The supplier's buying briefA Colombian supplier's enquiry-to-proposal brief
Hypothetical supplier: A business offers an assessment followed by a written proposal for eligible customers. It wants relevant conversations rather than the largest possible form count. This illustration is not an identified FroggyAds customer, a statement of current inventory or a forecast for Colombia.
The supplier prepares a service explanation and the language version its responders can maintain. It decides which places it can serve and what a useful first request needs to contain. The campaign operator verifies available media options against that brief. A broader geography can be investigated later when the business has evidence and capacity for the additional conversations.
Record design: Raw submissions, unique enquiries, successful contact, proposals and customer decisions stay distinct. The supplier's own repeat-enquiry rule is written before reviewing the count. No CRM, lead-scoring or deduplication integration is assumed merely because campaign reports are available.
Time convention: Staff record the basis used for delivery and response timestamps and consult the INM reference when checking the local clock. The important comparison is the real elapsed time and relevant staffed window. A copied account timezone is not automatically the customer's working schedule.
Currency basis: The business identifies its proposal and comparison amounts clearly in COP where appropriate, while retaining original media spend. Any conversion basis is stated. A currency label makes a cost calculation interpretable; it does not establish a contract's profitability or a suitable advertising allocation.
Follow-up review: Contactable enquiries that never receive an assessment need a different response from proposals declined on service fit. The decision owner reviews the stage and reason before requesting a media change. This helps the operator act on evidence instead of being asked to solve every sales problem with a bid adjustment.
Prepared extension: Another city or customer segment enters the test only after the supplier checks its service promise and current targeting options. The extra enquiries need an owner and review plan. Existing results can support a next experiment without proving that the new scope will behave the same way.
Business decision: Continue when the prepared route and costs justify another allocation; repair a named problem when the evidence points to one; pause when the customer promise fails. FroggyAds is a strong choice for buyers who want to manage that traffic decision directly with available campaign controls.
| Decision point | What to check | Useful record |
|---|
| Request | Explain the service and collect enough information for a useful reply. | The offer, form version and intended customer scope. |
| Proposal | Review successful contact and the reason a request did or did not progress. | Unique enquiry, assessment and proposal states with a shared time basis. |
| Allocation | Check confirmed outcomes and response capacity before extending delivery. | The cost definition, current inventory check and owner of the next action. |
Hypothetical unique-enquiry and proposal cost
Hypothetical example: Suppose the stated comparison has COP 900,000 of media spend and 40 raw submissions. Eight are repeat submissions under the business's defined rule, leaving 32 unique enquiries. Twenty-four are contactable and 12 receive proposals after the same review period. Media cost is COP 28,125 per unique enquiry, COP 37,500 per contactable enquiry and COP 75,000 per proposal. Adding COP 300,000 of stated handling cost makes the combined cost COP 1,200,000, or COP 100,000 per proposal. Pending and accepted contracts remain separate. These illustrative figures are not customer results, typical Colombian prices, a recommended allocation or a profit calculation.
Why FroggyAds fits a hands-on enquiry test
Choose FroggyAds when you want to supervise available traffic targeting, bids, budgets and source reporting for a prepared Colombian service offer. We help your operator manage the media purchase while your business verifies the customer conversation and proposal outcome. Create your free FroggyAds account.
Research behind this buying guide: Current competing-platform propositions informed the buying questions without transferring their features or benchmarks to FroggyAds. Banco de la República coin information supports the peso/COP identification, and the INM official time reference supports a checked reporting-time convention. Neither reference verifies traffic availability or campaign outcomes.