Programmatic DSP for agencies & performance teams

OpenRTB-ready buying for Video, Native & Display
Built for scale: targeting, reporting, and transparency

Build, test, and scale programmatic strategies with the FroggyAds DSP

Our DSP is designed for teams who need control: agencies, in-house performance marketers, and advanced media buyers running data-driven campaigns across multiple formats.

How it works: buy inventory through real-time bidding (RTB) with an OpenRTB-ready workflow, set clear KPIs, and optimize using transparent reporting and placement controls.

What you can do: launch Video, Native and Display campaigns, manage whitelists/blacklists, apply frequency caps, day-parting, language and device targeting, and export reports for analysis.

Tracking-friendly: connect your tracker and iterate fast — from initial tests to scaled budgets — with support available when you need help.

Create a DSP account

What teams use the DSP for

Agency buying

Run multiple client accounts with clean reporting, budget controls, and repeatable setups across GEOs and formats.

Performance & affiliate funnels

Test placements quickly, tune bids, and scale the combinations that hit your CPA/CPL targets with tracking-friendly workflows.

Brand & app growth

Reach new audiences with video and native creatives, control frequency, and optimize towards engagement and conversions.

Trusted by Clients & Partners

Powering Media Buying For Brands & Agencies

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More Benefits at a Glance

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Video Campaigns

You can upload Pre-roll, Mid-roll and Post-roll videos or create VAST ads.

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Self-Serve or Managed

You can trust our experienced team to manage your advertising campaigns.

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Multi-User Support

You can create multiple users with different privileges and accesses.

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Third-Party Ad Tags

You can add third-party creatives in JS tags, HTML or JavaScript formats.

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API Integration

Connect quickly and easily third party web trackers for better ROI.

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Transparent Traffic

We provide full transparency of our Web and In-App inventory.

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Advanced Analytics

Reports are provided in real-time and can be exported in CSV or PDF files.

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List Management

Add whitelists or blacklists and easily integrate with different campaigns.

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PMP Deals

Add Private Marketplace deals and target high-quality properties.

Supply Partners

The Features

  • Proprietary ad format, including exchange-certified out stream units with support for major video platforms
  • Easy to use interface with overview of markets and bidding agents, accessible online
  • Quick launch and advanced launch modes for bidding agents
  • Access to proprietary FroggyAds optimisation algorithm
  • Conversion tracking and optimisation
  • CPM bidding
  • Keyword targeting
  • Audience targeting
  • Zip code targeting
  • Built-in ad-serving for video with automatic transcoding for all devices
  • Support for JS Tags, Iframe, HTML Tags, VAST, VPAID and MRAID
  • Out-streams and in-streams video format
  • Support for major IAB formats, including pop up, native, display and video
  • Batch upload of creative, including direct upload from major creative tools
  • Global infrastructure with delivery nodes in 41 locations worldwide
  • Contextual targeting across all exchanges
  • Re-targeting of audiences
  • Geo-targeting down to zip codes
  • ISP or mobile-carrier targeting
  • IP targeting
  • Topic and category targeting
  • Language targeting
  • Direct URL targeting
  • Browser, Operating System or connection-speed targeting
  • Advanced fraud detection with integration to leading third-party providers
  • Inventory and placement-quality scoring and control, including factors such as page-clutter and ad-collision detection
  • Brand safety filters
  • Viewability metrics and targeting
  • Negotiate and trade in private marketplaces (PMP)
  • Build new external audiences
  • Explore and profile custom audiences
  • Build-in tag management
  • Data-feed targeting example: Weather
  • Day parting (target by time/day of week)
  • Frequency cap and frequency target settings
  • Real time data with no delay

Get the most out of your digital advertising that you possibly can with our DSP. Signup now

DSP FAQ

Common questions about programmatic buying on the FroggyAds DSP.

Agencies, in-house performance teams, and advanced media buyers who need programmatic control, transparent reporting, and scalable workflows.
The DSP is focused on programmatic Video, Native, and Display. You can also explore additional inventory depending on your setup and GEO.
Yes. The platform is designed with an OpenRTB-ready mindset for programmatic buying and inventory connections.
Start with GEO, device, OS/browser, language, day-parting, and frequency caps. Then refine with placement controls (whitelists/blacklists) and bid tuning based on performance.
Yes. Reporting is available in real-time and you can export data for spreadsheet analysis and team reporting.
Email support@froggyads.com with your campaign goal, GEO, formats, and tracking setup. We’ll help you choose a clean starting configuration.

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