you can then put suitable Display creative into a campaign with targeting, budget and source controls.
Begin with the intended campaign’s accepted dimensions and the placements you want to reach. A familiar size is a candidate for that list, not evidence that it will deliver in every account. Agree on a manageable first set. Keep the design brief clear about which messages and languages each size needs, and which additions can wait for a specific buying opportunity.
Google Ads: Uploaded display ad specifications lists dimensions for Google’s uploaded ads and separates image requirements from HTML5 requirements. Use it for Google-specific preparation. For a FroggyAds purchase, confirm our current campaign requirements before exporting. A size or package accepted by another platform does not establish acceptance in your selected FroggyAds campaign.
Banner dimensions describe width by height in pixels. They identify the canvas, not the file weight, inventory volume or likely campaign result.
For a 300 × 250 image, the width is 300 pixels and the height is 250. Reversing those numbers creates a different shape. A file can match the required dimensions while still failing another upload condition. Check the actual file properties instead of trusting a filename or an export preset that another person used previously.
Aspect ratio describes the relationship between the two sides. A 600 × 500 image has the same 6:5 ratio as a 300 × 250 image, but four times as many pixels. That does not make it an acceptable substitute for a specified upload. Use the dimensions requested by the buying workflow; do not invent a higher-resolution requirement simply because your design application offers one.
A fixed banner contains a finished composition at a specified size. A responsive advertising workflow can instead combine supplied elements into different arrangements. These are different deliverables. Establish which one the campaign needs before asking a designer to produce a complete set. A folder of finished rectangles may not provide the separate assets required by another workflow.
For fixed banners, review the relationship between the headline, product image, brand and action in each export. For an asset-based workflow, inspect the required images, text and logos separately, then review the available previews. The buying system determines the applicable requirements. Do not assume that a responsive feature documented by Google is also a FroggyAds feature.
You can share approved photography and copy ideas across briefs without treating their exports as interchangeable. Keep the original editable files so a different shape can be composed properly. A request for another dimension should trigger a layout review, not just a stretch operation that leaves the product distorted or the message squeezed into smaller type.
Choose FroggyAds when your finished banners need a direct route into a controlled media purchase. Start with Display and the requirements of your intended campaign. Our targeting, bid, budget and source controls help you manage the traffic test after creative preparation. A well-organised set makes that handoff easier and gives each later result a clear asset to refer to.
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| Dimensions in pixels | Common label | Production guidance |
|---|---|---|
| 300 × 250 | Rectangle | Listed among our common Display sizes. Use a compact composition and check whether the product and offer remain distinct. |
| 728 × 90 | Leaderboard | Listed among our common Display sizes. Its shallow shape calls for a horizontal arrangement, not a compressed poster. |
| 320 × 50 | Mobile banner | Listed among our common Display sizes. Start with the essential invitation and remove decoration before reducing important text. |
| 160 × 600 | Wide skyscraper | Listed among our common Display sizes. Plan a vertical reading order and avoid turning a sentence into many tiny lines. |
| 300 × 600 | Half-page | Listed among our common Display sizes. Extra height can support explanation, but each element still needs a clear purpose. |
| 336 × 280 | Large rectangle | Appears in Google’s uploaded-size list. Verify support in the actual purchase; do not substitute it for a 300 × 250 request. |
| 970 × 250 | Billboard | Appears in Google’s uploaded-size list. Commission it when the media brief names a suitable opportunity, not simply to complete a catalogue. |
| 320 × 100 | Large mobile banner | Appears in Google’s uploaded-size list. The added height creates a different composition; acceptance remains specific to the buying system. |
The first five dimensions are published in our Display advertising specifications. The other three are Google examples, not a claim of FroggyAds availability. This table helps you discuss a production shortlist. It does not rank inventory volume, assign universal placements or promise that a larger canvas will earn better results. Confirm the exact current requirements before buying production time.
Get the dimensions from the planned campaign or confirmed placement specification. Ask which files are needed at launch and which are optional. A general request for all standard sizes leaves the designer guessing and can create work for inventory you never intend to purchase.
List the product identity, offer and material conditions that the customer must understand. Put decorative elements and secondary messages in a separate group. This makes the small-size decision deliberate: remove something optional instead of making every element too small to read.
Select a requested canvas that helps you resolve the central visual idea. Also inspect the narrowest or shallowest requested shape early. A concept that only works when enlarged may need a simpler message before you build the rest of the set.
Rearrange the image, headline and action for the available proportions. A tall banner may need a sequence from top to bottom; a wide banner may need elements beside one another. Preserve the meaning while changing the composition, and keep the product’s proportions accurate.
