1. Identify the placement
Record the exact identifier available to the buyer and ask what it represents. Keep a single placement distinct from a group of placements. The answer determines how narrowly you can interpret later performance.
Ad slots for media buyers
Ad Slots: Inventory Definition, Auction Inputs and Quality Controls
By FroggyAds. We are the team responsible for this guide. Our role is to explain how our advertising platform supports your media-buying decisions.
A publisher's ad slot is a defined opportunity for an advertisement to appear on a page or in an app. Its usefulness depends on more than a width and height. With FroggyAds, you can test supported inventory through a self-serve campaign and compare available source evidence. Start by understanding the placement, matching the creative and deciding what customer outcome would justify further spend.
ad slots
What makes an ad slot a usable buying opportunity?
Quick answer: A usable ad slot has clear creative requirements, an understandable viewing context and enough reporting to connect delivery with your buying decision.
For a platform-specific example of placement rules, see Google AdSense: Ad placement policies. Google's requirements apply to its publisher products; use them as context when asking how another supply route handles accidental clicks and misleading placement.
The ad-slot decisions that matter first
- Define the placement and confirm whether its identifier represents one location or a group.
- Match the creative to the actual format, dimensions and viewing environment.
- Keep served, measurable and viewable delivery distinct wherever those measurements are available.
- Compare accepted customer outcomes and cost under the same offer and review window.
- Increase allocation only when the new delivery remains suitable and its economics justify the commitment.
What is an ad slot?
An ad slot is a defined opportunity to serve an eligible advertisement in a page or app, with specific format and serving conditions.
Creative requirements describe what can fill the slot: the format, accepted dimensions and permitted behaviour. The creative itself is your submitted advertisement. Keep that asset separate from the opportunity being sold. A familiar banner size tells your production team what may fit, while placement context and reporting tell your buyer whether the opportunity merits a test.
- Ad slot
- A defined opportunity for an eligible advertisement to appear in a page or app.
- Creative
- The advertising asset submitted for the supported slot or format.
- Source identifier
- The reporting reference for a supplier, placement or group, at the level the buying route exposes.
- Served impression
- A delivery event counted under the serving system's stated method.
- Accepted outcome
- The customer action your business has reviewed and accepted for evaluating the campaign.
A named slot does not automatically reserve a publisher position for your campaign. The buying route may expose one location, a placement group or an auction opportunity. Where supply is auctioned, the bid expresses your buying offer; creative eligibility and the available opportunity still matter. Ask what the reported identifier represents and which buying conditions are disclosed before promising a particular page position or interpreting a source total as one physical slot.
For an advertiser, the useful slot definition supports a practical choice: whether to enter the test, which creative to submit and how to judge the result. For a publisher, it also describes the conditions under which demand can be served. Those roles overlap, but buying through FroggyAds does not give you control over the publisher's underlying page code.
Why can two slots of the same size perform differently?
Matching dimensions do not guarantee matching context, rendering, visibility or customer intent. Evaluate the actual placement conditions.
Two placements with matching dimensions can present your message in very different situations. A banner beside a relevant article gives the visitor a different context from an advertisement near a navigation control. Check the surrounding task and whether the creative remains understandable there. Size compatibility establishes that an asset may fit; it does not establish that the placement suits your offer.
Inspect what the advertisement asks a visitor to do in that environment. A compact product message can make sense where a long explanation would be unreadable. A creative that resembles a download button can also attract a click for the wrong reason. You want an intentional response to the offer, rather than activity caused by confusion about the publisher's interface.
We recommend comparing placement evidence with downstream outcomes before increasing the allocation. A source with strong click response may still produce little useful activity on your destination. Another may bring fewer visits but more suitable customers. Our available source controls help you act on those differences, while your own accepted conversion definition keeps the commercial comparison grounded.
Connect the guide to live testing
Bring a clear placement brief to FroggyAds
Bring a short placement brief into the campaign: the format you can supply, the devices your destination supports and the reporting you need. Then confirm which inventory and controls are available for that setup. FroggyAds gives you a self-serve environment for testing the fit. Start with an allocation that lets you inspect the result before making a broader commitment.
