What Is Affiliate Marketing?
One popular business model in the internet marketing world or business on the internet is affiliate marketing.
Someone who is just learning internet marketing, often learns about affiliate marketing because the process is easier than making and selling the products themselves.
Ok, we go back to the topic: What is affiliate marketing?
Affiliate marketing is a business model that has always existed, only the name is now looking sophisticated, whereas from the first business activity like this already exists, namely a broker or intermediary business
The only difference is that affiliate marketing works on the internet / online world so that it can be called an online broker ha .. ha .. ha .. Don’t be stunned so-called a broker.
Example of an Offline Realtor Case
Examples of offline brokers or real-world brokers that are easily told are in the wedding services business. Such as salon A are a wedding dress and makeup provider for the bride and groom. Si Wati matched the design of salon A’s wedding dress and decided to take the package provided by salon A, namely wedding dress and bridal make-up.
If the owner of salon A is a salesperson (most salon people are good at selling), he will offer to the Wati to take all the bridal stage decorations at a price that according to salon A owner is cheap and good. Of course, the message must be through the owner of salon A to be cheaper. Remember the keyword ‘through‘.
The Wati agreed to order the bridal stage decoration through the owner of salon A. Not finished up here, the owner of the salon A asked back to the Wati, whether it has ordered a wedding car. Of course, it usually isn’t, it’s still 3 months from the wedding. Be the Wati besides buying a wedding dress and makeup package at salon A, also ordering a wedding car and stage decoration through the owner of salon A.
The owner of salon A will receive a commission from the stage decoration service owner and the bridal car rental service owner. This is a win-win or win-win relationship.
Si Wati didn’t bother to have to look for stage decoration and bridal car rental service and also get it at a cheaper price. The owner of salon A gets a commission. The stage decoration service providers and bridal car rental services are also happy because they can order without having to search again, even though they have to pay a small commission.
Well, that’s how offline brokers work.
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How Affiliate Marketing / Brokerage Works Online
Simply explained, the main task of an affiliate marketer is to send as many visitors/visitors to the merchant/store website. When the visitor makes a purchase or makes a transaction on the merchant’s website, the merchant will know that the visitor came from you and therefore you will be given a commission by the merchant.
How does the merchant know the visitor is coming from you?
When a visitor comes to your affiliate website and clicks on a link that takes him to the merchant’s website, at that time there is a behind-the-scenes process that happens.
A cookie, a technical term, is a small file that is placed on the buyer’s computer when they click the link to the merchant’s website. This cookie is useful to inform the merchant that the visitor came from the affiliate/broker so that the merchant will not give the wrong commission to another affiliate.
Well, that’s all, affiliate marketing.
Simple is not it? Yes it is very simple, is it easy? Not always. You need to do the work to succeed in affiliate marketing, just like any business. Remember this is a business, not a lottery