Contrary to frequent belief, Google AdSense is not the only real high paying option for publishers today. There are many networks on the market today featuring similar if not a better providing than AdSense. Besides the query of rates, publishers also look for other AdSense alternatives for a whole lot of reasons including the problems involved in getting your AdSense account accepted and pursuit for additional income streams. If you are looking for 2017 AdSense options, for whatever reason, here are a few lucrative decisions to look at.
This is one of the best ad networks for publishers today but getting accepted is a bit of a problem. It is an invite only network that only accepts top rate publishers. However, if accepted you stand to earn superb returns. AdX is among the maximum paying AdSense alternatives. For example, 20% of Google’s revenue share comes from AdX that means the overall CPM/CPC you can get from AdX ads is continually higher than AdSense. AdX essentially has a higher CPC per click than almost every other ad network.
Google can even assign to you a dedicated account supervisor who’ll let you maximize revenue from your traffic. Remember that you would be able to only get an AdX account if you’re a top rate writer with a site or sites that get hold of over 20 million guests each month. The true power of AdX is unlocked when integrated into DoubleClick for Publishers DFP a Google owned ad server. It is a free ad server For the 1st 90MM non Google ad impressions, the most ordinary ad server in the area particularly amongst the biggest publishers in the area. This is because there is no ad server that monetizes programmatic revenue better. Why is that?AdX’s capacity to integrate with DFP called dynamic allocation.
It enables AdX to run only when it’s the maximum paying ad network. Therefore, you recognize you are earning max revenue each time AdX wins an ad effect. DistrictM has been one of the quickest becoming header bid networks in the industry. They are based out of Montreal, Canada and have delved deep into the header bid auction for some strong functionality. They are easy to onboard, assist is great, bills are quick and publishers report they’re easy to work with.
If you are a publisher it is working header bidding, don’t hesitate to add DistrictM to your header bid stack. Index Exchange, previously known as Casale Media, is a header bid trade that brings together sellers and buyers of digital media. It is ranked among the many top premier ad tech networks in the realm with high advertiser demand. The only disadvantage is its lack of transparency. Index Exchange is quite popular with publishers and advertisers alike primarily because it adds statistics such as ad impressions and clicks in real time. The network has its headquarters in Toronto with branches in London, San Francisco, and New York City.
With greater than 50,000 brand buyers in accomplice networks around the globe, Index Exchange is a profitable choice for publishers trying for the highest paying options to AdSense in 2017. Facebook Audience Network FAN, in its present state, is a mobile ad community run by Facebook. It is a group of top class mobile apps and internet sites in which over 2 million Facebook advertisers serve their ads. Advertisers on Facebook Audience Network use the same focused on, monitoring, and size tools found on Facebook ads that serve on Facebook. com. As a FAN writer, you have the option of adding the FAN code to your mobile web page or apps and earn revenue when users click on ads placed in your app or mobile web page.
You basically earn a earnings share of what the advertiser spends on Facebook. The main benefit FAN has over AdSense lies in its higher eCPMs from more built-in native ads and a powerful header bid answer. Most advertisers are drawn to Facebook on account of the social community’s more comprehensive data about patrons. This creates higher bids and in turn higher eCPMs for publishers. If you’re a writer attempting for a more in-depth alternative to AdSense in 2017 or simply want a further source of income, then Facebook Audience Network is absolutely worth checking. Media.
net is another great option for publishers attempting to maximise income from their traffic as it serves contextual ads basically from the Yahoo Bing community. The community contains of a majority of local and overseas advertisers who ensure that all publishers get a 100% fill rate for basically all verticals and ad formats. Some of the major publishers in this community include main magazines such as Forbes, Cosmopolitan, and Reuters, which should give you a basic idea of how high eCPMS can go in this network. Another beauty of this community is the incontrovertible fact that it supports all of the ordinary IAB sizes. You can get access to the best quality ads from most key demand side platforms DSPs.
Media. net helps diverse ad codecs adding reveal units, laptop interstitial, mobile docked ads, and in content native ads. Their model is essentially CPC, CPM, and CPA with a heavy waiting towards CPC. Keep a close eye on Media. net to boot, they plan on starting up their header bid answer in 2017. To apply to Media.
net, Click Here. TripleLift is a massive player in in content material native commercials. The network has greater than 2300 publishers serving ads from a pool of over 400 major advertisers including Microsoft, Land Rover, Nissan, ATandT, Kraft, Campbells, and Jet Blue just to mention a few. A few of its major publishers include guides such as Men’s Fitness, USA Today, Conde Nast, eHow, Atlantic Media, Hearst etc. With such a consumers, that is completely one of the maximum paying AdSense options on the ad market today.
