Source-and-route worksheetKeep a practical source-and-route worksheet
The customer action: name the verified event that represents success for this offer. Define intermediate actions separately so a checkout start, payment request or confirmation-screen visit cannot silently become a completed customer.
Use the worksheet to connect the buyer with the person responsible for the destination. A campaign report becomes more useful when both can see which page version ran, what failed and which outcome was verified. Keep the document small enough to update whenever a real change affects interpretation.
The source reference: retain the campaign, creative and source information available in your implementation. Note missing detail honestly. Do not invent a publisher name or exact placement from an identifier that does not disclose it.
The device condition: record the relevant browser or device group and the known test performed. Use that observation to investigate a problem without assuming that every visitor in the group experienced the same failure.
The confirmed record: connect the final outcome to the business system responsible for it. Keep unresolved, cancelled or duplicate records distinguishable and describe the period over which later changes were reviewed.
The coverage decision: identify which delivery or service terms require Lima or another city to be reviewed separately. Keep the offer available to the intended customer before treating the location as an optimization choice.
The technical change: record the old condition, correction time and follow-up result. Compare outcomes within a clearly identified page version rather than mixing a broken route with the repaired one.
The Spanish instruction: preserve the wording that tells the visitor what happens next. If the button opens a payment provider or submits a request, the surrounding explanation should set that expectation accurately.
The first comparison: place a small number of meaningful source and device groups side by side. Check whether an observed failure repeats across a shared condition before making a wider audience exclusion.
The payment handoff: note whether the customer remains on the page or moves through another service. Verify the return and final record through the actual implementation, without assuming the advertising platform handles those transitions.
The next buying action: state whether the evidence supports a source restriction, a destination repair, a message clarification or another allocation. Give the reason in a sentence that someone outside the campaign can understand.
The unresolved question: retain uncertainty that could change the decision, such as an incomplete order review or a browser failure not yet reproduced. Assign the next check rather than allowing an unknown outcome to become a confident conclusion.
| Diagnostic question | What it helps distinguish | Evidence to keep |
|---|
| Can the route complete? | A repeated technical failure from ordinary customer reconsideration. | Known test, device condition and page version. |
| Does the final record agree? | A completed customer action from an intermediate or duplicate event. | Outcome definition, business record and reconciliation notes. |
| Which purchase should change? | A source fit problem from a condition shared across several sources. | Comparable campaign groups and the next documented action. |
A small comparison can reveal the next investigation
Hypothetical example: Source A and Source B each spend the equivalent of PEN 200 on the same offer. A records 20 checkout starts and four confirmed orders; B records ten checkout starts and five confirmed orders. Their media costs per checkout start are PEN 10 and PEN 20, while costs per confirmed order are PEN 50 and PEN 40.
This does not prove why the routes differ. It shows why the buyer should inspect completion and event definitions before selecting a source from checkout starts alone. The figures are invented, use a stated accounting basis and exclude product and operating costs; they are not FroggyAds prices or results.
Why choose FroggyAds for this Peru test?
Our self-serve controls give you a practical way to purchase traffic, investigate available source evidence and adjust the next allocation. Combine them with clear Spanish instructions and a customer route your business can verify. That makes each campaign a useful buying decision rather than an unexplained collection of visits. Create your free FroggyAds account
General planning references: shopify.com covers paid-advertising concepts, while support.google.com explains targeting in Google Ads Display campaigns. These existing references support general terminology, not claims about FroggyAds payment integrations, Peruvian inventory quantities or customer outcomes.