In today’s digital age, where attention is scarce and competition is fierce, effective advertising has become more crucial than ever. The key to capturing an audience lies in presenting your brand in a compelling and engaging way.
This is where TubeMogul steps in – a revolutionary software company that has reshaped the landscape of brand advertising. Since its inception in 2007, TubeMogul’s innovative approach to advertising has captivated marketers and propelled brands to new heights.
And with its recent acquisition by Adobe in 2016, the possibilities for growth and success seem endless. Join us as we delve into the world of TubeMogul and discover the tools and techniques that have made it a game-changer in the advertising realm.
TubeMogul
TubeMogul is an enterprise software company for brand advertising. Founded in 2007 by Brett Wilson and John Hughes, the company initially started as a cross-platform online video analytics tool.
Over the years, TubeMogul has expanded its services and offerings. In 2010, they launched Playtime, an online video ad network.
The following year, they evolved into a demand-side platform (DSP) for brand advertisers. TubeMogul introduced BrandSafe technology in 2012, which protects against objectionable content.
In 2013, they launched BrandPoint for digital video buys based on gross rating points. TubeMogul also partnered with Facebook in 2016 to reach TV audiences using Nielsen data.
The company went public in 2014, listed on NASDAQ. They released PTV, a programmatic TV software solution, that same year.
In 2015, TubeMogul launched technology for cross-screen advertising planning. They have been recognized as a leader among video advertising demand-side platforms by Forrester Research.
TubeMogul actively participates in industry initiatives, including an anti-ad fraud program with White Ops in 2016. They have made various partnerships and integrations with social media platforms such as Facebook, Instagram, Twitter, and Snapchat.
TubeMogul is involved in raising awareness about video ads in display ad inventory and combating ad fraud. They were part of the Open Video View (OpenVV) consortium, which later became part of the IAB Tech Lab.
TubeMogul is known for its involvement in IPG internship programs and has received numerous awards for their technology and workplace environment. They are both consumers of and contributors to free and open-source software.
In 2016, Adobe announced the acquisition of TubeMogul.
Key Points:
- TubeMogul is an enterprise software company for brand advertising.
- The company started in 2007 as a cross-platform online video analytics tool.
- TubeMogul has expanded its services and offerings, including launching Playtime in 2010 and becoming a demand-side platform (DSP) in 2011.
- TubeMogul introduced BrandSafe technology in 2012 to protect against objectionable content.
- In 2014, the company went public and released PTV, a programmatic TV software solution.
- In 2016, Adobe announced the acquisition of TubeMogul.
Sources
https://en.wikipedia.org/wiki/TubeMogul
https://www.linkedin.com/company/tubemogul-inc-
https://www.g2.com/products/tubemogul/reviews
https://www.launchdigitalmarketing.com/tubemogul-video-advertising/
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💡 Pro Tips:
1. TubeMogul’s BrandSafe technology, introduced in 2012, helps protect brand advertisers from having their ads appear alongside objectionable or inappropriate content.
2. In 2015, TubeMogul launched technology for cross-screen advertising planning, allowing advertisers to seamlessly reach audiences across multiple devices.
3. TubeMogul is involved in industry initiatives to combat ad fraud, including a partnership with White Ops in 2016 to create an anti-ad fraud program.
4. TubeMogul has made partnerships and integrations with popular social media platforms such as Facebook, Instagram, Twitter, and Snapchat, allowing advertisers to target their audiences on these platforms.
5. TubeMogul is a consumer of and contributor to free and open source software, demonstrating their commitment to the development and advancement of technology.
1. Introduction To Tubemogul As An Enterprise Software Company For Brand Advertising
TubeMogul is a pioneering enterprise software company that specializes in brand advertising. With its origins dating back to 2007, the company has been at the forefront of revolutionizing video advertising through programmatic technology.
TubeMogul provides a comprehensive suite of tools and services that help brand advertisers streamline their online video campaigns, optimize performance, and maximize their return on investment.
As an enterprise software company, TubeMogul is dedicated to offering cutting-edge solutions that empower brands to effectively reach their target audiences. The company’s platform is designed to facilitate programmatic ad buying, enabling brands to automate the process of purchasing and optimizing digital video inventory across various channels, including desktop, mobile, and connected TV.
2. Founders And Establishment Of Tubemogul In 2007
TubeMogul was founded in 2007 by Brett Wilson and John Hughes, two industry veterans with a vision to revolutionize online video advertising. Recognizing the immense potential of video as a marketing medium, Wilson and Hughes set out to develop a cross-platform online video analytics tool that could provide brands with valuable insights and enable data-driven decision making.
3. Evolution From Online Video Analytics Tool To Online Video Ad Network
What started as a cross-platform online video analytics tool soon evolved into something much bigger. In 2010, TubeMogul launched Playtime, an online video ad network that connected advertisers with publishers and provided a platform for running and managing video ad campaigns.
This marked a significant milestone for TubeMogul, positioning them as a key player in the online video advertising space.
4. Transformation Into A Demand-Side Platform (Dsp) For Brand Advertisers
In 2011, TubeMogul transformed into a demand-side platform (DSP) for brand advertisers. This shift allowed the company to offer a more comprehensive solution to its clients, empowering them to programmatically buy and manage digital video advertising across multiple channels and devices.
With its sophisticated targeting capabilities and advanced analytics, TubeMogul became a go-to platform for brands looking to optimize their reach and engagement in the fast-growing online video landscape.
