Imagine being able to reach a massive audience with just one ad campaign. Imagine the potential of capturing the attention of millions of potential customers within seconds.
Well, now you can with Google’s TrueView for reach. This innovative ad format combines skippable in-stream ads with cost-per-impression buying, making it the perfect choice for campaigns focused on reach and awareness goals.
Not only has TrueView seen tremendous success with renowned global brands like Philips and Fanta, but it’s also evolving to reach customers beyond YouTube. With Google Ads’ automatic upgrades and optimization instructions, you’ll be able to make the most of this game-changing advertising solution.
Don’t miss out on the opportunity to revolutionize your marketing strategy.
trueview google ads
TrueView Google Ads is a new ad format launched by Google that combines skippable in-stream ads with cost-per-impression buying. This format, known as TrueView for reach, is available globally for all brands in Google Ads and Display & Video 360.
It is specifically designed for campaigns with reach and awareness goals and can run on YouTube and Google video partners. The success of TrueView for reach campaigns is evident, with 9 out of 10 campaigns delivering significant lift in ad recall.
Major global brands like Philips and Fanta have already experienced success with this format, seeing increases in unit sales and brand lift. Additionally, Google will be upgrading TrueView for action campaigns to Video action campaigns starting April 25, 2022.
These upgraded campaigns will allow advertisers to reach more customers on and off YouTube, featuring skippable in-stream ads and in-feed video ads. Video action campaigns will also show in more places, including the YouTube Home feed.
To transition from TrueView for action campaigns to Video action campaigns, advertisers can follow step-by-step instructions provided by Google Ads, enabling them to optimize their ads and maximize their impact.
Key Points:
- TrueView Google Ads is a new ad format by Google that combines skippable in-stream ads with cost-per-impression buying.
- The format, known as TrueView for reach, is available globally for all brands in Google Ads and Display & Video 360.
- It is designed for campaigns with reach and awareness goals and can run on YouTube and Google video partners.
- 9 out of 10 TrueView for reach campaigns have delivered significant lift in ad recall.
- Major global brands like Philips and Fanta have seen success with this format, experiencing increases in unit sales and brand lift.
- TrueView for action campaigns will be upgraded to Video action campaigns starting April 25, 2022, allowing advertisers to reach more customers on and off YouTube with skippable in-stream ads and in-feed video ads.
Sources
https://support.google.com/google-ads/answer/9182151?hl=en
https://support.google.com/google-ads/answer/10745509?hl=en
https://support.google.com/google-ads/editor/answer/6365848?hl=en
https://support.google.com/google-ads/answer/11164539?hl=en
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💡 Pro Tips:
1. Experiment with TrueView for reach ads on both YouTube and Google video partners to maximize your campaign’s reach and potential audience.
2. Take advantage of the significant lift in ad recall that 9 out of 10 TrueView for reach campaigns have delivered, as it can contribute to increased brand awareness.
3. Consider transitioning your current TrueView for action campaigns to Video action campaigns before the auto-upgrade to take advantage of the expanded reach and targeting options, including in-feed video ads.
4. Update the default values for long headlines and descriptions in your Video action campaigns to ensure they are compelling and effectively communicate your message.
5. Follow the step-by-step instructions provided in the article to seamlessly upgrade your campaigns and optimize your ads for better performance.
TrueView For Reach: A New Ad Format For Global Brands
Google has introduced a powerful new ad format called TrueView for reach, allowing brands to combine skippable in-stream ads with cost-per-impression buying. This format is now available to all brands worldwide through Google Ads and Display & Video 360, providing a valuable tool for campaigns with reach and awareness goals.
TrueView for reach ads can be displayed on both YouTube and Google video partners, offering unparalleled exposure to a vast audience.
Studies have shown that 9 out of 10 TrueView for reach campaigns have led to a significant boost in ad recall, demonstrating the effectiveness of this format in capturing viewers’ attention and leaving a lasting impression. Notable global brands like Philips and Fanta have already experienced tremendous success using TrueView for reach, witnessing increases in unit sales and brand lift.
This success further validates the potential of this ad format for marketers seeking to enhance their brand’s reach and engagement.
Success Stories: Philips And Fanta Increase Sales With TrueView For Reach
Philips and Fanta are two exemplary brands that have leveraged the power of TrueView for reach to achieve remarkable results. By running TrueView for reach campaigns, Philips was able to witness a significant increase in unit sales for their products.
The targeted skippable in-stream ads allowed the brand to reach a wide audience and generate greater awareness and interest. Similarly, Fanta noticed a substantial uplift in brand lift by implementing the TrueView for reach format, effectively establishing a stronger connection with its target audience and driving higher engagement levels.