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Eight facts to request about an ad slot
| # | Placement fact | What it changes for the buyer |
|---|---|---|
| 1 | Identity | Confirm whether the reported identifier describes one location, a publisher or a broader supply group. |
| 2 | Environment | Distinguish web and app context, relevant device behavior and what the visitor is trying to do. |
| 3 | Creative requirements | Use the actual supported dimensions, file requirements and behavior rules for the supply route. |
| 4 | Position and context | Review the available evidence about surrounding content and controls; do not infer position from size alone. |
| 5 | Serving behavior | Ask about loading, refresh and eligibility where disclosed, so delivery counts have a defined meaning. |
| 6 | Reporting coverage | Identify the available source fields and the subset covered by any independent measurement. |
| 7 | Customer experience | Reject confusing interaction or an obstructed task even when a creative is technically eligible. |
| 8 | Commercial acceptance | Connect the campaign to a consistent accepted outcome and cost limit before increasing allocation. |
Use these eight facts to understand the offer before comparing prices. Some supply routes expose more detail than others. A missing field is a limit on what you can conclude, not an invitation to invent a precise placement story. Decide whether the available information is sufficient for your campaign, and keep any uncertainty visible in the buying brief.
Inspect the slot before you expand delivery
2. Confirm the environment
Check whether the opportunity is on the web or in an app and which devices are in scope. Review any available context about the surrounding content and the visitor's main task.
3. Check supported dimensions
Use the supply provider's current creative specifications. Verify the asset at its intended dimensions, including important text and the call to action. A correctly sized file can still communicate poorly.
4. Inspect the surrounding controls
Review available evidence around navigation, play controls, download actions and other interactive elements. The advertisement should be distinguishable from those controls so a click reflects interest in the offer.
5. Understand loading and refresh
Ask when the ad is requested, rendered and refreshed where those details are disclosed. Keep delivery counts tied to their stated definition instead of assuming every request becomes a visible exposure.
6. Match the creative
Choose a message that can be understood in the available space. Preserve the offer's important limitations and confirm that the destination continues the same promise on the relevant device.
7. Confirm the reporting fields
Identify the source, placement and device fields actually exposed for the campaign. Check the scope of visibility data if used. Missing detail should remain a stated limitation of the comparison.
8. Test the destination path
Follow the advertisement through to the intended action using the approved setup. Check identifiers and duplicate handling. A functioning destination is necessary before the campaign can teach you about placement value.
9. Review a limited cohort
Use a limited allocation and review outcomes after the agreed window. Keep the offer and acceptance rule consistent, then inspect whether the delivery produces customers your business can accept.
10. Choose the next allocation
Decide what the evidence supports next: more exposure, a revised creative, a narrower source group or a pause. Record the reason so the next test starts from a clear commercial decision.
Measure delivery and business value separately
The primary commercial question is whether the placement produces accepted customer outcomes at a cost your business can support. Delivery measures help explain that result. They should tell you what was counted and under which conditions, so a rise in impressions is not mistaken for a rise in interested customers.
| Evidence | What it can answer | When to inspect it |
|---|---|---|
| Served impressions | How many delivery events the stated serving system counted; not proof of attention. | After launch and when source mix or serving behavior changes. |
| Measurable impressions | Which delivery events the chosen provider could evaluate under its method. | Before interpreting visibility rates or comparing suppliers. |
| Viewable impressions | How many measured events met the provider's stated visibility definition. | With measurement coverage and the same definition across compared periods. |
| Click and visit evidence | Whether interaction reaches a working destination; unusual patterns can reveal confusion or a path fault. | During early path checks and when response changes unexpectedly. |
| Accepted outcomes | Whether your business accepted the intended action from the compared campaign cohort. | After the agreed outcome-review window has matured. |
| Cost and supporting work | Whether media spend and any separately labelled production or verification costs justify another allocation. | Before expanding the tested scope or creating additional asset variants. |
Keep served, measurable and viewable impressions distinct when those measurements are available. Google AdSense's viewability guidance illustrates that visibility depends on rendering, position and time in view. A viewable impression still does not prove attention or a sale. Use the definition supplied by the actual measurement provider, and keep its coverage visible alongside the reported rate.
Choose the execution format
Choose a format that fits the opportunity
Choose a supported format because it suits the message and the placement context. A standard display banner, a native unit and another delivery format can have different creative and interaction requirements. Confirm the current specifications before production. The best format for your test is the one that can present the offer clearly and lead to a destination your audience can use.
