The Ultimate Video Ad Networks List: Boost your Marketing Strategy

In today’s digital age, videos have taken over the internet, captivating audiences and dominating the advertising landscape.

With YouTube leading the charge, video ads have become an essential tool for marketers looking to connect with billions of viewers worldwide.

As the industry skyrockets towards unprecedented growth, major publishers and ad networks are vying for their share of the video advertising pie.

So, if you’re curious about the top video ad networks out there, stay tuned for an eye-opening list that will revolutionize your marketing strategies.

video ad networks list

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1. Youtube’s Massive User Base: Over 2.3 Billion Users Worldwide

YouTube, the world’s largest video-sharing platform, is home to over 2.3 billion users worldwide. Its massive user base has made it an essential platform for video advertising. Marketers have realized the tremendous potential of YouTube in reaching and captivating a diverse set of viewers. The platform enables companies to promote their products and services effectively through targeted video ads. By utilizing pre-roll, mid-roll, or post-roll placements, advertisers can access a global audience and extend their reach.

Improved version:

YouTube, the world’s largest video-sharing platform, boasts a staggering user base of over 2.3 billion worldwide. With such a vast audience, it has become an indispensable platform for video advertising. Marketers have recognized its immense potential in reaching and engaging a diverse range of viewers. Companies can leverage YouTube’s massive user base to promote their products and services through targeted video ads. Whether it’s through pre-roll, mid-roll, or post-roll placements, advertisers can tap into a global audience and maximize their reach.

• YouTube has over 2.3 billion users worldwide.
• Marketers find YouTube essential for reaching diverse viewers.
• Companies can promote products and services through targeted video ads on YouTube.
• Pre-roll, mid-roll, or post-roll placements on YouTube maximize reach.

2. Booming Video Advertising Industry: Projected Spending of US$92.29 Billion by 2021

The video advertising industry is currently experiencing explosive growth, with ad spending projected to reach over US$92.29 billion by 2021. This staggering figure highlights the immense popularity and effectiveness of video ads in capturing audience attention. Furthermore, the industry’s compound annual growth rate of 11.94% between 2021-2025 reinforces the optimism surrounding video advertising.

As marketers allocate a larger portion of their budgets to video ads, it has become imperative for businesses to incorporate this medium into their marketing strategies. By doing so, they can remain competitive in the ever-evolving digital landscape.

• The video advertising segment is growing rapidly, with ad spending expected to surpass US$92.29 billion by 2021
• Video ads have proven to be highly effective in capturing audience attention
• The industry’s compound annual growth rate between 2021-2025 is 11.94%
• Businesses must integrate video advertising into their marketing strategies to stay competitive in the digital landscape

3. Buzzfeed’s Success with Video Ads: Generating More Than Half of Advertising Revenue

Buzzfeed, the digital media giant, has experienced tremendous success with video advertisements. In fact, in 2016, more than half of Buzzfeed’s advertising revenue was generated through these engaging and attention-grabbing video ad formats. This showcases the effectiveness of video ads in capturing audience attention and generating substantial revenue. Businesses looking to replicate Buzzfeed’s success can take inspiration from their approach and develop creative and shareable video content that resonates with their target audience.

4. Leading Publishers Exploring Video Advertising Alternatives

As the popularity of video advertising continues to soar, leading publishers such as The Washington Post, Forbes, CBS, and other larger publishers are actively exploring alternative avenues to incorporate video ads into their content. This shift highlights the growing importance of video ads in reaching and engaging audiences. By diversifying their advertising strategies and incorporating video ads, publishers can tap into a lucrative market and enhance their monetization efforts. Exploring new video ad platforms and networks is key to expanding reach and generating additional revenue streams.

5. The Rise of Video Content: 85% of Internet Consumption by 2021

Video content has become increasingly prevalent and is predicted to account for 85% of internet content consumed by 2021. This shift in consumer behavior presents a significant opportunity for marketers to leverage video ads as a powerful tool for engaging audiences. With 96% of marketers currently investing in video ads, it is clear that businesses are recognizing the value of this medium. By incorporating video content into their marketing strategies, companies can:

• Grab attention
• Tell compelling stories
• Connect with audiences on a deeper level

6. Instream vs. Outstream Ads: Maximizing Video Ad Placement

Instream and outstream video ads offer distinct placement options for advertisers.

Instream video ads allow publishers with existing video content to run ads within that content. This type of ad placement ensures that the ad seamlessly integrates into the video, providing a non-intrusive and natural viewing experience.

On the other hand, outstream video ads enable publishers without video content to place video ad units similar to image or text ads. This type of ad placement expands the reach of video ads beyond traditional video platforms, opening up new opportunities for advertisers to capture audience attention.

7. Publift: Helping Publishers Navigate Programmatic Advertising with 350+ Partnerships

Publift is a leading programmatic advertising solution that assists publishers in navigating the complexities of programmatic advertising. With over 350 partnerships worldwide, Publift provides publishers with the tools and expertise to effectively monetize their content through video ads.

By leveraging Publift’s platform, publishers can optimize their ad inventory, maximize revenue, and reach a global audience. Through strategic collaborations and comprehensive support, Publift empowers publishers to enhance their advertising efforts and capitalize on the growing video advertising industry.

