Over the years, we have got seen a becoming competition among the advertisers when it comes to fine video inventory for tier 1 site visitors. The video ad industry is starting to be and the demand is ever expanding!Programmatic channels have also fueled the increase of video ads– as more smart agents are looking to use video as a medium for their advertising and marketing campaigns. Advertisers and agents are targeting familiar internet sites for the reach of their video campaigns and YouTube alone doesn’t seem to suffice their choice. This has led to a turning out to be demand for Outstream video ads where publishers don’t wish to have extra editorial content material to enable video ads as adverse to Instream video ads. However, most of the common video ad networks are looking for top rate publishers who have hundreds of thousands of page views per thirty days and this has led to a lowering of chance for small to medium sized publishers.
In this article, we will talk about 8 best video ad networks for small publishers to get started with video ad serving and monetization in their ad stock. VDO. AI‘s native units are designed to be non obtrusive and provide a unbroken way for publishers to leverage the power of video. A lot of publishers see more earnings from a single VDO. AI unit in comparison to distinct banners and conventional native units.
VDO. AI is situated in Mountain View, CA. With VDO. AI’s native video widget, that you can see an increment of almost 50% of your regular earnings on sites which can be usually known to perform well with video ads. The setup generally takes less than a day to get began go live once your site gets authorised from the demand partners.
Listed below are the advantages of becoming a member of VDO. AISmartyAds SSP is a completely automated programmatic monetization platform that connects publishers to 9K+ advertisers and video networks. It supports cutting edge video technologies, and allows publishers to monetize their site visitors comfortably using a lot of impactful ad codecs, including videos rewarded, in stream, native, interstitials, in banner, mobile, reveal, playable. Being tailored to the needs of small and medium publishers, SmartyAds SSP offers access to the bendy programmatic deals, adding open auctions, inner most auctions, programmatic direct and favorite deals. Tailored for multitude types of video ads, SmartyAds SSP growth writer’s yield 10x higher, maximizing CPM and fill rate altogether.
With consumers like Coca Cola, McDonald’s and PandG among other firstclass consumers, it has made itself quite well-known with the policy of arising a proprietary platform, that helps cater video advertising, in a cheap and smooth way to both online publishers and mobile. It also these days earned the title of No. 1 Video Ad Network in India by Comscore. It is so, that this platform is challenging Facebook and Google’s place, leveraging their journey, from serving 95% purchaser base in India, to being the most popular mobile advertising platform in the US. It delivers an increase in yield, CPMs, and income, and has quite simple management and payouts.
Not just that, it supports all of the majorly preferred ad formats and provides you on a platter Rewarded video, Native, Full screen and Pre Roll. AdSense, run by Google, allows publishers in the Google Network of content sites to serve automatic text, image, video or interactive media adverts that are targeted to site content material and audience. It has no minimal site visitors requirement either but it calls for the web page to be fully launched with a good collection of contents. Along with AdSense for content, it has a number of monetization answer for publishers and out of it ‘AdSense for video. ’ is one of them.
However, developing ‘AdSense for video’ would first require implementation of a sample video player via IMA SDK for the AdSense team to examine your technical skills and see if which you could run a similar for your blog or not. Once accredited, that you could earn high CPM rates from AdSense for video as high as $15 CPM for tier one site visitors which relies upon primarily in your niche and the video create types. We will let you with creating the necessary player and ad serving for you to apply for AdSense for video. Do get in touch with me on skype. Outstream opens additional monetization chance for publishers when compared with in stream which requires coding the video player and serving cost.
For small to mid sized publishers, it makes more sense to use Outstream ad units or as a minimum get started with these video ad formats after which step by step switch to in stream video ads. If your site performs well with outstream, chances of it performing well for instream is also high and thus you could make extra revenue from video ads. To start with instream, I would indicate “AdSense for video” since the CPM rates may be higher. If you’re planning to begin with outstream, Komoona can be a good choice to get began. However, if you don’t have the mandatory volume, Outstream. com can be a good option!Hope this article on best video ad networks for small publishers was valuable to our readers.