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Three ways a placement can change your buying decision
The size fits, but the environment differs
A banner may fit its declared dimensions but still be inappropriate for the environment. For example, a text-heavy message can become difficult to read in a small placement. Check the submitted creative at its actual intended size and review the surrounding page where evidence is available. A different message hierarchy may solve the problem without changing the entire offer.
The ad loads after the visitor moves on
Late rendering can leave the advertisement unseen even though its container already exists. Review the available request, rendering and visibility evidence before treating a served-impression total as exposure. Page movement and scrolling can change the opportunity while the ad loads. Keep an unmeasured part of delivery separate rather than assuming every counted impression reached someone who could read the offer.
The source exposes only a broad identifier
A source identifier may describe a publisher, a placement group or another reporting unit. Confirm the level of detail before making a fine-grained decision. If it combines several locations, evaluate the group as a group. Do not attribute its result to a particular position unless the available evidence actually distinguishes that position from the others.
Placement risks that deserve a direct response
Unclear placement identity
When the placement identity is unclear, ask the supplier what the identifier represents and whether it remains stable. Retain the answer with the campaign setup. If you cannot connect the report to a useful buying action, reduce the conclusion's scope or choose a better-documented test. A confident label cannot replace missing evidence.
Clicks caused by confusion
Inspect whether the advertisement can be mistaken for a menu, play control or download action. Google's placement guidance specifically addresses accidental interaction around such controls. For your own campaign, reject creative that depends on that confusion. A click is useful when it reflects interest in the offer, not when the visitor was trying to complete an unrelated publisher task.
Too much competing advertising
An advertisement competes with the rest of the page for space and attention. Excessive or intrusive advertising can make the environment less usable even when an individual creative meets its dimensions. The Coalition for Better Ads publishes experience-based standards that help frame this review. Treat the actual page context as part of the placement decision, rather than assessing the ad in isolation.
Missing measurement coverage
If measurement is missing for part of the delivery, keep that portion separate. A high viewability rate on a small measured subset cannot describe all impressions automatically. Ask which events are covered, what the reporting unit is and how exclusions work. This makes a supplier comparison more honest and helps you avoid rewarding a narrow measurement boundary as if it were superior inventory.
More impressions without more useful outcomes
More impressions can mean more opportunities, but they can also mean repeated exposure without additional value. Review accepted outcomes alongside frequency and any disclosed refresh behavior. A placement should earn more allocation through the result you wanted, not merely by generating a larger delivery count. Keep the customer's ability to use the surrounding content part of the quality assessment.
Use a direct response when the evidence shows a specific problem. An unreadable creative needs a design correction; an unsafe destination needs an immediate stop. Missing placement detail needs clarification. These are different actions. Record the reason so a temporary technical failure does not become a permanent judgement about an audience or publisher without supporting evidence.
Budget for the placement test and its evidence
Budget for the media test and the work required to interpret it. You may need alternative creative sizes, destination checks or independent verification appropriate to the purchase. Separate those costs from the media spend shown in the campaign. Otherwise, two placements with similar delivery prices can appear equally attractive even when one requires much more work to make the offer usable.
Keep the first allocation focused on a question you can answer. For example, can this creative work in the available placement environment and bring accepted enquiries to your destination? Agree on the media loss limit and the time needed to review outcomes. A larger spend cannot repair an undefined placement, broken tracking or an offer that the customer cannot complete.
Your production capacity also affects the buying decision. If a placement requires a creative variant your team cannot review properly, do not rush an unsuitable asset into it. Confirm the required size, behavior and destination first. A smaller set of prepared creative versions is easier to evaluate than many unfinished variations whose differences cannot be explained.
Put the guide into practice
Turn a defined placement into a campaign test
Use FroggyAds to test the next supported inventory choice against a clear offer. Set the campaign budget and relevant targeting, then keep the initial creative and conversion definition stable. Inspect available source evidence before expanding. This gives you a reason for the next allocation beyond the fact that more delivery happens to be available.
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How does FroggyAds fit the buying process?
FroggyAds provides advertiser-side campaign controls for buying supported inventory. The publisher defines and operates its own placement implementation.
We give advertisers a self-serve DSP workflow for buying supported supply. The publisher remains responsible for its page slots and ad-server implementation. Confirm the format, market and source controls available for your FroggyAds campaign, then connect the resulting delivery to the customer action your business accepts. That division helps you choose a useful media test without assuming you can change the publisher website.
