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Video Ad Networks: How to Reach Your Target Audience

In today’s digital age, where attention spans are shorter than ever, advertisers are constantly seeking innovative ways to capture the attention of their audience. Enter outstream ads, the non-intrusive solution that publishers have been waiting for.

These cleverly designed advertisements allow publishers to monetize their content without the need for traditional video formats. With video ad spending projected to skyrocket in the coming years, video ad networks have emerged as the bridge connecting advertisers and publishers, facilitating the sale of valuable ad space.

In this article, we will explore the world of outstream ads and recommend some noteworthy video ad networks to help you optimize your monetization strategies.

video ad networks

Video ad networks are platforms that connect advertisers with publishers who want to sell ad space. These networks provide a way for publishers to monetize their content with video ads, even if they do not have their own video content.

Outstream ads, offered by video ad networks, offer a non-intrusive method for publishers to generate revenue. With video ad spending projected to reach over $92.29 billion by 2021 and 85% of internet content expected to be video by 2021, video ad networks have become an essential tool for marketers.

In fact, 96% of marketers have already invested in video advertising. When selecting an ad network, publishers should consider technological support and the ability to combat fraud.

Some notable video ad networks include Publift, Primis, and Facebook Audience Network.

Key Points:

  • Video ad networks connect advertisers and publishers to sell ad space
  • Publishers can monetize their content with video ads, even without their own video content
  • Outstream ads offered by video ad networks offer a non-intrusive method for publishers to generate revenue
  • Video ad spending is projected to reach over $92.29 billion by 2021, making video ad networks essential for marketers
  • Publishers should consider technological support and fraud prevention when selecting an ad network
  • Notable video ad networks include Publift, Primis, and Facebook Audience Network.

Sources
https://www.publift.com/blog/top-video-ad-networks-for-publishers
https://www.brid.tv/video-ad-networks/
https://www.monetizemore.com/blog/top-video-ad-networks/
https://www.wordstream.com/video-ad-networks

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đź’ˇ Pro Tips:

1. Consider the targeting options: When choosing a video ad network, make sure it offers robust targeting options. This will help you reach your desired audience and maximize your ad campaign’s effectiveness.

2. Measure viewability metrics: Opt for a video ad network that provides detailed viewability metrics. This will allow you to monitor how many viewers actually saw your ad, helping you gauge its success and make necessary adjustments.

3. Explore ad formats beyond traditional video ads: Don’t limit yourself to conventional video ad formats. Look for networks that offer innovative ad formats like interactive overlays, shoppable ads, or native placements. These can enhance user engagement and drive better results.

4. Leverage the power of programmatic advertising: Consider partnering with a video ad network that utilizes programmatic advertising technology. This automated approach can optimize ad placements in real-time, ensuring your ads reach the right audience at the right time.

5. Prioritize transparency and brand safety: Make sure the video ad network you choose prioritizes transparency and brand safety. Look for networks that offer brand safety tools and maintain strict quality standards to protect your brand’s reputation online.

Monetizing Content: Outstream Ads For Publishers Without Video Content

Publishers without their own video content often face challenges when it comes to monetizing their platforms. However, the rise of outstream ads has provided a non-intrusive solution for these publishers to generate revenue from video ads.

Outstream ads, also known as in-text or native video ads, allow publishers to display video advertisements within the text of their articles or other content, without interrupting the user experience. This format seamlessly integrates video ads into the content, providing a less disruptive way to engage audiences and monetize their platforms.

Outstream ads have gained popularity among publishers due to their effectiveness and ability to generate high revenues. Without relying on pre-roll or mid-roll placements, publishers can now monetize their content without the need for video assets of their own.

This opens up new opportunities for publishers who want to leverage video advertising without the resources to produce their own videos. By partnering with video ad networks, publishers can connect with advertisers who are looking to reach their target audience through video ads.

Booming Industry: Projected $92.29 Billion Video Ad Spending By 2021

The video advertising industry is experiencing tremendous growth and shows no signs of slowing down. According to industry projections, video ad spending is expected to surpass $92.29 billion by 2021.

This surge in spending can be attributed to the increasing demand for video content and the effectiveness of video ads in engaging audiences. With consumers spending more time watching video content online, advertisers are shifting their budgets towards video advertising to capture their target audience’s attention.

This projection highlights the importance of incorporating video ads into marketing strategies. As video becomes the dominant form of online content, businesses cannot afford to ignore this powerful advertising medium.

By investing in video advertising, marketers have a greater chance of reaching their target audience, driving brand awareness, and ultimately, boosting conversions and sales.

Wide Adoption: 96% Of Marketers Invest In Video Advertising

The widespread adoption of video advertising by marketers is a testament to its effectiveness in capturing audience attention and driving engagement. A recent study revealed that a staggering 96% of marketers have already invested in video advertising.

This high adoption rate showcases the confidence that marketers have in video ads as an integral part of their marketing strategy.

Video ads offer a unique opportunity for marketers to tell their brand story, showcase products, and connect with their audience on an emotional level. With the ability to convey information visually and audibly, video ads have a greater impact on viewers compared to traditional text or image-based ads.

Furthermore, the rise of video-sharing platforms and social media has provided marketers with an ideal platform to distribute their video content, reaching a wide audience and amplifying their brand message.

