Guide

How to buy display traffic.

A step-by-step guide to display banner campaigns on FroggyAds – ad sizes, CPM bidding, reach and the retargeting moves that make impression-based buying pay off.

Display traffic buying guide
PricingCPM from $0.10
CreativeStandard sizes
Re-engageRetargeting
ReachDesktop+mobile
Buying display

Make impressions work harder

Display is an impression game, so the buyers who win don't just chase cheap CPMs – they pair reach with intent. Clean creative in standard sizes, sensible CPM bids by GEO and category, and a retargeting layer that brings back warm visitors together turn raw impressions into measurable results.

On FroggyAds the workflow is: build banners in standard sizes, set CPM bids from $0.10 with GEO and category targeting, and add audience retargeting for visitors who didn't convert. Then use source control and Adscore to keep placements real and brand-safe, and read performance to focus spend. Start from $50.

Display workflow

  • Design clean banners in standard sizes
  • Set CPM bids by GEO and category
  • Add retargeting for warm visitors
  • Keep placements clean with source control
  • Read performance and focus spend
FroggyAds platform

See how to buy display traffic inside the platform

Everything runs from one self-serve dashboard – launch the campaign, target precisely, then watch results by source and optimize in real time.

  • Design clean banners in standard sizes
  • Set CPM bids by GEO and category
  • Add retargeting for warm visitors
Start advertising
How to Buy Display Traffic dashboard preview on FroggyAds
The display playbook

Reach with intent, not just volume

Banners plus retargeting beat banners alone.

Design standard sizes

Produce clean banners in standard IAB sizes (300×250, 728×90 and more) with a clear message.

Bid on CPM

Display is bought per thousand impressions from $0.10 – set CPM bids by GEO and category.

Add retargeting

Pair display with audience targeting to re-engage visitors who didn't convert.

Keep placements clean

Use source control and Adscore so impressions are real and on brand-safe inventory.

Start in minutes

Buy display traffic

Open an account and run display from $50, CPM from $0.10.

FAQ

Buying display FAQ

How much does display cost?

Display is bought per thousand impressions (CPM) from $0.10.

Which sizes should I use?

Standard IAB sizes such as 300×250 and 728×90 across desktop and mobile web.

How do I make display convert?

Pair reach with retargeting, keep placements clean, and focus spend on what performs.

Ready when you are

Run a display campaign

Create your account and buy display traffic across 20B+ daily impressions.