5. Introduction Of Brandsafe Technology To Protect Against Objectionable Content
Recognizing the importance of brand safety in digital advertising, TubeMogul introduced BrandSafe technology in 2012. This innovative solution utilizes advanced algorithms to analyze and filter out objectionable content, ensuring that brands’ advertisements are served in a brand-safe environment.
By proactively protecting advertisers from associating their brands with inappropriate or harmful content, TubeMogul bolstered its reputation as a trusted partner in the industry.
6. Launch Of Brandpoint For Digital Video Buys Based On Gross Rating Points
In 2013, TubeMogul launched BrandPoint, a breakthrough offering that allowed brands to make digital video buys based on gross rating points (GRPs). This shift toward a more traditional metric demonstrated TubeMogul’s commitment to bridging the gap between traditional TV advertising and digital video.
With BrandPoint, advertisers could effectively plan, execute, and measure their digital campaigns, leveraging metrics that were already familiar and widely used in television advertising.
7. Partnership With Facebook To Reach TV Audiences Using Nielsen Data
In 2016, TubeMogul forged a strategic partnership with Facebook, one of the world’s largest social media platforms. This partnership aimed to enable advertisers to reach TV audiences utilizing Nielsen data, effectively extending the reach of online video campaigns to a wider audience.
By leveraging the power of Facebook’s extensive user base and TubeMogul’s programmatic technology, advertisers gained access to highly targeted and scalable advertising opportunities.
8. TubeMogul’s Initial Public Offering And Listing With NASDAQ
In 2014, TubeMogul went public and listed its shares with NASDAQ, a major stock exchange. The company’s successful initial public offering (IPO) demonstrated the industry’s confidence in TubeMogul’s technology and business model.
Going public provided the company with the necessary capital to further innovate and expand its reach in the dynamic and ever-evolving video advertising landscape.
9. Release Of Programmatic TV Software Solution, PTV In 2014
In the same year as its IPO, TubeMogul released PTV, a groundbreaking programmatic TV software solution. PTV empowered advertisers to buy television advertising programmatically, leveraging data-driven insights and automation to optimize campaign performance.
This innovative solution enabled brands to effectively integrate their TV and digital video strategies, providing a seamless and efficient way to reach audiences across screens.
10. Launch Of Cross-Screen Advertising Planning Technology In 2015
TubeMogul continued to innovate in 2015 with the launch of technology for cross-screen advertising planning. This advanced solution allowed advertisers to plan and execute campaigns that seamlessly spanned multiple screens, including desktop, mobile, and connected TV.
By providing a holistic view of their target audience’s media consumption habits, TubeMogul empowered brands to deliver coordinated and impactful campaigns that maximized reach and engagement.
11. Recognition By Forrester Research As A Leader Among Video Advertising DSPs
TubeMogul received recognition as a leader among video advertising demand-side platforms (DSPs) by Forrester Research, a highly respected market research firm. This recognition underscored TubeMogul’s innovation and expertise in the video advertising space.
By consistently delivering exceptional performance and value to its clients, TubeMogul solidified its position as a trusted partner for brands seeking to optimize their video advertising strategies.
12. Initiatives And Partnerships In Combating Ad Fraud And Raising Awareness About Video Ads
TubeMogul actively engaged in initiatives aimed at combating ad fraud and raising awareness about the efficacy of video ads. In 2016, the company collaborated with White Ops, an industry-leading provider of bot and fraud detection services, to launch an anti-ad fraud program.
This program aimed to protect brands from fraudulent traffic and ensure that their advertising budgets were allocated efficiently and effectively.
TubeMogul also launched an advertising campaign called “Independence Matters” in an effort to challenge Google’s dominance in the online advertising industry. This campaign highlighted TubeMogul’s commitment to providing independent and transparent solutions for brand advertisers, promoting a fair and competitive marketplace.
13. Participation In Industry Consortiums Such As OpenVV And IAB Tech Lab
TubeMogul actively participated in industry consortiums and initiatives promoting transparency and standardization in the digital advertising ecosystem. The company was an early member of the Open Video View (OpenVV) consortium, an industry group focused on establishing standards for measuring video ad viewability.
OpenVV was later taken over by the Interactive Advertising Bureau (IAB) Tech Lab, a leading organization dedicated to driving the global growth of the digital advertising industry.
14. Involvement In IPG Internship Programs And Awards For Technology And Workplace Environment
TubeMogul has been actively involved in internship programs with IPG, a leading global advertising conglomerate. These programs provide talented individuals with valuable hands-on experience in the digital advertising industry, fostering innovation and collaboration.
TubeMogul has also received numerous awards for its technology and workplace environment. The company has been recognized for its commitment to fostering a positive and inclusive work culture, as well as its innovative solutions that drive results for brand advertisers.
15. Consumer And Contributor To Free And Open Source Software
TubeMogul has been a consumer and contributor to free and open source software, recognizing the importance of collaboration and community-driven innovation. By actively participating in open source projects, TubeMogul has contributed to the advancement of the digital advertising industry as a whole.
16. TubeMogul’s Acquisition By Adobe Announced In 2016
In 2016, TubeMogul announced its acquisition by Adobe, a global leader in digital marketing and media solutions. This strategic acquisition further solidified TubeMogul’s position as a leading player in the video advertising space.
By joining forces with Adobe, TubeMogul gained access to enhanced resources and expertise, empowering the company to continue driving innovation and delivering exceptional value to its clients.
TubeMogul’s journey from a cross-platform online video analytics tool to an enterprise software company for brand advertising has been marked by significant milestones and innovations. With its programmatic technology and comprehensive suite of solutions, TubeMogul has revolutionized the way brands approach video advertising, empowering them to reach their target audiences more effectively and efficiently.