In today’s digital age, the power of video advertising cannot be overstated. It has transcended traditional marketing channels, captivating audiences with its dynamic and visually enticing nature.
As consumers’ appetite for video content grows insatiable, businesses are racing to find the most effective platforms to showcase their brand. Enter the world of video ad networks – a landscape filled with diverse opportunities and endless potential.
In this article, we will uncover the best video ad networks that are revolutionizing the way marketers connect with viewers, and how top publishers are harnessing this medium to drive results. Buckle up, because the future of advertising is about to unfold before your eyes.
Contents
- 1 best video ad networks
- 2 1. Ad Spending In Video Advertising Soars: Projected $92.29 Billion By 2021
- 3 2. Major Publishers Investing Heavily In Video Advertising: Buzzfeed And The Washington Post Lead The Way
- 4 3. Video Content Dominates: 85% Of Internet Consumption Expected By 2021
- 5 4. Marketers Recognize Power Of Video: 96% Invest In Video Advertising
- 6 5. Publift: A Top Video Ad Network For Publishers
- 7 6. Primis: Join The Best Video Ad Network For Publishers
- 8 7. Facebook Audience Network: Harness The Massive Reach Of Social Media
- 9 8. OpenX: An Ideal Video Ad Network Solution For Publishers
best video ad networks
The best video ad networks play a crucial role in the rapidly growing field of video advertising, projected to reach over $92.29 billion by 2021. With top publishers, such as BuzzFeed and The Washington Post, heavily investing in video advertising and statistics indicating that 85% of internet content consumed by 2021 will be video, it is evident that video ads are becoming increasingly important.
In fact, 96% of marketers have already invested in video advertising. To help publishers navigate this market, here is a concise list of 14 best video ad networks: Publift, Primis, Facebook Audience Network, and OpenX, among others.
Key Points:
- Best video ad networks are crucial in the growing field of video advertising, which is projected to reach over $92.29 billion by 2021.
- Top publishers like BuzzFeed and The Washington Post are heavily investing in video advertising.
- Statistics indicate that 85% of internet content consumed by 2021 will be video.
- 96% of marketers have already invested in video advertising.
- Publift, Primis, Facebook Audience Network, and OpenX are among the best video ad networks.
- There is a concise list of 14 best video ad networks available to help publishers navigate this market.
Sources
https://www.publift.com/blog/top-video-ad-networks-for-publishers
https://www.brid.tv/video-ad-networks/
https://www.monetizemore.com/blog/top-video-ad-networks/
https://www.wordstream.com/video-ad-networks
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? Pro Tips:
1. Consider targeting niche video ad networks: While the article lists some of the best video ad networks, it’s worth exploring niche networks that cater specifically to your target audience. These networks may offer more focused targeting options and a higher engagement rate.
2. Test different ad formats: Don’t limit yourself to just pre-roll or mid-roll ads. Experiment with different ad formats such as native video ads, in-stream ads, or interactive overlay ads to find the format that generates the best results for your campaign.
3. Leverage programmatic advertising platforms: Programmatic advertising platforms use data and algorithms to optimize ad targeting, placement, and pricing. By using these platforms to buy video ad inventory, you can reach a wider audience while maximizing your budget efficiency.
4. Focus on mobile video advertising: With the growing popularity of mobile devices, it’s important to prioritize mobile video advertising. Ensure that your video ads are optimized for mobile devices and platforms, such as vertical video ads for Instagram Stories or Snapchat’s Discover section.
5. Monitor and analyze performance metrics: To gauge the success of your video ad campaigns, track and analyze important metrics like view-through rates, completion rates, engagement rates, and conversion rates. This data will help you make data-driven decisions to optimize your video ad campaigns and improve your ROI.
1. Ad Spending In Video Advertising Soars: Projected $92.29 Billion By 2021
The world of advertising is constantly evolving, and in recent years, video advertising has emerged as a powerful and effective tool for brands to reach their target audience. The growth and potential of video advertising are undeniable, with industry projections estimating that ad spending in this medium will surpass a staggering $92.29 billion by 2021.
This exponential growth can be attributed to several factors. Firstly, consumers’ preference for video content has been on the rise, with studies indicating that visual content is more engaging and memorable compared to other forms of advertising.
Additionally, advancements in technology and the widespread availability of high-speed internet have made it easier for people to consume video content seamlessly. As a result, brands have recognized the immense potential of video advertising and are investing heavily in this medium to reap the benefits.
2. Major Publishers Investing Heavily In Video Advertising: Buzzfeed And The Washington Post Lead The Way
In the realm of video advertising, top publishers like Buzzfeed and The Washington Post have taken the lead in pioneering this form of advertising. These influential publishers are investing substantial resources into video advertising, creating engaging and captivating content that resonates with their audience.