Translated text can occupy a different amount of space. Review the actual translated wording in every required canvas instead of using the original language as a placeholder. Shorten copy through a proper editorial decision, keeping the offer and any important condition accurate.
Choose the required dimensions, file type and permitted animation or packaging settings. Measure the exported file itself. A source document within the intended canvas does not prove that the output has the same properties, especially after compression or a later automated conversion.
Open every final file and view it at the intended size. Look for cut-off letters, blurred product detail, incorrect prices and unreadable conditions. For animation, watch the full sequence. Confirm that a person can identify the advertiser and understand the invitation without relying on an enlarged preview.
Check that the landing page continues the exact product, language and offer shown in the banner. Keep a destination list beside the export list. If two versions advertise different bundles, their files should not be assigned to the same destination merely because their dimensions match.
Give each approved export an unambiguous name and retain its editable source. Once uploaded, record the campaign’s creative identifier against that file. This connection lets the buyer request a particular revision later without relying on a screenshot or a vague reference to the blue banner.
Add a dimension when it serves a confirmed buying need or a gap identified in the campaign. Keep successful, technically sound files available while preparing the addition. More exports are useful when they support a purpose; the size of the folder is not a measure of campaign quality.
Our Display workflow gives your size set a practical purpose: presenting a clear offer in suitable banner inventory. Keep the approved asset, targeting and destination together when setting up the campaign. FroggyAds also offers other advertising formats, but a completed banner file is not automatically a ready-made Push, Native or Pop creative.
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A production review should find problems before the media buyer uploads the files. Inspect the output folder independently of the design application. The checks below cover different failure modes, so a correct canvas cannot compensate for a wrong language or broken package. Use the current campaign specification as the technical reference.
| Check | What to inspect | What should trigger a correction |
|---|---|---|
| Dimensions | Read the width and height from the final asset or required package declaration. | A swapped width and height, a cropped output or an unrequested high-resolution substitute. |
| File weight and type | Compare the delivered file with the selected campaign’s current limits and permitted formats. | A renamed extension, an oversized export or compression that makes important content unreadable. |
| Message and language | Read the offer, qualifiers and action in the actual small-size view. | Missing conditions, unfinished translations, cut-off text or wording that belongs to a different promotion. |
| Image and brand | Inspect the product proportions, logo and any necessary visual details. | Stretched imagery, a cropped product feature or an outdated brand asset introduced during adaptation. |
| Animation or package | Check the permitted sequence, duration and required included assets where those formats are used. | A blank opening, missing files or behaviour that does not meet the actual upload specification. |
| Version and destination | Match the approved file to its intended language, offer, destination and later creative identifier. | Two different exports sharing an ambiguous name or a destination that presents another product or commitment. |
Keep a failed export out of the approved delivery folder until it has been replaced and checked. If only one size fails, identify that file precisely. The designer can then correct the specific problem without re-exporting the whole set and accidentally changing versions that already passed review.
Hypothetical design brief: a repair service needs a short invitation to check appointment availability. In a requested leaderboard, place the service identity and action in a readable horizontal arrangement. Leave the detailed service list to the destination. The goal is a coherent invitation, not fitting every sentence from a tall version into one line.
Hypothetical design brief: a retailer advertises a particular travel accessory. In a requested mobile banner, prioritise the recognisable product and one accurate reason to view it. Remove secondary imagery before shrinking the essential message. Check that any material offer condition remains understandable and that the destination opens the advertised product.
Hypothetical design brief: a supplier wants visitors to review a business package. In a requested tall format, the product, one supporting benefit and the action can follow a vertical order. Extra space should improve understanding. It does not require extra claims, several competing buttons or a paragraph copied from the landing page.
A distorted product or logo weakens the message even when the file has the right width and height. Return to the editable composition and reposition elements. A resize tool can help prepare canvases, but its output still needs a person to check the resulting hierarchy.
A qualification can disappear when copy is shortened for a shallow canvas. Review the smallest export against the approved offer, not just against its neighbouring sizes. If the promise cannot be presented accurately in the available space, revise the invitation or reconsider that creative approach.
An export may become small enough to upload while its product detail or text becomes unclear. Inspect the compressed file again. Try a simpler image or composition where appropriate, and use an accepted format that suits the artwork. Do not approve it from the uncompressed source preview.
An opening frame that shows little can waste the moment when someone notices the advertisement. Make the initial view useful and check the complete sequence. Keep the invitation understandable if the person does not watch the whole animation. Follow the campaign’s actual animation rules rather than a generic internet checklist.
A result labelled with an old or ambiguous filename can lead to the wrong revision. Retain the exact file and connect it to the platform’s creative identifier. If that connection is lost, resolve it before making a confident claim about which size or message deserves another purchase.
