In an age where online content consumption is soaring, publishers are constantly on the lookout for innovative ways to capture the attention of their audience and monetize their content. One such solution gaining tremendous traction is the use of video ad networks.
These networks provide publishers with the ability to not only maximize their reach but also generate substantial revenue. With industry experts projecting ad spending to skyrocket to over $92 billion by 2021, it’s no wonder that leading publishers like BuzzFeed, Forbes, and CBS are eagerly embracing this trend.
Join us as we delve into the world of video ad networks, exploring the opportunities and benefits they offer in this golden era of digital media.
Contents
- 1 video ad networks list
- 2 1. Growing Market: Projection Of $92 Billion In Video Ad Spending By 2021
- 3 2. Buzzfeed’s Success: Video Ads Generating Majority Of Ad Revenue
- 4 3. Major Publishers Joining The Trend: Washington Post, Forbes, CBS
- 5 4. Top Video Ad Networks: Publift, Primis, Facebook Audience Network, And More
- 6 5. Scalable Trade: Video Ad Networks Facilitating Impression Trading
- 7 6. Video Consumption Boom: Predicted 85% Internet Content Will Be Video By 2021
- 8 7. Marketers’ Prioritization: High Investment And Increased Budgets For Video Ads
- 9 8. Strategic Placements: In-Stream And Out-Stream Video Ads For Relevance And Reach.
video ad networks list
A video ad network is a platform that connects publishers and advertisers, allowing them to trade impressions at scale. Publishers are increasingly utilizing video ad networks to expand their reach and convey their stories effectively.
With the rapid growth of video advertising, ad spending in this sector is projected to surpass $92 billion by 2021. This has led major publishers like BuzzFeed, The Washington Post, Forbes, and CBS to explore video ad networks as a means of generating significant ad revenue.
Some notable video ad networks include Publift, Primis, Facebook Audience Network, AdPlayer.Pro, OpenX, Magnite, SelectMedia, Unruly, Verizon Media, Chocolate Platform, AdMedia, Teads, Fyber, and Undertone. These networks offer in-stream and out-stream video ads for relevant placements.
As the importance of video advertising continues to rise, it is crucial for publishers and advertisers to select a network that provides technological support and fraud protection. Google ADX is recognized as a top video ad network with high CPMs.
Furthermore, each network may have different payment models, minimum payments, and payment methods available.
Key Points:
- A video ad network connects publishers and advertisers for trading impressions at scale.
- Major publishers like BuzzFeed and Forbes are using video ad networks to generate significant ad revenue.
- Notable video ad networks include Publift, Primis, Facebook Audience Network, and Verizon Media.
- These networks offer in-stream and out-stream video ads for relevant placements.
- Google ADX is recognized as a top video ad network with high CPMs.
- Different video ad networks have different payment models, minimum payments, and payment methods available.
Sources
https://www.publift.com/blog/top-video-ad-networks-for-publishers
https://www.brid.tv/video-ad-networks/
https://www.wordstream.com/video-ad-networks
https://www.monetizemore.com/blog/top-video-ad-networks/
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💡 Pro Tips:
1. Consider audience targeting capabilities: When choosing a video ad network, look for one that offers advanced audience targeting options. This will allow you to reach the right viewers with your video ads and maximize their effectiveness.
2. Research technological support and fraud protection: As video ad networks continue to evolve, it’s important to select a network that provides robust technological support and fraud protection. This will help ensure that your ads are delivered efficiently and that you’re not wasting resources on fraudulent impressions.
3. Look for networks with high CPMs: Google ADX is a top video ad network known for offering high CPMs (cost per thousand impressions). Consider partnering with networks that provide competitive CPM rates to maximize your ad revenue.
4. Understand payment models and methods: Different video ad networks may have varying payment models, minimum payment thresholds, and payment methods. Before partnering with a network, make sure you understand these details to avoid any surprises or complications down the line.
5. Optimize in-stream and out-stream ad placements: Video ad networks offer different types of ad placements, such as in-stream (within the video content) and out-stream (in non-video content). Experiment with both types to find the right balance and placement for your video ads, ensuring they are relevant and effective.