Triple Lift’s header bid solution performs far better than their controlled demand answer. For each publisher Triple Lift works with, they customise their creatives to the layout of the publisher to make sure high integration and CTRs. This combined with the best setup of header bidding is a lethal mixture. Triple Lift tends to carry out better than most header bid networks for social content material sites within in content material ad placements. From its headquarters in New York City, Yieldbot adds a performance based marketplace where advertisers can target buyers in real time from premium publisher site visitors.
Yieldbot has 100% unique demand so if you’re involved about problematic ads slipping via, don’t worry, Yieldbot is among the safest. The agency was headquartered in 2010 but has emerged as a key player in the ad industry mainly as it connects agencies, brands, and advertisers with top publishers. With over 1 billion month-to-month site sessions, Yieldbot provides a more profitable option to AdSense for mobile. It is a mobile ad network that helps distinctive platforms including apps, games, and brands. They support mobile video content material, rich media comparable to interstitials and expendables, tablet offers, and even incentivized traffic.
Unlike anything of the ad networks on this list, Yieldbot is 100% header bidding. They do not offer controlled demand as a result of they realize it’s a thing of the past. If you’re operating header bidding and feature numerous mobile site visitors, totally add Yieldbot to your header box. You would not have to worry about malvertising sneaking through or handling passbacks with Yieldbot demand. If you are a publisher trying for a worldwide, programmatic market with the highest yield and access to a huge variety of advertisers and DSPs, then bRealtime is the correct network for you. They have good relationships with top media buyers who deliver lucrative monetization solutions for monitor, video, and mobile content.
It is a CPM/CPC advertisements network with a minimal payout threshold of just $100 paid on NET 30 basis. bRealtime’s controlled demand answer ensures 100% fill with other tags that can be set with min CPMs and passbacks. By far, bRealtime’s best providing is their header bid answer. Publishers with traffic from around the globe gets a lot of value from adding bRealtime to their header bid demand. bRealtime tends to have high win rates for overseas traffic and may increase the fill rate because they may bid for the less profitable international locations to boot.
We call these header bid networks “vacuum bidders” as a result of they buy the lower value bids as well which is also helpful to publishers for expanding page RPMs. bRealtime is simple to work with and their header bid solution is a great AdSense alternative in 2017. Founded by industry veterans with the purpose of developing an easy but mighty commercials solution, DistrictM provides publishers with fast income, handle over ads, and higher earnings. The network presently boasts over 3200 publishers, 62 billion monthly ad requests and a high percentage of income building up. This is especially because of their header bid solution.
They have strong win rates and high CPMs for all tier 1 international locations. PulsePoint is a top Google AdSense choice for sale today on account of their ease of implementation and strong header bid functionality. The community handles over 110 billion ad transactions month-to-month. It is a major player in data driven ad optimization, processing around 20 TB of data daily. They ensure better focused on and relevance via their proprietary contextual system. PulsePoint publishers have a good opportunity to monetize impressions many buyers would simply ignore in other platforms reminiscent of AdSense.
It is a free to sign up for network with a CPM model and nil minimum traffic necessities. Their controlled solution is decent in addition offering regular IAB sizes and an intuitive passback setup system. They have a low minimum payout threshold of $50 for all fee options. Publishers are paid via PayPal, eCheck, Wire Transfer, and Check. Watch out for malvertising and other problematic ads coming through.
PulsePoint falls short in ad QA. Despite that drawback, PulsePoint is still a top 10 AdSense option of 2017. AOL advertising is finished via their reveal ad department simply called Advertising. com. It is one of the most general ad networks for both publishers and advertisers essentially because of its data and insights know-how. They are a CPM, CPA, and CPC model network with over 30 content material verticals.
On average, Advertising. com serves near 2 billion impressions per day. It is that huge. However, to be permitted as a writer your sites must have at least around 300,000 impressions per month. Their managed demand about 7 years ago was known to have even larger reach than Google. Since then, AOL has seen a big drop in market share.
Sekindo is called an in banner video IBV AdSense alternative. Sekindo is quite general for its 100% fill rate particularly from tier 1 geo locations equivalent to US, UK, Australia, and Canada. They offer publishers the best way to monetize desktop ad units. It is a great option to AdSense for publishers with enough traffic volumes in those geos. We’ve observed that their CPMs and win rates have more advantageous during the last 6 months.
