Google Ads has revolutionized the world of digital advertising, offering a plethora of campaign types that cater to diverse marketing goals. From driving sales to boosting brand awareness and increasing app installs, the possibilities are endless.
Whether you’re a seasoned marketer or just dipping your toes into the realm of online advertising, it’s essential to understand the different campaign types available. Performance Max, Search, Display, Video, App, Shopping, Local, Smart, and Discovery campaigns each offer unique ad formats to help you connect with your target audience.
So, if you’re ready to take your advertising game to the next level, buckle up, because we’re about to explore the exciting world of Google Ads campaigns.
types of campaign in google ads
There are various types of campaigns in Google Ads that cater to different advertising goals and target audiences. These campaign types include Performance Max, Search, Display, Video, App, Local, Smart, Shopping, and Discovery campaigns.
Performance Max campaigns utilize AI optimization and allow access to all Google Ads inventory. Search campaigns are text-based ads that appear in search results, targeting users actively searching for products.
Display campaigns involve image-based ads on websites, which can be customized in Standard Display campaigns or simplified in Smart Display campaigns. Video campaigns show video ads on YouTube and other websites, offering effective brand awareness and sales driving opportunities.
App campaigns promote apps on various channels and come in three subtypes: App promotion, Multi-channel marketing, and Easy setup and management. Local campaigns utilize Google’s AI optimization to bring customers to physical stores and venues.
Smart campaigns automate the campaign setup and optimization process using Google AI. Shopping campaigns are specifically for retailers to sell product inventory and include listings on Google Shopping and local inventory ads.
Lastly, Discovery campaigns are designed to reach potential customers as they explore their interests across various Google platforms. Each campaign type has its own unique benefits and ad formats, with the ability to run multiple kinds of ads from the same Google Ads account.
Key Points:
- Performance Max campaigns utilize AI optimization and provide access to all Google Ads inventory
- Search campaigns show text-based ads in search results, targeting users actively searching for products
- Display campaigns involve image-based ads on websites, customizable in Standard Display or simplified in Smart Display
- Video campaigns display video ads on YouTube and other websites, increasing brand awareness and driving sales
- App campaigns promote apps through various channels, with three subtypes: App promotion, Multi-channel marketing, and Easy setup and management
- Local campaigns use Google’s AI optimization to attract customers to physical stores and venues
- Smart campaigns automate campaign setup and optimization with Google AI
- Shopping campaigns are for retailers to sell product inventory, including listings on Google Shopping and local inventory ads
- Discovery campaigns reach potential customers across Google platforms as they explore their interests
- Each campaign type has unique benefits and ad formats, and multiple types can run from the same Google Ads account.
Sources
https://support.google.com/google-ads/answer/2567043?hl=en
https://support.google.com/google-ads/answer/1722124?hl=en
https://www.wordstream.com/blog/ws/2022/10/05/types-of-google-ads
https://ubiquedigitalsolutions.com/blog/google-ads-types-11-types-of-google-ads-campaigns-in-2022/
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💡 Pro Tips:
1. Create a Performance Max campaign to access all of Google Ads inventory and take advantage of AI optimization for optimal performance.
2. Consider running a Display campaign to reach beyond search results and utilize image ads for driving sales and creating brand awareness.
3. Use Smart Display campaigns for a simplified setup process, or choose Standard Display campaigns for more customization options.
4. If you’re looking to promote an app, try App campaigns on various channels to find new users and increase sales.
5. Utilize Local campaigns to drive foot traffic to physical stores and venues, leveraging Google’s AI optimization for effective targeting.
Performance Max Campaigns
Performance Max campaigns in Google Ads are designed to maximize performance by allowing access to all Google Ads inventory and utilizing AI optimization. This type of campaign is ideal for advertisers looking to reach their target audience across various channels and devices.
With AI optimization, advertisers can leverage machine learning algorithms to optimize their campaign performance in real-time. Performance Max campaigns are especially effective for businesses seeking to drive conversions, increase app installs, or boost website traffic.
Search Campaigns For Active Product Searches
Search campaigns in Google Ads are text ads that appear on search results when people actively search for products or services. These campaigns are highly effective in reaching potential customers who are already in the buying process.
By utilizing keywords and relevant ad copy, advertisers can target specific search queries and display their ads to users who are actively looking for what they offer. Search campaigns are a great tool to drive targeted traffic and increase conversions.