1. Growing Market: Projection Of $92 Billion In Video Ad Spending By 2021
The video advertising industry is experiencing a rapid expansion, with experts projecting that ad spending in this sector will reach over $92 billion by 2021. This skyrocketing figure highlights the growing importance of video ad networks in enabling publishers to achieve wider reach and engage audiences through captivating storytelling.
As the demand for video content continues to surge, publishers are leveraging these networks to tap into this lucrative market.
2. Buzzfeed’s Success: Video Ads Generating Majority Of Ad Revenue
Buzzfeed, the renowned online media company, has emerged as a trailblazer in the realm of video ad revenue generation. Currently, over half of their ad revenue stems from video ads, a number that is expected to climb to a staggering 75% in the coming years.
This showcases the effectiveness and profitability of utilizing video ad networks as a key revenue stream. Publishers looking to emulate Buzzfeed’s success are increasingly turning to video ad networks as an avenue to generate significant ad revenue.
3. Major Publishers Joining The Trend: Washington Post, Forbes, CBS
The allure of video ad networks has not gone unnoticed by major publishers in the industry. Prominent names such as The Washington Post, Forbes, and CBS have embarked on their own exploration of video ad networks.
By leveraging these networks, these publishers aim to amplify their reach, engage audiences, and capitalize on the rising demand for video content. This trend signifies the increasing recognition of video ad networks as integral tools to monetize content effectively for leading publishers in the digital sphere.
4. Top Video Ad Networks: Publift, Primis, Facebook Audience Network, And More
The industry now boasts a plethora of video ad networks, each offering distinct features and benefits for publishers and advertisers alike. Among the top players in the field are Publift, Primis, Facebook Audience Network, AdPlayer.Pro, OpenX, Magnite, SelectMedia, Unruly, Verizon Media, Chocolate Platform, AdMedia, Teads, Fyber, and Undertone.
These networks facilitate the seamless trading of impressions at scale, providing publishers with a platform to maximize their ad revenue and advertisers a channel to reach their target audience effectively.
5. Scalable Trade: Video Ad Networks Facilitating Impression Trading
One of the primary functions of video ad networks is to enable publishers and advertisers to trade impressions at scale. These networks streamline the process of buying and selling ad space, allowing publishers to maximize their inventory and advertisers to efficiently reach their desired audience.
The seamless impression trading capabilities offered by video ad networks make them an invaluable asset for publishers and ad campaigns.
6. Video Consumption Boom: Predicted 85% Internet Content Will Be Video By 2021
With the ever-increasing popularity of video content, it is projected that a staggering 85% of internet content consumed will be video by 2021. This statistic underscores the importance of incorporating video ads into marketing strategies to effectively engage audiences.
Video ad networks provide publishers and advertisers with the necessary tools to leverage this consumption boom and capitalize on the rising demand for video content.
7. Marketers’ Prioritization: High Investment And Increased Budgets For Video Ads
Marketers are well aware of the power of video ads in capturing audience attention and driving conversions. According to recent studies, 96% of marketers have already invested in video ads, with 61% planning to increase their video ad budgets.
This prioritization of video ads highlights their effectiveness in creating impactful brand messages and connecting with consumers on a deeper level. Video ad networks offer marketers the infrastructure to optimize their ad campaigns and allocate resources effectively.
8. Strategic Placements: In-Stream And Out-Stream Video Ads For Relevance And Reach.
Video ad networks enable publishers and advertisers to strategically place their video ads for maximum relevance and reach. In-stream and out-stream video ads are two popular formats that cater to tailored placements within video content.
In-stream ads appear within the video player itself, allowing advertisers to capture viewers’ attention during video playback. Out-stream ads, on the other hand, appear outside of the video player, such as within articles or alongside content.
This versatility allows for targeted and engaging placements that enhance the user experience while driving ad performance.
In conclusion, the rise of video ad networks signifies the industry’s recognition of their power to enable publishers to reach a wider audience and generate significant ad revenue. The projected growth in video ad spending, the success of major publishers like Buzzfeed, and the increasing prioritization by marketers all cement the significance of video ads in the digital landscape.
Publishers and advertisers looking to tap into this lucrative market must carefully consider the top video ad networks available, leveraging their features to strategically place video ads and maximize their impact. By utilizing these networks, publishers can navigate the ever-changing digital landscape while engaging audiences through compelling storytelling.