What Is Mobile Marketing
Mobile Marketing is a multi-channel digital marketing strategy that is used to reach the target audience via smartphones, tablets and / or other mobile devices, through websites, email, SMS and MMS, social media, and applications.
As many as 80% of internet users have smartphones.
Cellular platforms, such as smartphones and tablets, hold up to 60% of digital media time for users in the US.
Google anticipates search queries on mobile devices to surpass desktop search by the end of 2015.
Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms, and utilizing mobile marketing SMS / MMS and mobile applications.
Several Types of Mobile Marketing Strategies
There are a variety of healthy mobile marketing strategies to try.
The type that is most suitable for your business will depend on your industry, target audience, and budget.
Application-based marketing: These are mobile ads that involve mobile applications. While 80% of mobile time is spent engaging with apps, you don’t need to create your own apps to get involved in action. Services like Google AdMob help advertisers create mobile ads that appear in third-party mobile applications.
Facebook also allows advertisers to create ads that are integrated into the Facebook mobile application. Facebook Mobile Post Ads are integrated so seamlessly with Facebook news feeds that users often don’t realize that they are looking at an ad.
Mobile marketing in games: Mobile marketing in games refers to mobile ads that appear in mobile games, as in the example below. In-game ads can appear as pop-up banners, full-page image ads or even video ads that appear between screen loads.
Types of Effective Customers for Mobile Marketing
The main behavior of mobile gadget users is very dynamic which often changes in a short period (such as a queue moment) that continues to change from one usage to another whenever there is an opportunity “without activity”. This condition provides instant results (not just entertainment, but also for practical tasks such as searching for product information) on consumption of information. In the end this gives marketers more access points. This understanding is important to start the steps to master the definition of mobile marketing.
For iPad users, the average age of 25-44 years is evenly divided between men and women. Furthermore, iPad users tend to have above-average income, and usually travel frequently (routine traveler) and use iPad on a plane, train or travel shuttle.
IPad and smartphone users respond to a mobile ad differently. For most mobile gadget users, informative advertising material is the main quality that is considered for an ad followed by its relevance. In contrast, iPad users pay more attention to interactive ads ranging from color and placement in content.
How is the Mobile Marketing Campaign Developed?
When developing a mobile marketing campaign in order to understand the definition of mobile marketing, a marketer needs to build several channels while maintaining a consistent message. The easiest channel to start is an SMS message (basically sending SMS messages to consumers). SMS and its MMS messaging partner are the service options for joining, so companies know their marketing messages are well received by consumers.
In order to keep the SMS recipient watching you, messages are generally made interactive. For example, you can ask for a poll for a product to come, to find out what consumers are most interested in. Look at the level of consumer departure from your marketing campaign. If many customers leave, it is a signal that you send SMS too often (on the contrary the absence of customers who leave means you can increase the intensity of SMS. Start with 2 to 4 SMS per month, then adjust it based on consumer response.
To understand the definition of mobile marketing beyond text messaging, mobile marketing has begun to involve new technology. QR code is a symbol that can be scanned by mobile gadgets to bring consumers to certain content. The content can be very informative (maybe explaining product features), but it can also contain special invitations. Remember that if consumers have a QR code, they already have an interest.