We does not be stunned in the event that they became an incredible AdSense choice late in 2017 for header bidding. Sekindo has a very intuitive interface with hourly reporting. Publishers are assigned account managers who are quite effective and conscious of queries and requests for monetization advice. Each in their tags is geo targeted, that means you get a completely unique tag for every geo. Sekindo offers publishers NET 30 price terms with a minimal payout threshold of $50.
Their offers are mainly CPC and CPM. There are no minimal traffic necessities to join the community but each of your sites will must be vetted first before approval. We recommend to show off IBV ads even if you’re working managed demand or header bidding as a result of those videos can run limitless loops and crash your users’ browsers. Short of the IBV issue, Sekindo is a good AdSense alternative!This is essentially a community that provides an ad tech infrastructure. They are an ad exchange that connects advertisers, DSPs and publishers. They have an effective platform that provides a real time bidding industry in line with demand and supply of ad space.
This industry is run on publisher sites via header bidding. Appnexus used to simply partner with other ad networks to run their demand, however, they are now an AdSense option as they companion without delay with premium publishers. AppNexus helps distinctive platforms adding IOS, Android, and mobile web. Their ad models come with CPA, CPC, and CPM. They aid various ad codecs such as banners, text ads, rich media, and video. Their key markets include US, UK, Australia, Canada, Germany, and France.
For publishers, it may be tough to work with them. They are very short on aid staff and their enterprise team tends to work very slowly. If which you could tolerate a loss of support then Appnexus is a worthy 2017 AdSense alternative to come with in your header bid stack. Founded long ago in 2008, this is one of the most sophisticated ad automation agencies that adds real time buying, sale, and control of in feed native advertisements. It is a fashionable content driven mobile first platform where publishers can monetize their sites with top class ads. The company has a few platforms such as the Sharethrough Exchange STX that is diagnosed as the biggest in feed ads exchange in the realm.
The community has its headquarters in San Francisco and branches in Chicago, Detroit, New York, Los Angeles, London, and Toronto. It is a great community for publishers seeking for the best in feed native ads to monetize their sites with. Although their team heavily pushes their sales management platform, this characteristic has little or no value. Their demand can perform quite well in the course of the end of quarters and Q4. Otherwise, you’ll forever see low fill rates and they are likely to have large ad impact and passback discrepancies. Be careful, their sales people can be very aggressive and sell you a plan it truly is not one of the best fit in your site.
We recommend sticking to demand only. Sharethrough plans to release their header bid solution in 2017 so keep an eye out for that. Being in a position to run Sharethrough within header bidding and heading off passbacks will make it one of the maximum paying AdSense alternatives in 2017. Defy Media was formed by a merger of Alloy Digital and Break Media in 2013. They began as top class publishers who did quite well in direct sales, so that they determined to supply their direct sales stock external of their writer community. It is an American digital media company that specializes in content focused for millenials and the more youthful era of 12 to 34 year olds.
It is a good platform for publishers with millenial and teenage traffic. Defy Media is definitely known for assisting publishers monetize sites with video content. They are big players in the YouTube arena. If you have video content material geared for the young technology, you can agree with becoming a member of Defy Media. Defy Media’s best providing is definitely their header bid answer. We have observed that they carry out quite well on social and listicle sites that are likely to get younger users.
If you run a site that attracts users among 18 – 25 and also you are already operating header bidding, be sure to come with Defy Media. They will galvanize you how many ad impressions that will win. Since Defy Media has header bid demand that can hold its own when competing for younger audiences, it is a strong AdSense choice. This is the advertisements branch of Amazon that runs header bidding. It is a good source of unique demand and a good choice to Google AdSense in terms of high income. Amazon has a huge database of goods to promote, near 1.
6 million. Therefore, they carry out best on sites with high user intent to purchase like browsing comparison or online classifieds. They have very low minimum payout threshold of just $10 and above. Their customer support is mediocre. They are one of the least bendy header bid companions in the industry because they do not want to combine with header containers. As a result, they many superior publishers do not combine them because implementing particular person header bid solutions is cumbersome and suboptimal.