Our platform brings campaign budgets, bids and supported targeting into one buying workflow, with source controls where available. The buy traffic guide explains the broader launch process. For this placement decision, start with the creative you can provide and the information you need about delivery. Our worldwide network scale does not guarantee a particular publisher position, disclosure field or business result.
Keep the destination promise aligned with the advertisement throughout the test. A change to the landing page can affect accepted outcomes even when the placement stays the same. Record the creative and destination versions used for each comparison. When you change one of them, treat the next results as evidence about the updated combination.
What should you ask a supply partner?
Ask what inventory is identified, which creative rules apply, what reporting is available and how you can respond to unsuitable delivery.
- What does the source identifier represent, and can its meaning change during the campaign?
- Which creative dimensions and behaviors are supported by this specific supply route?
- For the proposed campaign, can you show which delivery and visibility fields are available and the share of inventory each measurement actually covers?
- What controls are available when a source or placement group becomes unsuitable?
- How will the buyer learn about material changes to inventory, specifications or reporting?
Use the questions above to clarify the actual purchase before accepting a supply description. You need the reporting unit, creative requirements, available controls and a way to learn about material changes. Ask for an example report where the supplier can provide one, and record any unavailable field. Those answers determine whether the placement comparison can support your next buying decision.
What belongs in a useful placement description?
A useful description states the placement identity, viewing context, creative requirements, serving conditions and limits of the available evidence.
Begin the placement description with the available identifier and a plain explanation of its scope. Include the environment and accepted creative requirements. If the reference combines several locations, say that directly. A publisher name alone cannot tell your buyer which page positions are included or whether the same inventory remains available throughout the test.
The description should also explain serving and measurement conditions. Record any disclosed loading or refresh behavior and the meaning of the available delivery counts. Keep visibility measurement separate from exposure volume. If a supplier cannot expose a field, state that limit plainly. This protects the comparison from becoming more precise than the underlying evidence allows.
Finally, connect the placement record to a buying action. Specify what would justify another allocation and which issue would stop delivery. Keep the accepted customer outcome and cost scope consistent across the comparison. You will then have a brief your media buyer can use, rather than a technical inventory label that says little about the commercial decision.
Advertising-slot questions
What defines an advertising slot?
An advertising slot is a defined opportunity for an ad to appear, with requirements such as environment, format and dimensions. The creative is the asset served into that opportunity. A useful slot description also explains relevant serving conditions and reporting detail. It should not imply a guaranteed impression or a reserved position unless the buying arrangement actually provides one.
How should a publisher test a new ad slot?
A publisher should verify the placement in its real page or app context before expanding it. Check creative fit, loading, content obstruction and the applicable serving rules. An advertiser can request the resulting placement information and inspect available evidence. Buying through FroggyAds does not give the advertiser permission to alter the publisher's page implementation.
Which costs belong in an ad-slot decision?
Include media spend and any separate costs needed to produce, verify and evaluate the creative for that environment. Keep publisher operating costs distinct from advertiser acquisition costs. Compare the same scope across options. A low quoted delivery price can still be unattractive if the placement requires extensive rework or cannot produce a useful measurement.
How can a slot respect the surrounding audience experience?
The advertisement should remain distinguishable from navigation and other page actions. It should not block the customer's main task or rely on accidental interaction. Review the actual environment on the relevant devices where evidence is available. A placement can be visible without being useful, and a creative can fit its dimensions while still confusing the visitor.
What creative rules should an ad slot enforce?
Confirm the supported dimensions, file requirements and permitted behavior for the actual supply route. Review motion, sound, click destination and any other relevant restrictions. Use the provider's current specifications instead of assuming all placements of a similar size accept the same asset. The advertisement should make an honest offer and remain understandable in context.
Which checks belong before a slot opens?
The publisher or serving team should test the real placement, including loading, device behavior, fallback and interaction with surrounding content. An advertiser should confirm the creative and destination path within the scope it controls. Ask for evidence of any material placement limitations before spending. Do not treat an untested screenshot as proof of ongoing delivery quality.
How should slot performance be measured?
For advertisers, compare delivered activity with accepted customer outcomes and the cost of obtaining them. Use visibility and other diagnostics where supported to explain differences. For publishers, also consider the effect on the property's core task and operating cost. State the measurement definition and coverage; one blended rate cannot answer every buyer and publisher question.