These success stories highlight the immense potential of TrueView for reach in maximizing sales and brand growth. By utilizing this ad format strategically, brands can create impactful campaigns that resonate with their target market and drive tangible results.
Upgrade Alert: TrueView For Action Campaigns To Video Action Campaigns
Starting from April 25, 2022, TrueView for action campaigns will be upgraded to Video action campaigns. This upgrade offers advertisers even more opportunities to reach customers on and off YouTube, expanding the reach and potential impact of their campaigns.
Video action campaigns include both skippable in-stream ads and in-feed video ads, providing an enhanced level of flexibility and visibility. Advertisers now have the ability to showcase their ads in more places, such as the YouTube Home feed, ensuring maximum exposure and reach.
Moreover, in Video action campaigns, in-feed video ads can include a longer headline and description, enabling brands to deliver more meaningful and informative messages to their target audience.
Transitioning from TrueView for action campaigns to Video action campaigns is highly recommended before the auto-upgrade takes place. Advertisers can simply copy and paste their existing TrueView for action campaigns as Video action campaigns, minimizing the effort required for upgrading and ensuring a seamless transition.
Expanded Reach: Video Action Campaigns Reach Customers On And Off YouTube
With the introduction of Video action campaigns, advertisers can now extend their reach beyond YouTube. These campaigns allow brands to connect with customers on various online platforms, effectively widening their audience and tapping into new opportunities for engagement.
By utilizing both skippable in-stream ads and in-feed video ads, Video action campaigns provide a comprehensive marketing solution. Brands can now engage with potential customers who are actively browsing on other websites or scrolling through their social media feeds.
This increased reach not only exposes brands to a larger audience but also enables them to deliver their message in various formats, capturing attention and driving action.
New Features: Skippable In-Stream Ads And In-Feed Video Ads In Video Action Campaigns
Video action campaigns offer exciting new features that help brands optimize their advertising efforts. This format combines the power of skippable in-stream ads and in-feed video ads, providing marketers with a range of tools to capture their audience’s attention and drive engagement.
Skippable in-stream ads are a familiar format that allows viewers to skip the ad after a few seconds, ensuring that only interested users engage with the content. In-feed video ads, on the other hand, seamlessly blend into the user’s browsing experience, appearing as part of their content feed.
This non-intrusive approach increases the chances of viewers watching and engaging with the ad, promoting a positive user experience and enhancing the brand’s message.
Moreover, Video action campaigns offer the ability to create longer headlines and descriptions for in-feed video ads. This added flexibility enables brands to convey more detailed information and capture the viewer’s interest right from the start.
Transition Instructions: Upgrading TrueView For Action Campaigns To Video Action Campaigns
To upgrade your existing TrueView for action campaigns to Video action campaigns, follow these simple steps:
Select New campaign.
Choose the Video campaign type.
Enter the desired campaign settings, including the targeting criteria.
Create the ad, utilizing the skippable in-stream ads and in-feed video ads.
If you already have successful TrueView for action campaigns, a convenient option is to copy and paste them as Video action campaigns. This approach saves time and effort, allowing advertisers to continue leveraging their proven strategies while benefiting from the expanded reach and additional features offered by Video action campaigns.
Automatic Upgrades: Standard Ad Groups To Responsive Ad Groups In Google Ads
Google Ads provides a user-friendly experience by automatically upgrading standard ad groups to responsive ad groups. These upgrades help streamline campaign management and ensure optimal performance.
During the upgrade process, default values for long headlines and descriptions will be used. However, it is important to note that these values can be updated later to align with the brand’s specific messaging and goals.
The automatic migration of TrueView for action campaigns that are still enabled or paused guarantees a seamless transition, maintaining the campaign’s continuity and preserving the historical data.
Standard ad groups that have no active spending campaigns will be marked as “removed.” This consolidation simplifies the campaign structure and ensures that advertisers can easily manage and navigate their campaigns within the Google Ads interface.
User-Friendly Experience: New Google Ads Interface Launching In 2024
Google Ads is committed to providing a user-friendly experience for advertisers, constantly improving its interface and functionalities. A new Google Ads user experience is set to launch in 2024, promising a more intuitive and efficient platform for managing ad campaigns.
As part of this update, instructions for upgrading TrueView for action campaigns to Video action campaigns will be seamlessly integrated into the interface, offering step-by-step guidance and making the transition process even smoother. Advertisers can look forward to a more streamlined and user-friendly experience, allowing them to maximize the potential of the TrueView Google Ads platform.
Disclaimer: The information provided in this article is based on current features and functionalities available from Google Ads. Any future updates or changes may alter the process or options described above.
It is always recommended to refer to the official Google Ads documentation for the most up-to-date instructions and guidelines.