• Publift is a leading programmatic advertising solution
• Publift assists publishers in navigating the complexities of programmatic advertising
• Publift has over 350 partnerships worldwide
• Publift helps publishers monetize their content through video ads
• Publift’s platform allows publishers to optimize their ad inventory and maximize revenue
• Publift enables publishers to reach a global audience
• Publift collaborates strategically and provides comprehensive support
• Publift empowers publishers to capitalize on the growing video advertising industry.

“Publift empowers publishers to enhance their advertising efforts and capitalize on the growing video advertising industry.”

8. Top Video Ad Networks: Platforms for Monetizing Content and Reaching Global Audiences

Several top video ad networks offer publishers diverse opportunities for monetizing their content and reaching global audiences. These networks include:

• Primis: Primis is a video discovery engine platform that offers recommended video content experiences to users, making billions of recommendations across various verticals each month.
• Facebook Audience Network: Facebook Audience Network is particularly suitable for mobile video ad inventory and enables publishers to use their original content for in-stream video ads.
• AdPlayer.Pro: AdPlayer.Pro is an outstream video ad solution that helps publishers monetize editorial content by providing in-app and in-page video ads.
• OpenX: OpenX is a video ad network available across major ad servers, players, and integrations. It supports both in-stream and outstream video ads, offering publishers flexibility and a wide reach.
• Magnite: Magnite serves over 65% of global comScore 300 publishers and provides programmatic advertising solutions for desktop, mobile, and connected TV.
• SelectMedia: SelectMedia is a leading video ad network in Asia, offering various ad formats like slider playlists and in-content ads.
• Unruly: Unruly provides access to major demand-side platforms and trading desks globally. They offer in-stream, out-stream, and mobile video formats to help publishers monetize their content effectively.
• Verizon Media: Verizon Media is another reliable platform for running video ads, offering excellent customer support and a range of safety tools.
• Chocolate Platform: Chocolate Platform primarily serves mobile developers and publishers, providing mobile-first video formats and solutions tailored to mobile apps.
• AdMedia: AdMedia allows users to monetize third-party videos. While it is growing in popularity, some users may have reservations about its usage.
• Teads: Teads is a global leader in distributing video advertising to 1.9 billion people globally. They achieve a 30% increase in reach compared to Nielsen benchmarks.
• Fyber: Fyber offers video ads and a wide range of ad formats with a focus on mobile-first video formats.
• Undertone: Undertone specializes in working with publishers who have an existing video library and promotes full-screen takeover ads. However, they have limited ad and rich media customization options, and their CPMs tend to be higher.

By leveraging these top video ad networks, publishers can effectively monetize their content, expand their reach, and connect with global audiences. The dynamic and ever-growing video advertising landscape presents an array of opportunities for publishers to enhance their advertising strategies and generate significant revenue streams.

• The top video ad networks for publishers are: Primis, Facebook Audience Network, AdPlayer.Pro, OpenX, Magnite, SelectMedia, Unruly, Verizon Media, Chocolate Platform, AdMedia, Teads, Fyber, and Undertone.

FAQ

What are video ad networks?

Video ad networks are digital platforms designed to facilitate the buying and selling of video advertisements on websites and apps. They act as intermediaries between brands and agencies, offering a diverse range of inventory from numerous publishers. By leveraging these networks, advertisers can effectively target their desired audiences across different devices and maximize the reach of their video ads. These networks streamline the process of video ad placement, enabling advertisers to connect with their target consumers more efficiently and effectively.

What are the 3 different types of ad networks?

The three different types of ad networks include horizontal, premium, and specialized networks. Horizontal ad networks focus on a wide range of publishers and advertisers, offering a broad spectrum of inventory and targeting options. These networks are versatile, catering to various industries and demographics.

On the other hand, premium ad networks focus on high-quality publishers and premium inventory. They offer advertising spaces on well-known websites, providing advertisers with access to valuable and targeted audiences. These networks prioritize quality over quantity, ensuring a superior advertising experience for both publishers and advertisers.

Lastly, specialized ad networks cater to specific niche industries or demographics. They provide targeted advertising solutions to reach audiences with specific interests or characteristics. These networks offer unique targeting capabilities and expertise in their respective fields, facilitating precise and effective advertising campaigns.

How many ad networks are there?

Mobile advertising industry has witnessed a surge in the number of ad networks, offering various business models to run ad campaigns. With the advent of technology, the market now boasts numerous ad networks catering to different needs. These networks provide users with a range of business models, including CPM, CPC, CPI, CPA, and CPV, allowing advertisers to choose the most suitable option for their campaigns. The exact number of ad networks may be difficult to determine due to the constantly evolving nature of the industry, but it is undoubtedly a considerable figure reflecting the growing popularity and demand for mobile advertising.

Where can I advertise my video ads?

Digital platforms such as YouTube, Google Display Network, and programmatic video advertising allow you to effectively advertise your video ads across a wide audience range. YouTube, as the second largest search engine and a popular video-sharing platform, offers immense reach and targeting options. Google Display Network allows your video ads to be displayed on various websites and apps across the internet, increasing your visibility and potential customer base. Programmatic video advertising platforms enable you to automate the buying and selling of video ad inventory, ensuring your ads reach the right audience at the right time. These platforms provide numerous opportunities to showcase your video ads and maximize your overall advertising impact.