Advertisers are responsible for the law that applies to their offer, data and creative. For Argentina, the brief should identify the seller, the offer territory, the promotion period, stock limits and the conditions a consumer needs to understand. Resolution 446/2025 sets presentation requirements for advertising offers, including access to information about territorial and temporal validity, the advertiser and commercial limitations. The creative team should check the current rule and any sector-specific requirement before approval because the exact disclosure depends on the medium and offer.
Personal-data use needs a separate review. Argentina’s Law 25,326 remains the core national personal-data statute, and the Agency for Access to Public Information administers the framework. A campaign that uploads customer data, builds remarketing groups, stores lead details or combines third-party identifiers needs a documented lawful basis, a clear notice and appropriate vendor controls. The National Do Not Call Registry concerns telephone marketing, so a web lead that later triggers a sales call must not be treated as permission for every follow-up.
Ecommerce destinations also need a usable consumer path. Argentina’s remote-sales rules include the “botón de arrepentimiento” requirement for eligible online sellers, and official guidance explains the ten-day revocation period and response process. Media targeting cannot repair a checkout or cancellation flow that is incomplete. Treat legal review as an advertiser-side gate, and use FroggyAds campaign controls to enforce the approved territories, creatives and destinations after that review.