If implementing their header bid solution directly on page and mediocre assist isn’t a controversy, then Amazon is a good looking good AdSense alternative. Komoona is typical AdSense option for publishers as a result of they are easy to enforce and monetize all international locations and gadgets. Its performance is decent with OK fill rates for tier 1 nations and international. They have just pop out with a header bid solution so we’d put forward running Komoona header bidding in its place to avoid passbacks and run a more premiere ad stock public sale. They have a very intuitive interface with many self provider options adding CPM floor environment, pass back implementation, and updating price facts.
However, ad tags can only take delivery of by your account supervisor. Whenever you will have extra ad tags you’ll need to place a request via your account supervisor. It is a good community for news and shopping verticals. They pay publishers on NET 60 terms which is a bit long. Earnings below $1,500 are paid via PayPal and if you are making more than $1,500 you’ll be paid via bank wire. They do not have a minimal traffic requirement for approval in order that they are a good AdSense option in case your publisher network traffic is on the lower end.
Outbrain is not new to most publishers. The network has been around for quite some time. It was centered in 2006 and presently has its headquarters in New York. It is a number one native ad network especially in case you trust their high first-class ads. The network has over the years partnered with probably the most leading advertisers in the industry to deliver publishers with the most effective eCPM rates.
Getting accepted is slightly a problem for publishers starting out. They only accept publishers with not less than 10 million page views each month. This is done to maintain quality for both the advertiser and the writer though, their ad creatives could be easier on the eyes. However, the returns are great for publishers who effectively join Outbrain as a nice option to AdSense. Hopefully they may join the header bidding stream in 2017 to become more helpful to publishers. RevContent is ranked among the fastest turning out to be networks serving native ads in the industry.
They basically serve over 100 billion ad requests every month. The network has over time endured to reveal promising consequences to advertisers and publishers alike. Unlike other ad networks that customarily take a 50 40% cut from the publishers’ earnings, RevContent only takes 20% revenue share making it more profitable for publishers. It is among the most ecocnomic ad businesses today and a good option to Google AdSense. However, to enroll in the network you’ll need to have at least 1 million views per 30 days. If you command a considerably large volume of site visitors then that is the community to join.
OpenX claims to provide the safest, most obvious and fair market for advertisers and publishers. In truth, since their ad exchange reaches such a lot of demand assets, numerous malvertising, mobile re directs and problematic creatives serve via OpenX. They have a large QA issue, so hopefully they are capable of decide it in 2017. With that said, they boast very high earning ability on the header bidding side. Their win rates are very high for all international locations, contraptions and verticals. This is because of their tech and far reaching demand.
They are one of the greatest AdSense alternative agencies in the complete ad tech industry. You have to display similar standards before you’re accepted to sign up for OpenX. To get a controlled demand account is sort of easy but the performance for that kind of account is pretty lackluster. If you run OpenX, a header bidding account is the just one worth operating, but, you need minimum 100MM ad impressions per 30 days on each domain. They have also proven to be the most challenging AdSense alternative to work with in the whole industry.
The ad reps are inclined to force publishers to either enforce their header bid answer directly on page which kills page load times or to implement their failing header container. We put forward to chase away and enforce their header bid demand via a non OpenX header container. The network has an intuitive user interface that means that you can create multiple ad units and even set up CPM floors without problems for controlled demand. They have NET 90 price terms and a payment threshold of $100. To be approved as a publisher your site should have long-established content and show signs of engagement with users. You want to ensure that ads appear properly in websites or mobile apps.
You must also ensure ads do not appear on emails, downloadable apps, pop ups or pop unders. You can only place ads on sites you own or on sites where you’ve got an instantaneous relationship with the owner. If which you could recover from the horrible help, lackluster ad QA and header bidding that kills page load times, you’ve got an AdSense alternative that could be your maximum earner in your ad inventory. If they fixed their issues, they would be a top five 2017 AdSense choice. Whatever your reason behind attempting for one of the best AdSense alternatives, you’ll find that the above ad networks are growing in value for publishers. With the front of header bidding and a few new major gamers, Google’s monopoly of publishers’ ad inventories are diminishing.
The good news is, you don’t are looking to choose from AdSense and one of the above 20 options. If you’re enthusiastic about transforming into your ad sales with your present site visitors, the next move is to implement DFP for each ad placement on your site and begin adding each of the 20 AdSense options that we mentioned one by one. Otherwise, you will be leaving numerous money on the table. We put forward to either have a full time team member that focuses only on ad operations and managing AdSense and all the options within DFP or outsource your ad operations. If you would like a suggestion based on your publisher setup which agency can be best to outsource your ad operations to, touch us here.