What information must a Colombia advertising piece carry itself?
SIC guidance says sufficient information should be present in each advertising piece rather than forcing the consumer to consult a website, phone line, or other message for the true conditions. Record the claim, material qualifications, incentive terms, duration, price basis, and substantiation beside the exact creative.
Which evidence should a Colombian advertiser retain for a claim?
The SIC page describes retaining the commercial advertising itself, supporting information and documentation, and a written verification of truthfulness for the stated period. Preserve the exact format and destination version; refer sector-specific substantiation and current retention questions to the responsible reviewer.
How does Colombia Law 1581 affect traffic measurement?
Law 1581 frames covered personal-data rights, principles, authorization conditions, information duties, and controller or processor responsibilities. Inventory cookies, click IDs, device fields, form values, CRM data, audience attributes, suppression states, and postbacks, then document the purpose and responsible role for each.
Why is SIC Circular 006 relevant to a Colombia campaign?
The circular specifically addresses personal-data processing for advertising, marketing, or commercial prospecting. Use the complete circular and qualified review to examine the actual audience source, authorization condition, notice, rights path, security, recipients, transfers, retention, and deletion; its title alone does not approve processing.
Does Bre-B prove every Colombian merchant can receive an immediate payment?
No. Banco de la Republica documents Bre-B as interoperable immediate-payment infrastructure, but a live route still depends on the merchant, provider, customer, key, device, amount, account, confirmation, settlement, reversal, and refund. Rehearse the exact transaction before advertising that method.
When should a Colombia offer use another payment method instead of Bre-B?
Use whichever method the actual merchant, customer journey, product, amount, currency, device, and support process currently accept. If a card, transfer, wallet, cash route, or other option is tested instead, document it accurately and omit Bre-B from the campaign claim.
Why should Colombia source reports use America/Bogota?
America/Bogota is the IANA reference for the Colombian cell. Store it with delivery, support, form, payment, postback, and accepted-event timestamps while preserving source-system clocks. This prevents contradictory daily boundaries and makes conversion maturity reproducible.
How should a Colombian suppression request reach advertising systems?
Connect the verified rights state to CRM audiences, uploads, retargeting pools, marketing automation, source exports, and any processor receiving the record. Test downstream propagation and prevent an older or secondary dataset from repopulating the suppressed Colombian identity.
Which failures should pause a Colombia source cell?
Pause when a creative lacks sufficient information, substantiation drifts, personal-data responsibility is unresolved, the rights route fails, the eligible location cannot be served, payment breaks, timestamps cannot reconcile, accepted events vanish, or mature source cost crosses its declared limit.
What permits controlled scaling of traffic from Colombia?
Require a current creative claim file, documented marketing-data operation, working rights path, verified location and payment journey, America/Bogota attribution, and mature accepted-source economics. Increase one setting with a rollback cohort; FroggyAds controls and Bre-B infrastructure provide no performance guarantee.
