What is Pop-up Advertising?

Pop-up ads are often employed by websites trying to push ad content to the forefront of a visitor’s attention. Pop ups established their priority in the 1990s and 2000s, with the first browser-based pop-up blockers emerging in the early 2000s.

Their cousin, the hover ad (also known as the lightbox ad), arrived on the scene later and are frequently used today. Unlike pop-ups, hover adds open on the same browser window or tab a user is on. A lightbox opens in the center of the page, obscuring the actual page content. This method is frequently employed by news and media sites, but is also easy to add to corporate websites, which has made them a growing trend for marketers who want to highlight content or promotions.