What should be investigated when an ad slot performs poorly?
Separate creative fit, rendering, visibility, audience context and destination problems. Ask whether the available identifier represents the same inventory across the compared periods. Verify that the tracking and acceptance rule did not change. Repair the demonstrated issue first, then use a limited new test to determine whether the placement still fits the campaign.
Which slot problems should stop delivery?
Stop when the available evidence shows deceptive interaction, an unsafe destination or a material failure that makes the customer journey unusable. Escalate the exact issue to the responsible party and preserve the relevant records. Do not move the ad into a more intrusive position simply to improve its reported visibility or click count.
When can an ad slot be used more widely?
Expand only after the placement and creative remain suitable under the tested conditions and the commercial result supports more exposure. Check whether the larger allocation changes the source mix or serving environment. Keep the previous scope identifiable so the new delivery can be reviewed as an additional commitment, rather than being hidden inside an older successful average.
Primary placement and experience references
The references below cover placement policies, visibility and customer experience from their respective publishers. Google's rules are specific to its products. The Coalition for Better Ads and W3C provide broader experience guidance; neither certifies this campaign or guarantees results. Review the current requirements relevant to the actual inventory and implementation you use.
Prepare a placement brief your team can use
Prepare this brief before the first placement comparison. Each part should answer a different buying question, so the record stays useful when a colleague takes over. Include only information you can verify or clearly mark as unavailable. A short accurate record is better than a full form that invents detail about supply you cannot inspect.
Placement identity
Record the source or placement identifier exactly as the buying route exposes it. Add a plain-language explanation of what that identifier represents. If it describes a group, keep that scope visible. This prevents a later report from being mistaken for evidence about a specific page position that was never individually identified.
Environment and context
Describe the relevant web or app environment and the content context available to you. Note the device scope and any evidence about the surrounding user task. Avoid adding inferred audience interests merely because a publisher category sounds promising. Your campaign can test whether the offer fits; the brief should first establish what is actually known.
Creative eligibility
List the creative dimensions and the provider's current technical requirements. Record the approved asset and destination version. If multiple sizes or formats are accepted, decide which ones your test will use. Keeping that choice stable makes it easier to distinguish a placement difference from a change in the message or its visual presentation.
Serving behavior
Document loading and refresh information when the supply route provides it. Note what triggers another impression and which conditions can prevent an ad from appearing. If those details are unavailable, say so. The buyer can still decide whether a broader test is worthwhile, but should not describe the opportunity more precisely than the evidence supports.
Measurement scope
Identify the reporting fields that can connect delivery with the campaign outcome. Keep measurement coverage and exclusions alongside the rate or total. Confirm how the chosen tracker and FroggyAds setup handle conversion identifiers and duplicates. Do not assume the platform automatically receives every later business decision from your customer-management or store system.
Customer experience
Record the customer-experience concern that would make the placement unsuitable. This may be a confusing interaction, an obstructed task or a creative that cannot communicate clearly at its served size. Use actual evidence where available. A quality requirement is easier to enforce when it names the problem the buyer is trying to avoid.
Commercial result
Use the same media-cost scope and accepted-outcome definition when comparing placements. Keep provisional outcomes separate until the review window closes. If you include production or verification costs in a wider measure, label that measure clearly. This lets the team understand whether a difference comes from delivery economics or from the work required to support the purchase.
Changes and next action
Record the next allocation and the reason for it. If the source identifier, creative requirements or delivery behavior changes, review whether the earlier evidence still applies. Keep the old record available for comparison. A slot that was suitable under one set of conditions should not inherit an unlimited approval after its meaning or environment changes.
Start with inventory you can evaluate
Choose FroggyAds when you want to turn a defined placement opportunity into a controlled advertiser campaign. Our self-serve controls help you test the available supply, manage spend and act on source evidence. Bring a clear offer, suitable creative and a dependable conversion definition so the resulting delivery can support a useful commercial decision.
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How should you evaluate a placement purchase?
The advertiser's decision is whether the available placement can present the offer clearly and produce accepted outcomes at a sustainable cost. Start with the conditions you can verify. Then choose a small enough scope to inspect the result. You do not need to know every detail of a publisher's stack to recognize which missing information would prevent a sensible purchase.
