Targeting

Target by device type.

Desktop, mobile and tablet behave differently – and so should your campaigns. Split traffic by device class on FroggyAds and bid where your offer actually converts.

Device targeting panel
DeviceDesktop · mobile · tablet
ControlPer-device bids
InsightDevice-level reports
OptimizeSmartCPC
Device targeting

Stop averaging across devices

When you run one campaign across all devices, your reporting hides the truth: a winning desktop offer can be subsidising losing mobile clicks, or vice versa. Splitting by device on FroggyAds lets you see and bid on each one separately, so a strong device is never dragged down by a weak one.

Device targeting pairs with the rest of your setup. Combine it with GEO, OS and source targeting to isolate profitable micro-segments, let SmartCPC weight bids within each device, and rely on Adscore to keep every device's traffic clean. Start from $50 and scale the device that performs.

Best for

  • Splitting desktop vs mobile performance
  • Isolating tablet traffic from mobile data
  • Device-specific creative and landing pages
  • App-install campaigns (mobile-first)
  • Protecting a winning device from a weak one
FroggyAds platform

See device targeting inside the platform

Everything runs from one self-serve dashboard – launch the campaign, target precisely, then watch results by source and optimize in real time.

  • Splitting desktop vs mobile performance
  • Isolating tablet traffic from mobile data
  • Device-specific creative and landing pages
Start advertising
Device Targeting dashboard preview on FroggyAds
Why device targeting

One offer, three very different users

Match creative and bid to how each device is used.

Desktop

Bigger screens and longer sessions suit detailed offers, forms and higher-value conversions.

Mobile

The largest share of traffic – fast, intent-driven, ideal for app installs and quick offers.

Tablet

A distinct browsing context worth isolating so it does not skew mobile or desktop data.

Separate bids

Set different bids and budgets per device so spend follows the device that converts.

Start in minutes

Target devices on FroggyAds

Open an account and split campaigns by device from $50.

FAQ

Device targeting FAQ

Which devices can I target?

Desktop, mobile and tablet, each as a separate targeting class with its own bids and budgets.

Can I bid differently per device?

Yes – set independent bids and budgets per device so spend follows what converts.

Does device targeting work with GEO and OS?

Yes – stack device with GEO, OS, browser, carrier and source for precise segments.

Ready when you are

Target the right devices

Create your account and bid by device across 20B+ daily impressions.