What Is Guerrilla Marketing?

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“Nobody could have conceived that Lite Brite comic strip personality was going to rouse a bomb scare. Once you are taking the emotion out of it, it was a very innovative crusade. That’s what people will be aware. Many of the brands we work with are asking us for guerrilla advertising and marketing campaigns, with an element of secret, but they don’t really have in mind what it means.

Ewen could elevate this adventure into whatever for the industry to be informed from, counseling on what it means. He should be out there communicating about this to industry groups.