How to block bad traffic sources.
Cutting weak sources is the highest-leverage optimization in media buying. This guide shows the exact workflow to find and block bad sources on FroggyAds.
The optimization that pays for itself
Blocking bad sources is the closest thing to a free lunch in media buying: you're not spending more or making new creative, you're simply stopping budget from flowing to traffic that never converts. Because a few weak source IDs often account for a large share of wasted spend, a single cleanup pass can transform a campaign's economics.
The workflow on FroggyAds is fast: open source-level reporting, find source IDs that spend with little or no conversion, blacklist them, and let budget concentrate on the rest. Repeat it regularly as you scale, pair it with whitelisting your winners, and let Adscore filter invalid traffic underneath. It's the first thing to do on any underperforming campaign – from $50.
Blocking workflow
- Sort sources by spend vs conversions
- Identify zero/low-converting source IDs
- Blacklist them in a couple of clicks
- Let budget shift to performers
- Repeat as the campaign scales
See block bad sources inside the platform
Everything runs from one self-serve dashboard – launch the campaign, target precisely, then watch results by source and optimize in real time.
- Sort sources by spend vs conversions
- Identify zero/low-converting source IDs
- Blacklist them in a couple of clicks
Find, block, reclaim, repeat
A simple loop that compounds.
Find the wasters
In source-level reporting, sort by spend with zero or poor conversions.
Block at source ID
Blacklist those source IDs so the campaign stops buying them.
Reclaim the spend
Budget shifts automatically toward the sources that still perform.
Repeat regularly
New weak sources appear as you scale – make blocking a routine.
Block bad sources on FroggyAds
Open an account and clean up campaigns from $50.
Blocking FAQ
How do I find bad sources?
Sort source-level reporting by spend and look for high spend with low or no conversions.
How do I block them?
Blacklist the source IDs so your campaign stops buying that inventory.
How often should I do this?
Regularly – new weak sources appear as you scale, so make it a routine.
Clean up your campaign
Create your account and block bad sources across 20B+ daily impressions.