Bid optimization that follows performance.
Your bid decides whether you win the right impressions at the right price. Tune bids by source, format and goal on FroggyAds – manually or automatically with SmartCPC.
Pay the right price for the right impression
A flat bid across all traffic almost always overpays for weak inventory and underpays for the inventory that converts. Bid optimization fixes that by varying your bid where it matters – by source, format and goal – so your budget competes hardest exactly where it pays off.
On FroggyAds you can do this manually (raise bids on whitelisted winners, cut them on weak zones) or hand it to SmartCPC, which weights bids automatically toward converting sources and segments. Either way, start near the floors to test cheaply, let conversion data guide you, and keep Adscore filtering the traffic you bid on. Start from $50.
Best for
- Replacing one flat bid with per-source bids
- Automating bids with SmartCPC
- Testing cheaply near the floors
- Bidding up only where data justifies
- Continuously tuning as data grows
See bid optimization inside the platform
Everything runs from one self-serve dashboard – launch the campaign, target precisely, then watch results by source and optimize in real time.
- Replacing one flat bid with per-source bids
- Automating bids with SmartCPC
- Testing cheaply near the floors
The same campaign, two outcomes
Bid strategy is where margin is made or lost.
Bid by source
Raise bids on converting source IDs and lower them on weak ones – not one flat bid.
Automate with SmartCPC
Let SmartCPC weight bids toward the sources and segments most likely to convert.
Control your price
Set bids near floors to test cheaply, then bid up only where the data justifies it.
Watch and adjust
Bid optimization is continuous – revisit as conversion data accumulates.
Optimize bids on FroggyAds
Open an account and tune bids from $50.
Bid optimization FAQ
Should I bid manually or use SmartCPC?
Either – SmartCPC automates bid weighting; manual gives you hands-on control. Many use both.
What bid should I start with?
Start near the relevant floor (e.g. $0.003 CPC), then adjust by source as data arrives.
How does bidding affect cost?
Smarter bids concentrate spend on converting impressions, improving your cost per result.
Tune your bids
Create your account and optimize bids across 20B+ daily impressions.