Display Campaigns For Sales And Brand Awareness
Display campaigns in Google Ads involve image ads that appear on various websites to create brand awareness, drive sales, and reach audiences beyond search results. With the ability to reach a wide range of users across different websites and online platforms, display campaigns offer advertisers greater opportunities to showcase their products or services.
These campaigns are especially effective for visually-driven industries, such as fashion, home decor, or travel, as they allow businesses to showcase their offerings through compelling visuals.
Standard And Smart Display Campaigns
Google Ads offers two types of display campaigns: Standard Display and Smart Display.
Standard Display campaigns provide advertisers with full customization options, allowing them to have more control over their ad creatives, targeting, and bidding strategies. This type of campaign is suitable for businesses that have a specific vision or creative direction for their display ads.
On the other hand, Smart Display campaigns simplify the setup process by automating various aspects of the campaign, including creative optimization, targeting, and bidding. Advertisers can provide their ad assets and headlines, and Google’s AI will automatically generate and optimize the ads for maximum performance.
Smart Display campaigns are an excellent choice for advertisers seeking a streamlined approach to display advertising.
Video Campaigns For Brand Awareness And Sales
Video campaigns in Google Ads allow advertisers to display video ads on platforms like YouTube and other websites. These campaigns are highly effective in creating brand awareness and driving sales.
Videos, with their engaging and visual nature, have a compelling impact on viewers and can effectively convey a brand’s message.
Advertisers can leverage video campaigns to tell their brand’s story, showcase product features, or provide tutorials. With the ability to target specific demographics, interests, and behaviors, businesses can effectively reach their target audience and increase brand visibility and engagement.
Six Types Of Video Campaigns
Google Ads offers six types of video campaigns, each with its own unique goals and objectives:
Drive conversions: This campaign type focuses on driving specific actions, such as purchases or sign-ups, by delivering video ads to users who are more likely to convert. – Custom video campaign: Advertisers have full control over the creative elements of their video ads, allowing them to customize the message and visuals to align with their brand and campaign goals.
Video reach campaigns: This campaign type aims to maximize ad reach and visibility by delivering video ads to a broad audience. – Outstream: Outstream video ads can run on various partner sites and apps outside of YouTube, allowing businesses to reach users in different contexts.
Get views: This campaign type focuses on maximizing video views, making it an excellent choice for advertisers looking to increase brand awareness or promote compelling video content. – Ad sequence: Ad sequence campaigns enable advertisers to tell a story by showing a series of videos, allowing for progressive messaging and brand storytelling.
App Campaigns For App Promotion And Sales
App campaigns in Google Ads are specifically designed to promote mobile apps across various channels. These campaigns help businesses find new users and increase app installs or in-app conversions.
App campaigns utilize machine learning algorithms to optimize targeting, bidding, and ad placements.
There are three subtypes of app campaigns:
App promotion: This subtype focuses on driving app installs by showing app ads to users who are more likely to download and engage with the app. – Multi-channel marketing: With this subtype, app ads can be displayed on various Google platforms, including Search, Display, YouTube, and Play Store, to reach a wider audience.
Easy setup and management: App campaigns offer a simplified setup process, minimizing the time and effort required to launch and manage a campaign effectively.
Different Ad Formats For Different Campaign Types
Google Ads provides advertisers with different ad formats depending on the campaign type they choose. These ad formats are tailored to optimize performance and deliver the desired message to the target audience.
Some common ad formats include:
Text-based search ads: These ads appear on search results and typically consist of a headline, description, and display URL. – Image-based display ads: Display ads can be in various sizes and formats, allowing advertisers to showcase their products or services through captivating visuals.
Video ads: Video ads can be placed on platforms like YouTube or partner websites, enabling businesses to engage viewers with compelling video content. – App install ads: These ads are designed specifically for promoting mobile apps and encouraging app downloads or in-app actions.
Shopping ads: Retailers can utilize Google’s shopping campaign format to showcase their product inventory directly on Google Shopping and local inventory ads.
In conclusion, Google Ads offers a vast range of campaign types, each serving different purposes and objectives. By choosing the appropriate campaign type, businesses can effectively promote their products or services, increase brand visibility, and drive conversions or app installs.
With the flexibility of various ad formats and Google’s AI optimization, advertisers can maximize their campaign performance and achieve their marketing goals.