1. Define the market problem
In a why digital marketing is important program, define the market problem before advancing. Document the hypothesis, responsible owner, input evidence, accepted output, deadline and stop condition so the decision can be reproduced.
2. Select the audience
In a why digital marketing is important program, select the audience before advancing. Document the hypothesis, responsible owner, input evidence, accepted output, deadline and stop condition so the decision can be reproduced.
3. Clarify the value proposition
In a why digital marketing is important program, clarify the value proposition before advancing. Document the hypothesis, responsible owner, input evidence, accepted output, deadline and stop condition so the decision can be reproduced.
4. Map the journey
In a why digital marketing is important program, map the journey before advancing. Document the hypothesis, responsible owner, input evidence, accepted output, deadline and stop condition so the decision can be reproduced.
5. Assign channel roles
In a why digital marketing is important program, assign channel roles before advancing. Document the hypothesis, responsible owner, input evidence, accepted output, deadline and stop condition so the decision can be reproduced.
6. Build content and creative
In a why digital marketing is important program, build content and creative before advancing. Document the hypothesis, responsible owner, input evidence, accepted output, deadline and stop condition so the decision can be reproduced.
7. Set budget and ownership
In a why digital marketing is important program, set budget and ownership before advancing. Document the hypothesis, responsible owner, input evidence, accepted output, deadline and stop condition so the decision can be reproduced.
8. Launch controlled activity
In a why digital marketing is important program, launch controlled activity before advancing. Document the hypothesis, responsible owner, input evidence, accepted output, deadline and stop condition so the decision can be reproduced.
9. Measure accepted outcomes
In a why digital marketing is important program, measure accepted outcomes before advancing. Document the hypothesis, responsible owner, input evidence, accepted output, deadline and stop condition so the decision can be reproduced.
10. Scale, stop or revise
In a why digital marketing is important program, scale, stop or revise before advancing. Document the hypothesis, responsible owner, input evidence, accepted output, deadline and stop condition so the decision can be reproduced.