What Is An Ad Network?

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Even when fraud is not concerned, experiences have shown fewer than half of the electronic ads shown are in fact seen by users because they’re served below the area in view on a user’s screen. In response to those issues, advertisers have pushed to have ads measured and sold on a viewable impact in place of served impression basis. The industry has agreed on a common for viewability for exhibit as a minimum half the ad must be in view for at least one second and video fifty percent of the ad must be in view for at least 2 seconds, Many ad networks and publishers now offer viewable impact pricing and verification.

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