1. Define the market problem
In a how to learn digital marketing program, define the market problem before advancing. Document the hypothesis, responsible owner, input evidence, accepted output, deadline and stop condition so the decision can be reproduced.
2. Select the audience
In a how to learn digital marketing program, select the audience before advancing. Document the hypothesis, responsible owner, input evidence, accepted output, deadline and stop condition so the decision can be reproduced.
3. Clarify the value proposition
In a how to learn digital marketing program, clarify the value proposition before advancing. Document the hypothesis, responsible owner, input evidence, accepted output, deadline and stop condition so the decision can be reproduced.
4. Map the journey
In a how to learn digital marketing program, map the journey before advancing. Document the hypothesis, responsible owner, input evidence, accepted output, deadline and stop condition so the decision can be reproduced.
5. Assign channel roles
In a how to learn digital marketing program, assign channel roles before advancing. Document the hypothesis, responsible owner, input evidence, accepted output, deadline and stop condition so the decision can be reproduced.
6. Build content and creative
In a how to learn digital marketing program, build content and creative before advancing. Document the hypothesis, responsible owner, input evidence, accepted output, deadline and stop condition so the decision can be reproduced.
7. Set budget and ownership
In a how to learn digital marketing program, set budget and ownership before advancing. Document the hypothesis, responsible owner, input evidence, accepted output, deadline and stop condition so the decision can be reproduced.
8. Launch controlled activity
In a how to learn digital marketing program, launch controlled activity before advancing. Document the hypothesis, responsible owner, input evidence, accepted output, deadline and stop condition so the decision can be reproduced.
9. Measure accepted outcomes
In a how to learn digital marketing program, measure accepted outcomes before advancing. Document the hypothesis, responsible owner, input evidence, accepted output, deadline and stop condition so the decision can be reproduced.
10. Scale, stop or revise
In a how to learn digital marketing program, scale, stop or revise before advancing. Document the hypothesis, responsible owner, input evidence, accepted output, deadline and stop condition so the decision can be reproduced.