In a world where video content rules supreme, one name shines brighter than the rest – TubeMogul. This innovative brand advertising company has skyrocketed from its humble beginnings as a video analytics tool to become a force to be reckoned with in the industry.
With its vast array of solutions, partnerships, and groundbreaking initiatives, TubeMogul has successfully captured the attention of major players in the digital realm. And the pinnacle of its journey?
A jaw-dropping acquisition by tech giant Adobe for a breathtaking $540 million. Prepare to embark on a thrilling ride through the world of TubeMogul and discover just how this company has forever changed the landscape of online advertising.
Tube Mogul
Tube Mogul is an enterprise software company for brand advertising that was founded in 2007. The company initially started as an online video analytics tool for video producers to track performance across video sharing sites.
In 2010, TubeMogul launched Playtime, an online video ad network with self-service features and transparency. By 2011, TubeMogul became a demand-side platform (DSP) by combining the Playtime ad network with the video syndication platform.
To ensure brand safety, TubeMogul introduced BrandSafe technology in 2012 to prevent ads from appearing alongside objectionable content. In 2014, the company became publicly traded and released PTV, a programmatic TV software solution.
Tube Mogul provides a range of solutions for brand advertising, including video analytics and ad distribution. They have partnerships with social media platforms such as Facebook, Instagram, Twitter, and Snapchat.
Recognizing its potential, Adobe Systems Incorporated agreed to acquire TubeMogul for $540 million in 2016. The company has also launched initiatives and campaigns related to non-human traffic, viewability standards, and inventory transparency.
Their efforts have been acknowledged through awards and recognition in the industry.
Key Points:
- Tube Mogul is an enterprise software company founded in 2007 for brand advertising.
- They started as an online video analytics tool for tracking video performance.
- In 2010, they launched Playtime, an online video ad network with self-service features.
- They became a demand-side platform (DSP) in 2011 by combining the Playtime ad network with the video syndication platform.
- They introduced BrandSafe technology in 2012 to ensure brand safety.
- In 2016, Adobe Systems Incorporated acquired TubeMogul for $540 million.
Sources
https://en.wikipedia.org/wiki/TubeMogul
https://www.linkedin.com/company/tubemogul-inc-
https://www.crunchbase.com/organization/tubemogul
https://www.launchdigitalmarketing.com/tubemogul-video-advertising/
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💡 Pro Tips:
1. TubeMogul offers a comprehensive suite of video analytics tools that can provide detailed insights on viewer engagement, demographic data, and performance across different video sharing platforms.
2. With TubeMogul’s self-service features, advertisers have the flexibility to create and manage their own video ad campaigns, allowing for greater control and customization.
3. TubeMogul’s BrandSafe technology ensures that ads are displayed only on brand-safe and relevant websites, protecting advertisers from their ads appearing alongside objectionable content.
4. By partnering with major social media platforms such as Facebook, Instagram, Twitter, and Snapchat, TubeMogul enables advertisers to extend the reach of their video ads to a wider audience.
5. TubeMogul’s programmatic TV software solution, PTV, allows advertisers to optimize their TV ad buying by leveraging real-time data and targeting capabilities, ensuring that their ads are reaching the right audience at the right time.
Tubemogul’s Origins: An Online Video Analytics Tool
TubeMogul, an enterprise software company for brand advertising, was founded in 2007 with its initial focus on providing online video analytics tools. These tools were designed to assist video producers in tracking the performance of their videos across various video sharing sites.
This innovative approach allowed content creators to gather valuable insights into the reach and impact of their videos, enabling them to strategically optimize their content for better results.
Key Information:
TubeMogul was established in 2007 as an enterprise software company for brand advertising. – Its primary offering at the time was an online video analytics tool for video producers.
The tool provided performance tracking across different video sharing sites.
Throughout its early years, TubeMogul recognized the growing demand for video advertising and saw an opportunity to expand its services.
Playtime: Tubemogul’s Self-Service Video Ad Network
In 2010, TubeMogul launched Playtime, an online video ad network that revolutionized the industry with its self-service features and transparent approach. Playtime enabled advertisers to create and manage their own video ad campaigns, giving them full control over the creative process and budget allocation.
This self-service model provided advertisers with enhanced flexibility and autonomy, eliminating the need for third-party intermediaries.
Key Information:
TubeMogul introduced Playtime in 2010 as an online video ad network. – Playtime offered self-service features, empowering advertisers to manage their own campaigns.
The platform emphasized transparency, allowing advertisers to have greater control and visibility.
This shift towards self-service marked a fundamental change in the advertising landscape, as advertisers became more engaged and involved in the creative process.
Tubemogul’s Evolution Into A Demand-Side Platform (DSP)
In 2011, TubeMogul took a significant step forward by combining its Playtime ad network with its existing video syndication platform, transforming itself into a demand-side platform (DSP). This move allowed TubeMogul to enhance its capabilities in terms of ad targeting, optimization, and performance measurement.
As a DSP, TubeMogul could offer advertisers a comprehensive solution, enabling them to efficiently manage and optimize their digital advertising campaigns through a single platform.
Key Information:
In 2011, TubeMogul evolved into a demand-side platform (DSP). – The combination of Playtime and the video syndication platform empowered advertisers with enhanced targeting, optimization, and performance measurement.
TubeMogul emerged as a comprehensive solution, providing a centralized platform for managing digital advertising campaigns.
As a DSP, TubeMogul played a crucial role in revolutionizing the advertising industry, empowering marketers to make data-driven decisions and achieve better results. This marked a significant milestone in the company’s evolution.