Delivered-order worksheetBuild a delivered-order worksheet for the next campaign
Use a short worksheet to connect each advertised area with the offer a shopper actually received. This is your own planning record, not a claim that the advertising dashboard calculates shipping charges or store margins automatically.
Product and area: name the promoted item, eligible delivery group and any condition that changes the customer total. Use the actual commercial arrangement rather than a broad national label.
Customer price: record the amount shown for the item and how the relevant delivery charge is established. Keep the version that was active during the campaign so a later promotion does not overwrite the comparison.
Business cost: include the fulfilment cost borne by the business, not simply the amount charged to the shopper. A subsidised delivery option can affect the campaign even when the customer sees the same product price.
Final order status: retain fulfilled orders and cancellations separately. When a cancellation reason is known, distinguish a delivery limitation from a customer changing their mind or another cause.
Area comparison: compare equivalent products and review dates before deciding to combine groups. Explain any remaining difference in delivery terms rather than letting it disappear inside an average.
Message review: keep the Spanish advertisement beside the destination conditions. This makes it possible to investigate whether a customer expectation was reasonable at the time of the visit.
Technical check: retain the result of a known address and checkout test. If the route changed, identify the repair period and avoid treating earlier failures as current performance.
Pickup and delivery: if both are genuinely offered, distinguish them in your own order review. A lower delivery cost associated with pickup should not be attributed to a traffic source without examining the mix of orders.
Service businesses: replace parcel cost with the real cost and capacity of serving the area. Travel, appointment availability or staff assignment can create the same gap between an attractive enquiry and a workable customer.
Unavailable locations: record enquiries or orders from areas you could not serve, where that information is legitimately available. Use the pattern to improve the explanation and audience choices rather than silently counting those responses as success.
Next buying instruction: decide whether to repeat the current offer, clarify a delivery condition or test another area. Keep the action connected to the evidence and to someone who can check the next result.
| Worksheet entry | Question it answers | Useful evidence |
|---|
| Delivered promise | Can this location receive the advertised product under the stated terms? | Current delivery quote or service arrangement and destination wording. |
| Retained order | Which orders remained usable after fulfilment and cancellations? | Comparable order-status review with delivery cost identified. |
| Next area | Does the added geography justify a further traffic purchase? | Confirmed terms, expected capacity and a separately reviewable allocation. |
Why equal acquisition costs can lead to different choices
Hypothetical example: two areas each produce ten retained orders from media spending equivalent to CLP 120,000 on a stated accounting basis. Product contribution before delivery and media is CLP 20,000 per order. If delivery costs the business CLP 4,000 per order in the first area, CLP 40,000 remains after delivery and media. At CLP 9,000 delivery cost in the second area, the same calculation leaves a CLP 10,000 shortfall. Both media-only order costs are CLP 12,000. Other costs are excluded. These invented inputs demonstrate the distinction; they are not FroggyAds results, carrier quotes or exchange rates.
Why make this purchase through FroggyAds?
We give you a self-serve way to choose the advertising format, manage the audience and spending, and review sources. Combine that control with an honest delivered offer and you have a practical basis for the next Chile campaign.Create your free FroggyAds account
Further campaign context: shopify.comcovers paid-advertising concepts, andsupport.google.comdescribes Google Ads Display targeting. Read them as general context for campaign choices, not as evidence of FroggyAds features, Chile inventory or customer outcomes.