Treat these as distinct production problems. A missing condition needs a copy decision; a heavy file needs an export decision. Neither is solved by adding more dimensions. Correct the affected file, check it again and keep the approved set clear enough for another team member to use without guessing.
Bring the approved banners into a campaign with a defined destination and a manageable spending plan. We give you controls over supported targeting, bids, budgets and sources so the media decision can follow the evidence. Keep size and creative identifiers clear when reviewing results, and separate a production fault from a buying adjustment.
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A result grouped by dimension can also reflect a different placement, device or source mix. A tall banner and a shallow mobile banner may appear in different environments. If their response rates differ, the report does not isolate canvas shape as the cause. Examine where each creative delivered before concluding that one dimension is inherently better.
Where the buying setup allows a meaningful comparison, begin with alternative messages in the same requested size. Keep the offer and destination aligned, and show the delivery counts beside the result. This gives the design team a more useful question than asking it to reproduce a winner whose audience and placement context were entirely different.
Next, adapt the promising message to another supported canvas and inspect its own outcome. Some layouts need a different emphasis to remain readable. Record that change rather than pretending only the dimensions moved. A new size can be worth keeping because it serves a relevant opportunity, even when its raw click rate differs from another part of the campaign.
We make the prepared creative useful through a self-serve advertising purchase. Our Display offering lists JPG, PNG, GIF and HTML5 among its creative types. Confirm the permitted option for your selected campaign, then use the suitable export. The format list does not replace the current requirements for file weight, animation or a complete HTML5 package.
FroggyAds gives you supported GEO and device choices, bid and budget controls, and source-level reporting and controls. These tools help you decide where to continue the campaign and what to investigate. They are media-buying capabilities; this guide does not imply that our platform designs, automatically resizes or translates your banners.
Choose us when you want the approved message connected to a purchase you can manage directly. Keep the final asset list available during setup and review. If a creative needs revision, identify its actual file and affected placements before changing it. Clear preparation helps you spend campaign time on buying decisions instead of searching for the correct export.
Ask for a representative export in a challenging requested size before commissioning the full variation matrix. That sample can reveal whether the proposed workflow handles your message and required conditions. A low per-file quote is less useful if it excludes the layout work, rights or corrections the campaign actually needs. Compare the deliverable, not just the headline price.
Make the last review from the folder the media buyer will receive. Design files and screenshots are useful during production, but they are not the delivered advertisements. Open the actual exports and compare them with the agreed size and version list. This catches missing files and late changes that a polished presentation can conceal.
Keep rejected work in a separate working location so it cannot be mistaken for approved creative. A clear folder should explain itself through its file names and a short accompanying list. The buyer should be able to identify the language, message and dimensions without opening every asset or asking the designer to reconstruct the project.
When the files enter the campaign, connect them to the resulting creative identifiers. Preserve that correspondence for later reporting and revisions. These final checks support a reliable handoff; they do not establish that the campaign will convert. Customer response still needs to be measured after a suitable media purchase and a working destination.
Begin with the dimensions required by your planned purchase. Our published common Display sizes are 300 × 250, 728 × 90, 320 × 50, 160 × 600 and 300 × 600 pixels. They are a discussion shortlist, not a promise that every size fits every campaign. Confirm the current upload requirements and produce the combinations you can use.
A larger canvas can allow a different composition, but dimensions alone do not establish response quality. Inventory context, the offer, the message and the destination also matter. A larger data file is a separate issue: it must meet the campaign’s upload limit. Do not confuse pixel area, file weight and commercial performance.
Keep the central idea, but adapt the arrangement to each shape. Stretching can distort imagery, while proportional shrinking can make essential text too small. Review the actual exported composition. Decide which secondary elements can disappear and which offer conditions must remain clear before preparing the smallest version.
Identify the mobile dimensions accepted by the intended purchase and include their constraints in the initial brief. Inspect the shallowest requested canvas early. Simplify the invitation without changing the offer, and test the destination on a suitable mobile device. Do not infer mobile coverage simply from having one file with mobile in its name.
Keep dimensions, format, file weight, language, message version and destination beside the actual approved file. Retain the editable source and necessary asset rights. After upload, add the campaign’s creative identifier. This lets you connect feedback to the correct artwork and prevents a later revision from erasing what actually ran.
No. Fixed banners contain finished compositions at named dimensions. A responsive workflow can request separate images, text and logos for assembly. Follow the requirements of the actual buying system. Do not assume that flattening a finished banner into another shape supplies the elements that a responsive workflow expects.
Inspect delivery context and counts alongside the customer result. Different dimensions may reach different placements or device mixes. A rate difference therefore does not prove that size caused it. Compare messages within a suitable shared context where possible, and keep subsequent shape adaptations identifiable rather than blending them into one unnamed creative.
