[SUB_LIST_ID] - returns a unique Subscriber list ID
[PUBLISHER_ID] - returns a unique ID of the publisher that can contain several websites
[SITE_ID] - returns a unique website ID
[SITE_SECTION_ID] - returns a unique ID of a website section, where subscribers were collected
[CLICK_ID] - returns a unique click ID (for conversion tracking)
[BID_PRICE] - returns winning price of the click
[CAMPAIGN_ID] - returns a unique campaign ID in our system
[CAMPAIGN_NAME] - returns a campaign name
[CREATIVE_ID] - returns a unique creative ID
[COUNTRY] - returns a country name
[COUNTRY_CODE] - returns a 3-letter country code
[REGION] - returns a region name
[CITY] - returns a city name
[OS] - returns an OS name and version
[OS_ONLY] - returns an OS name
[OS_VER] - returns an OS version
[USERAGENT] - returns a browser useragent string
[IP] - returns a user's IP
[USER_ID] - returns a unique ID of the visitor
[RANDOM_NUMBER] - ensures that a fresh call is made to the ad server every time the code is executed
Example: http://domain.com/?utm_publisher=[PUBLISHER_ID]&utm_medium=cpc&utm_campaign=dsp&utm_content=[CLICK_ID]
[PUBLISHER_ID] - returns a unique ID of the publisher that can contain several websites
[SITE_ID] - returns a unique website ID
[SITE_SECTION_ID] - returns a unique ID of a website section, where subscribers were collected
[CLICK_ID] - returns a unique click ID (for conversion tracking)
[BID_PRICE] - returns winning price of the click
[CAMPAIGN_ID] - returns a unique campaign ID in our system
[CAMPAIGN_NAME] - returns a campaign name
[CREATIVE_ID] - returns a unique creative ID
[COUNTRY] - returns a country name
[COUNTRY_CODE] - returns a 3-letter country code
[REGION] - returns a region name
[CITY] - returns a city name
[OS] - returns an OS name and version
[OS_ONLY] - returns an OS name
[OS_VER] - returns an OS version
[USERAGENT] - returns a browser useragent string
[IP] - returns a user's IP
[USER_ID] - returns a unique ID of the visitor
[RANDOM_NUMBER] - ensures that a fresh call is made to the ad server every time the code is executed
Example: http://domain.com/?utm_publisher=[PUBLISHER_ID]&utm_medium=cpc&utm_campaign=dsp&utm_content=[CLICK_ID]