Measurement

Conversion tracking that closes the loop.

You can't optimize what you can't measure. Set up conversion tracking on FroggyAds so every click connects to a result – and every optimization decision is backed by data.

Conversion event pipeline

This page covers setting up and using conversion tracking on FroggyAds. If you are new to the concept, start with What is conversion tracking.

MethodsPixel or postback
GranularSource-level
OptimizeFeeds SmartCPC
ConfidenceReal results
Conversion tracking

Connect clicks to outcomes

Without conversion tracking, you're optimizing blind – you can see clicks and spend, but not whether either produced a result. Tracking closes that loop: it ties each click back to the action that matters (a sale, sign-up, install or lead) and attributes it to the source, so your decisions are based on outcomes instead of guesses.

On FroggyAds you can track conversions with a pixel or a server-to-server postback from your tracker, view results down to the source ID, and feed that data to SmartCPC so bids follow conversions. Adscore keeps invalid traffic out so the numbers are trustworthy. Set it up before you launch – it's the foundation everything else builds on. Start from $50.

Best for

  • Measuring real results, not just clicks
  • Attributing conversions to source IDs
  • Feeding conversion data to SmartCPC
  • Trusting your optimization decisions
  • Calculating true CPA and ROAS
FroggyAds platform

See conversion tracking inside the platform

Everything runs from one self-serve dashboard – launch the campaign, target precisely, then watch results by source and optimize in real time.

  • Measuring real results, not just clicks
  • Attributing conversions to source IDs
  • Feeding conversion data to SmartCPC
Start advertising
Conversion Tracking dashboard preview on FroggyAds
Why it matters

Optimization starts with measurement

No tracking, no real optimization.

Pixel or postback

Track conversions with a pixel on your page or a server-to-server postback from your tracker.

See it by source

Conversions attributed to source IDs show you exactly what's working.

Feed the optimizer

Conversion data lets SmartCPC weight bids toward what converts, not just what clicks.

Trust your data

Adscore keeps invalid traffic out so your conversion data reflects real users.

Start in minutes

Track conversions on FroggyAds

Open an account and measure results from $50.

FAQ

Conversion tracking FAQ

How do I track conversions?

Use a pixel on your page or a server-to-server postback from your tracker.

Why is conversion tracking important?

It connects clicks to results so you can optimize to outcomes, not just clicks.

Does it work with SmartCPC?

Yes – conversion data lets SmartCPC weight bids toward what actually converts.

Ready when you are

Measure what matters

Create your account and track conversions across 20B+ daily impressions.