Keep placement identity, creative fit and accepted outcomes connected throughout the comparison. Each answers a different question. The first describes the supply, the second tests whether the message belongs there, and the third evaluates commercial value. The table below shows how those answers should change the campaign decision.
| Decision | What to verify | FroggyAds buying action |
|---|---|---|
| Enter the test | The offer has a suitable creative and the available placement scope is understandable. | Choose a supported format and protect the initial media allocation. |
| Select the audience | The customer can use the destination and fulfil the advertised offer. | Apply relevant targeting that is actually available for the campaign. |
| Evaluate a source | The identifier and reporting unit support a meaningful comparison. | Use source-level controls where supported; keep broader groups labelled as groups. |
| Evaluate cost | Media spend and accepted outcomes use the same cohort and definition. | Adjust allocation from commercial evidence rather than from delivery volume alone. |
| Expand | The additional delivery can be inspected under stable creative and measurement conditions. | Increase one part of the campaign and review the new scope separately. |
A five-step placement buying process
- Define: identify the available placement scope, creative requirements and outcome that would justify the test.
- Prepare: approve the asset and destination, then verify tracking and the supported source identifiers.
- Launch: select the relevant available FroggyAds targeting and format, with a limited media allocation.
- Review: reconcile comparable delivery and accepted outcomes after the agreed measurement window.
- Act: retain, change or stop one part of the campaign, and inspect the effect of the next allocation.
Why choose FroggyAds for the media test?
Our global ad network gives advertisers access to supported formats through a self-serve buying workflow. Available targeting and source controls depend on the format and supply. Confirm them in the campaign setup, then use your tracker and business records to evaluate accepted outcomes. We do not present broad network access as a guarantee that every individual publisher slot can be reserved or separately reported.
Use the first review to choose one next action: retain the placement group, revise the creative, clarify a reporting gap or pause unsuitable delivery. Keep the explanation tied to the evidence you collected. If an additional allocation changes the conditions, inspect that new delivery before treating the earlier result as proof that the expanded campaign works equally well.
Search intent and buyer decision
Advertising placements and other meanings of slots
This guide uses ad slots to mean advertising placement opportunities. If you meant casino-game traffic, Buy Online Slots Traffic covers that separate topic. For a placement purchase, keep the focus on the environment, creative requirements and evidence available for evaluating the advertisement.
Prepare the campaign around the placement you can actually evaluate. Confirm the supported format and target audience, keep the destination consistent and identify the outcome your business will accept. The final comparison should explain why the available supply deserves more spend, needs a different creative or should remain outside your campaign.
| Checkpoint | Advertiser action | Evidence to retain |
|---|---|---|
| Fit | Approve the creative against the actual placement requirements. | The approved asset, destination version and known environment limitations. |
| Test | Buy a limited amount of supported supply with a clear acceptance rule. | The source identifiers, media allocation and matching outcome cohort. |
| Decision | Choose the next allocation or correction from the observed result. | The measured reason for the change and the conditions to review next. |
Hypothetical calculation: a placement test spends USD 120 and records 40,000 served impressions, 25,000 measured viewable impressions and 20 accepted outcomes. Media cost per thousand served impressions is USD 3. Cost per thousand measured viewable impressions is USD 4.80. Media cost per accepted outcome is USD 6. These invented inputs illustrate three different denominators; they are not FroggyAds results or prices.
Give your next placement test a clear commercial purpose. Choose suitable creative, confirm the available controls and use accepted outcomes to decide what happens after the first allocation. Create your free FroggyAds account
Direct answer
Your next placement decision
Start with the placement definition, then test the message in the environment you can verify. Keep delivery evidence separate from business outcomes, and compare both before expanding. FroggyAds gives you the buying controls to act on that evidence; a clear offer and consistent measurement make those controls more useful.
Choose your next ad-slot test with FroggyAds
Ad slots differ by page context, visibility and the job they perform in the user journey. Choose the slot after defining the message and destination, then use FroggyAds buying data to assess whether the placement attracts the intended response.
Keep the first allocation tied to one placement question: whether the available context, creative fit and accepted-outcome cost justify another purchase. Compare the same conversion definition and reporting scope before changing bids or the source selection.
When your placement brief identifies the supply you can evaluate, create your free FroggyAds account and test it with suitable creative, a checked destination and a controlled media allocation.