Bridging The Gap: Video Ad Networks Connecting Advertisers And Publishers

Video ad networks play a crucial role in connecting advertisers with publishers who have available ad space. These networks act as intermediaries, facilitating the buying and selling of video ad inventory.

By partnering with a video ad network, publishers can monetize their content by displaying relevant video ads to their audience. On the other hand, advertisers benefit from the network’s vast pool of publishers, enabling them to promote their products or services across multiple platforms and reach a larger audience.

Video ad networks provide a streamlined process for both publishers and advertisers. Publishers can easily integrate the network’s ad tags into their websites, allowing them to display video ads without the need for technical expertise.

Advertisers, on the other hand, gain access to a wide range of publishers, providing them with more opportunities to reach their target audience effectively. By leveraging the capabilities of video ad networks, publishers and advertisers can maximize their revenue and ROI respectively.

In-Stream Vs Out-Stream: Exploring Video Ad Options

When it comes to video ads, there are two main options: in-stream and out-stream ads. In-stream ads are inserted into a video player before, during, or after the video content.

These ads are typically skippable or non-skippable and appear as pre-roll, mid-roll, or post-roll placements. In-stream ads offer high visibility as they are directly integrated into the video content, but they can also be perceived as more intrusive by users.

On the other hand, outstream ads provide a non-intrusive alternative for publishers who do not have their own video content. Outstream ads are displayed within the text of articles or other content, providing a more seamless and organic user experience.

These ads only play when the user is actively scrolling and are often accompanied by muted or auto-play functionalities. Outstream ads have gained popularity due to their less disruptive nature and their ability to generate revenue for publishers without video assets.

  • In-stream ads:
    – Inserted into video player before, during, or after video content. – Skippable or non-skippable.

    – High visibility but can be perceived as intrusive. – Pre-roll, mid-roll, or post-roll placements.

  • Outstream ads:
    – Displayed within text of articles or content. – Non-intrusive and seamless user experience.

    – Play when user is actively scrolling. – Accompanied by muted or auto-play functionalities.

    Tech Support And Anti-Fraud Measures: Key Factors For Publishers In Choosing An Ad Network

    Publishers looking to monetize their content through video ads should select an ad network that offers strong technological support and the ability to combat fraud. Reliable ad networks provide publishers with the necessary tools and support to integrate video ads seamlessly into their platforms, ensuring a smooth user experience.

    Additionally, ad networks with anti-fraud measures in place protect publishers from fraudulent activity, such as invalid clicks or impressions. Fraudulent activities can significantly impact a publisher’s revenue and reputation, so it is crucial to partner with an ad network that actively monitors and prevents fraudulent activities.

    Publift is an example of a video ad network that offers exceptional technological support and anti-fraud measures. Their advanced platform assists publishers in optimizing their ad performance, providing invaluable insights and analytics.

    Additionally, with rigorous fraud detection algorithms, Publift ensures that publishers are protected from any fraudulent activity, allowing them to focus on generating revenue.

    Prominent Players: Publift, Primis, And Facebook Audience Network

    In the dynamic world of video advertising, several prominent players have emerged as leaders in the field. Among these players are Publift, Primis, and Facebook Audience Network.

    Publift is a video ad network that specializes in helping publishers optimize their revenue from video advertising. With a strong focus on technological support, they provide publishers with the necessary tools to monetize their content effectively.

    Additionally, Publift’s anti-fraud measures ensure that publishers are protected from fraudulent activities, giving them peace of mind while generating revenue.

    Primis, another key player in the video advertising space, offers publishers a comprehensive platform for displaying video ads. Their technology enables publishers to seamlessly integrate video ad placements into their existing content, maximizing user engagement and revenue potential.

    Primis is known for their innovation and commitment to improving the video advertising landscape.

    Facebook Audience Network, a division of the social media giant, offers an extensive network of publishers and advertisers for video ad placements. Leveraging Facebook’s vast user base and targeting capabilities, publishers can benefit from highly relevant video ads that appeal to their audience.

    With Facebook’s comprehensive analytics and reporting tools, publishers can track the performance of their video ads and make informed decisions to optimize their revenue.

    Embracing The Video Trend: Internet Content To Be 85% Video By 2021

    The rapid growth of video consumption online is reshaping the internet landscape. According to projections, video content is expected to make up 85% of all internet content by 2021.

    This shift highlights the undeniable popularity and effectiveness of video as a medium for communication, entertainment, and advertising.

    As the dominance of video content continues to grow, it is crucial for businesses, publishers, and marketers to embrace this trend. Incorporating video ads into marketing strategies is becoming increasingly essential to capture the attention of audiences effectively.

    By adapting and leveraging the power of video advertising, businesses can stay ahead of the competition and reach their target audience more effectively.

    In conclusion, video ad networks provide publishers with a non-intrusive way to monetize their content through outstream ads, even if they do not have their own video content. With video ad spending projected to reach over $92.29 billion by 2021 and 96% of marketers investing in video advertising, it is evident that video ads have become a vital part of the marketing landscape.

    Video ad networks bridge the gap between advertisers and publishers, offering options for in-stream and out-stream ads. Publishers should prioritize selecting an ad network that provides technological support and anti-fraud measures.

    Notable players in the video ad network industry include Publift, Primis, and Facebook Audience Network. As the internet content landscape continues to shift towards video, embracing this trend is crucial for businesses and publishers to effectively reach their target audience and stay competitive.