Consider redesign when the intended placement remains useful but the export has a specific problem, such as cramped copy or a confusing crop. Check limited delivery separately; another layout cannot create inventory that is not available under the purchase. Base the next step on the observed issue instead of treating every weak result as a design failure.
No. Additional files only help when the buying setup can use them for a relevant opportunity. They can also increase review and version-management work. Examine actual available delivery evidence before expanding. Where deduplicated reach is unavailable, do not describe an increase in impressions as proof of reaching more unique people.
Add a size when a specific campaign requirement or credible delivery opportunity justifies it. Confirm its technical rules, adapt an approved message and check the new export. Estimate the extra message and language combinations before commissioning it. Keep the addition identifiable so its delivery and customer response can be reviewed on their own terms.
The Google references below describe Google advertising workflows; they do not define FroggyAds inventory or upload acceptance. Use the current instructions for the system you are buying through. The accessibility reference can support a broader review of readable and usable advertising, but the presence of that link does not certify an exported banner as compliant.
A concise delivery note should let the media buyer use the files without reopening the design project. Include information that changes a real setup or revision decision. The following details serve different purposes; a screenshot of the complete set cannot replace the exported assets or explain their intended destinations.
List the exact width and height of each approved canvas, with any optional sizes clearly separated. This prevents the buyer from assuming that an attractive preview represents a file already delivered. If a requested size is missing, identify it before launch preparation begins.
Show which exports express the same proposition and which test a different reason to respond. A colour variation and a different offer are not the same kind of change. Clear grouping makes it easier to adapt a successful idea without accidentally introducing another promise.
Identify the language of each file and its destination. Where the offer itself differs by market, make that difference explicit. A translated headline does not establish that the price, fulfilment terms or eligibility on the linked destination match the advertisement.
Highlight the conditions that must survive every adaptation, such as a qualifying purchase or service limitation. This is especially useful when a later revision removes copy. The designer can then shorten the message without silently changing the commercial promise that was approved.
State the measured dimensions, type and weight of the actual exports. Include the relevant package or animation requirements where applicable. These properties help resolve a rejection more quickly than a note saying the artwork used a standard template.
Retain the design document and identify any fonts, imagery or other assets needed for revision. Confirm that the team has the rights and access required to use them. Future adaptation becomes harder when the only surviving version is a flattened export.
Map each file to the intended page and action, especially when the set includes multiple languages or product bundles. Check that mapping again after redirects or promotional changes. A technically correct banner can still send a customer to an offer they did not select.
After setup, connect the exported file to the identifier shown in the campaign. Keep it when a replacement is uploaded. This makes a request to revise a weak version specific and helps separate the old creative’s evidence from the replacement’s later delivery.
Prepare the right canvases, keep the message clear and bring the approved exports to FroggyAds. Our self-serve Display campaign controls help you turn that preparation into a targeted purchase with a budget and identifiable sources. Start with the supported set your plan needs, then let useful delivery and customer evidence guide the next addition.
Create My Free AccountA production estimate should count combinations, not just dimensions. Each requested message and language can require another export and review. The calculation below concerns the creative workload, not media price or expected campaign results. For the wider distinction between visual advertising formats, see Display Ads Vs Banner Ads.
Hypothetical production plan: Suppose you need three sizes, two messages and two languages, with every combination required. That creates 3 × 2 × 2 = 12 exports. Adding a fourth size creates sixteen files, four more than the original plan. Adding a third message instead creates eighteen files, six more. These are alternative changes, not two descriptions of the same expansion.
| Hypothetical option | Required exports | Final inspection at an assumed twelve minutes each |
|---|---|---|
| Original set | 3 sizes × 2 messages × 2 languages = 12 | 12 × 12 = 144 minutes. |
| One extra size instead | 4 sizes × 2 messages × 2 languages = 16 | 16 × 12 = 192 minutes: 48 more than the original set. |
| One extra message instead | 3 sizes × 3 messages × 2 languages = 18 | 18 × 12 = 216 minutes: 72 more than the original set. |
Assume, only for this illustration, twelve minutes of final inspection per export. The original set needs 144 minutes; the extra-size alternative needs 192; the extra-message alternative needs 216. These invented time allowances exclude design, translation and rework. Use your own measured process for an estimate. Some combinations may be unnecessary, so list the actual requested files before applying a multiplication rule.
Choose the addition that serves the campaign’s next real need. Another size may support a confirmed placement; another message may test a different proposition. FroggyAds helps you evaluate the resulting media purchase, while your production plan keeps the preparation proportionate. Create your free FroggyAds account
A usable plan names the accepted dimensions, required message and language combinations, approved exports and destinations. Expand it for a specific buying need.
