Primary-source and entity ledger
Source for owner descriptions of interstitial video placement and buying signals: Google Authorized Buyers video formats guidance. The source supports only this owner-published scope.
Source for official U.S. advertising guidance routes for interstitial creative substantiation: FTC online advertising resources. No result or platform endorsement is inferred.
Source for accessibility criteria relevant to interruption and dismissal controls: W3C WCAG 2.2 quick reference. Application still needs a dated page readback.
Visible decision phrases: interstitial advertising trust review; interstitial-trust placement timing; interstitial-trust dismissal control; interstitial-trust creative evidence; interstitial-trust destination continuity; interstitial-trust incident response.
- Google Authorized Buyers interstitial guidance
- Google owner guidance is cited only for its described interstitial-video buying signals and behavior.
- Interstitial behavior trace
- An interstitial behavior trace records trigger, rendering state, dismissal route and destination result.
- Trust decision
- A trust decision is a local acceptance state based on reproducible evidence, not a supplier endorsement.
Interstitial advertising trust review is ready for a decision only when another authorized reviewer can reconstruct the source, scope, observed state, downside, correction and handoff.
Controlled interstitial scenario: a tester opens one representative transition, records the trigger and rendering state, verifies a usable dismissal route, follows the destination on a harmless session, and logs any obstruction, accidental activation or broken return path before approving inventory.
Code is N/A because no interstitial implementation is supplied. Video is N/A because trigger, dismissal and route behavior require a written trace. Direct quotations are N/A because owner guidance is paraphrased. No sameAs identity is asserted for a supplier or placement.
Existing routes and references
- Create My Free Account
- Explore Interstitial Ads
- Interstitial Ads GuideReview the main interstitial format overview and campaign controls.
- Campaign ReportingAlign click IDs, attribution windows and backend validation.
- Source TargetingPreserve placement identifiers for bidding, whitelists and exclusions.
- Landing Page OptimizationImprove speed, message continuity and conversion usability.
- Create My Free Account
- Visit Learning Center
Interstitial advertising trust review FAQ
What does trusted interstitial inventory mean here?
The interstitial-trust-charter records trust definition; the interstitial-trust-charter binds accepted placement behavior, evidence owner, rejection conditions, and review date; the interstitial-trust-charter flags trust used as an unsupported supplier adjective; the interstitial-trust-charter assigns test, qualify, or reject; and the interstitial-trust-charter transfers trust decision. The interstitial-trust-charter requires reproducible interstitial behavior; the interstitial-trust-charter never turns local acceptance into supplier endorsement.
Where may the interstitial appear?
The transition-placement-map records placement timing; the transition-placement-map binds page or app state, natural transition, foreground context, frequency state, and excluded moment; the transition-placement-map flags content interrupted outside the approved transition; the transition-placement-map assigns permit, narrow, or block; and the transition-placement-map transfers placement signoff. The transition-placement-map requires reproducible interstitial behavior; the transition-placement-map never turns local acceptance into supplier endorsement.
How should dismissal work?
The dismissal-control-readback records close control; the dismissal-control-readback binds visible close route, keyboard access, delay state, focus return, and failed-exit behavior; the dismissal-control-readback flags a user trapped behind the creative; the dismissal-control-readback assigns accept, repair, or reject; and the dismissal-control-readback transfers dismissal evidence. The dismissal-control-readback requires reproducible interstitial behavior; the dismissal-control-readback never turns local acceptance into supplier endorsement.
Which creative checks support trust?
The interstitial-creative-docket records creative integrity; the interstitial-creative-docket binds advertiser identity, visible claim, asset hash, audio state, interaction, and prohibited pattern; the interstitial-creative-docket flags a changed creative bypassing review; the interstitial-creative-docket assigns approve, replace, or pause; and the interstitial-creative-docket transfers creative approval. The interstitial-creative-docket requires reproducible interstitial behavior; the interstitial-creative-docket never turns local acceptance into supplier endorsement.
How should destination continuity be verified?
The interstitial-route-trace records destination continuity; the interstitial-route-trace binds declared target, redirect sequence, final host, landing claim, return path, and error state; the interstitial-route-trace flags a safe creative leading to an unsafe route; the interstitial-route-trace assigns launch, repair, or block; and the interstitial-route-trace transfers route signoff. The interstitial-route-trace requires reproducible interstitial behavior; the interstitial-route-trace never turns local acceptance into supplier endorsement.
What accessibility evidence belongs in the review?
The interstitial-access-file records interaction access; the interstitial-access-file binds focus order, keyboard dismissal, readable label, motion behavior, contrast, and recovery; the interstitial-access-file flags the only close route inaccessible to a user; the interstitial-access-file assigns pass, remediate, or exclude; and the interstitial-access-file transfers access exception. The interstitial-access-file requires reproducible interstitial behavior; the interstitial-access-file never turns local acceptance into supplier endorsement.
Which measurements can support a trust decision?
The interstitial-outcome-ledger records trust measurement; the interstitial-outcome-ledger binds render, viewable state, deliberate interaction, accepted event, complaint, and rejection; the interstitial-outcome-ledger flags click volume treated as proof of trust; the interstitial-outcome-ledger assigns observe, reconcile, or mark unknown; and the interstitial-outcome-ledger transfers measurement readback. The interstitial-outcome-ledger requires reproducible interstitial behavior; the interstitial-outcome-ledger never turns local acceptance into supplier endorsement.
How should frequency and cost be bounded?
The interstitial-exposure-envelope records exposure control; the interstitial-exposure-envelope binds cohort, session rule, frequency limit, price basis, initial cap, and stop owner; the interstitial-exposure-envelope flags repeated interruption without a cap; the interstitial-exposure-envelope assigns continue, reduce, or stop; and the interstitial-exposure-envelope transfers exposure approval. The interstitial-exposure-envelope requires reproducible interstitial behavior; the interstitial-exposure-envelope never turns local acceptance into supplier endorsement.
What triggers an interstitial incident response?
The interstitial-incident-runbook records trust incident; the interstitial-incident-runbook binds blocked dismissal, accidental activation, redirect drift, complaint, browser warning, or measurement break; the interstitial-incident-runbook flags inventory kept live during unresolved harm; the interstitial-incident-runbook assigns pause, investigate, or retire; and the interstitial-incident-runbook transfers incident closure. The interstitial-incident-runbook requires reproducible interstitial behavior; the interstitial-incident-runbook never turns local acceptance into supplier endorsement.
What makes the interstitial handoff complete?
The interstitial-operations-pack records review transfer; the interstitial-operations-pack binds supplier identity, placement map, creative hash, dismissal test, route trace, outcome ledger, and stop route; the interstitial-operations-pack flags trust dependent on one reviewer's memory; the interstitial-operations-pack assigns sign off or reopen; and the interstitial-operations-pack transfers successor trust pack. The interstitial-operations-pack requires reproducible interstitial behavior; the interstitial-operations-pack never turns local acceptance into supplier endorsement.