Their commitment to video advertising demonstrates its effectiveness in capturing viewer attention and driving brand awareness.
By integrating video ads into their platforms, these publishers are able to leverage their existing large and engaged audience to deliver compelling messages for advertisers. They understand the power of video in storytelling and are consistently pushing the boundaries to provide an immersive and interactive experience for their viewers.
3. Video Content Dominates: 85% Of Internet Consumption Expected By 2021
The digital landscape is evolving at a rapid pace, and nowhere is this more evident than in the consumption of internet content. It is projected that by 2021, a staggering 85% of internet content consumed will be in the form of video.
This shift in consumer behavior highlights the increasing demand for video content and the need for advertisers to adapt their strategies accordingly.
The rise of video consumption can be attributed to several factors. The accessibility of smartphones and the ubiquity of high-speed internet have made it easier for consumers to access video content on the go.
Additionally, the proliferation of social media platforms and streaming services has created a diverse range of channels for consumers to discover and engage with video content. As video content continues to dominate the online space, advertisers must seize this opportunity to connect with their target audience effectively.
4. Marketers Recognize Power Of Video: 96% Invest In Video Advertising
Marketers across industries have recognized the power and impact of video advertising. In fact, a staggering 96% of marketers have invested in video advertising campaigns.
This overwhelming majority speaks to the effectiveness of video in capturing audience attention, driving brand awareness, and ultimately, generating higher conversion rates.
Video advertising provides marketers with a unique opportunity to convey their brand message in a visually compelling and engaging manner. Through the combination of sight, sound, and motion, video ads have the ability to create an emotional connection with viewers, leaving a lasting impression that translates into higher brand recall and purchase intent.
5. Publift: A Top Video Ad Network For Publishers
When it comes to video ad networks, Publift stands out as one of the best options for publishers. This ad network specializes in optimizing video ad revenue for publishers across various platforms.
With a focus on delivering seamless user experiences and maximizing revenue potential, Publift offers publishers the tools and expertise needed to monetize their video content effectively.
Publift employs advanced ad optimization techniques, such as header bidding and real-time bidding, to ensure that publishers receive the highest possible yield from their video inventory. Their extensive network of demand partners ensures access to premium ad campaigns, maximizing the revenue potential for publishers.
6. Primis: Join The Best Video Ad Network For Publishers
Primis is another top video ad network that publishers can benefit from. This ad network prides itself on providing a comprehensive suite of video ad solutions that cater to the unique needs of publishers.
With a focus on user experience and monetization, Primis offers publishers the tools and technology to drive optimal results.
One of the key features that sets Primis apart is their AI-powered video discovery platform, which ensures that publishers can consistently deliver relevant and engaging video content to their audience. This technology analyzes user behavior and preferences to surface the most suitable video content, resulting in increased engagement, longer viewing times, and ultimately, higher ad revenues for publishers.
7. Facebook Audience Network: Harness The Massive Reach Of Social Media
The Facebook Audience Network stands as a powerful video ad network with an unparalleled reach. Leveraging the massive user base and extensive targeting capabilities of Facebook, this ad network allows publishers to tap into a vast pool of potential viewers.
With the ability to deliver personalized and targeted video ads to users across both Facebook and third-party apps and websites, publishers can reach their desired audience with precision.
Moreover, the Facebook Audience Network offers robust measurement and reporting tools that provide publishers with valuable insights into campaign performance and audience engagement. This data-driven approach enables publishers to optimize their video ad campaigns for maximum effectiveness and return on investment.
8. OpenX: An Ideal Video Ad Network Solution For Publishers
OpenX is an ideal video ad network solution for publishers looking to monetize their video inventory efficiently. This ad network offers publishers access to a global marketplace of premium advertisers, ensuring consistent demand and optimal revenue potential.
OpenX’s programmatic technology effectively matches publishers’ video inventory with relevant and high-paying ad campaigns, increasing the likelihood of generating substantial ad revenues.
Additionally, OpenX provides publishers with the tools and resources to enhance ad viewability and engagement. Through advanced targeting capabilities and dynamic ad formats, OpenX enables publishers to deliver highly relevant and visually appealing video ads to their audience, resulting in higher engagement and conversion rates.
In conclusion, the landscape of video advertising is experiencing unprecedented growth and potential. With ad spending projected to reach over $92.29 billion by 2021 and major publishers like Buzzfeed and The Washington Post heavily investing in video advertising, it is clear that this medium holds immense value for brands and marketers.
As consumers continue to consume video content at an exponential rate, publishers can leverage the best video ad networks, such as Publift, Primis, Facebook Audience Network, and OpenX, to effectively monetize their video inventory and drive optimal results. By embracing the power of video advertising, publishers can tap into the massive reach and engagement potential that this medium offers.