Ad Networks

Top Native Ads: Boosting Engagement and Revenue

In the fast-evolving world of digital marketing, native ads have emerged as a powerful tool that seamlessly blends into the fabric of web content.

As businesses look for innovative ways to leverage their marketing budgets during the turbulent times of the pandemic, native advertising has risen to the forefront with its high engagement rates and unobtrusive integration.

With numerous platforms vying for attention, such as Outbrain, Taboola, Paved, Yahoo Gemini, Nativo, TripleLift, RevContent, and MGID, the choices can be overwhelming.

In this article, we delve into the top native advertising platforms, exploring their unique features and requirements, to help you make an informed decision on maximizing your marketing impact.

top native ads

The top native advertising platforms include Outbrain, Taboola, Paved, Yahoo Gemini, Nativo, TripleLift, RevContent, and MGID.

These platforms offer various features such as programmatic native ad demand, targeting options, high-impact email sponsorships, and a variety of ad formats.

Each platform has different traffic requirements and pricing models, so it is important to consider your business needs and goals when choosing a native advertising platform.

Key Points:

  • Top native advertising platforms include:
  • Outbrain
  • Taboola
  • Paved
  • Yahoo Gemini
  • Nativo
  • TripleLift
  • RevContent
  • MGID
  • These platforms offer:
  • Programmatic native ad demand
  • Targeting options
  • High-impact email sponsorships
  • A variety of ad formats
  • Each platform has:
  • Different traffic requirements
  • Pricing models
  • It is important to consider:
  • Your business needs and goals
  • When choosing a native advertising platform


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💡 Did You Know?

1. Native advertising received its name from the idea of “native content,” which refers to ads that blend seamlessly into the look and feel of the platform they appear on, making them appear more like part of the organic content.

2. The concept of native ads can be traced back to ancient times, as Ancient Egyptians used to place discreet promotional messages within papyrus scrolls to advertise their products and services. These messages were seamlessly integrated into the text, similar to modern native ads.

3. Did you know that the first recorded use of native advertising in the digital realm was in 1996? This early form of native advertising was known as a “sponsored link” and was introduced by the search engine (later renamed Overture) to display paid search listings at the top of search results.

4. Native ads are known for their effectiveness in capturing users’ attention, and studies have shown that they receive significantly higher click-through rates compared to traditional banner ads. In fact, recent research found that native ads generate an average click-through rate of 0.33%, which is over four times higher than the average 0.08% click-through rate for display ads.

5. Native ads have evolved with time to keep up with technology. Originally, they were limited to appearing on websites, but now they span across a variety of platforms, including social media feeds, email newsletters, podcasts, and even virtual reality experiences. This versatility allows advertisers to reach audiences where they spend the most time, providing a more engaging and tailored advertising experience.

Rising Popularity Of Native Ads During The Global Pandemic

The global pandemic has prompted businesses and entrepreneurs to reevaluate their marketing strategies and budget allocation. As traditional advertising platforms like billboards and print media lose their effectiveness, companies are embracing native advertising as a more efficient and cost-effective alternative. Native ads, which seamlessly integrate with the user experience, have experienced a significant rise in popularity as businesses aim to engage their target audience without being intrusive.

  • Native advertising is gaining traction due to its non-intrusive nature
  • Traditional advertising channels like billboards and print media are becoming less effective
  • Companies are reallocating their marketing spend in response to the global pandemic.

Native Ads: Generating 74% Of US Display Ad Revenue By 2021

According to recent predictions, native ads are expected to generate 74% of total display ad revenue in the US by 2021. This staggering growth reflects the effectiveness and appeal of native ads as a marketing tool. The ability of native ads to seamlessly integrate into web content, appearing as a natural part of the user experience, has proven to be a game-changer in the advertising industry.

Native Ads: Grabbing User Attention Without Intrusion

One of the key advantages of native ads is their ability to capture users’ attention without being intrusive. Unlike traditional display ads that can disrupt the user’s browsing experience, native ads blend in seamlessly with the surrounding content, making them far more likely to grab the user’s attention. Research shows that users are 53% more likely to pay attention to native ads as compared to conventional display adverts, further proving their effectiveness in capturing user engagement.

  • Native ads capture attention without being intrusive
  • They blend in seamlessly with surrounding content
  • Users are 53% more likely to pay attention to native ads

Native Ads: Achieving 9 Times Better Click-Through Rates

Click-through rates (CTR) are a crucial metric for measuring the success of an advertising campaign.

  • Native ads have shown impressive results in this aspect, with a CTR that is almost nine times better compared to traditional display adverts.
  • This higher engagement rate can be attributed to the non-intrusive nature of native ads, which seamlessly blend in with the user experience and appear as valuable content rather than aggressive advertisements.

Native Advertising Platforms: Gaining Popularity Among Advertisers And Publishers

With the rising popularity of native ads, native advertising platforms have become a go-to solution for advertisers and publishers alike. These platforms provide the necessary infrastructure and tools for running successful native ad campaigns.

Benefits of native advertising platforms include:

  • Effective targeting: Advertisers can reach their target audience more effectively, increasing the chances of conversions.
  • High-quality traffic: Publishers can generate high-quality traffic and leads through these platforms, ensuring better engagement and potential customers.
  • Business goals achievement: Native advertising platforms have become crucial in achieving the advertising goals of businesses across various industries.

In summary, native advertising platforms offer advertisers and publishers the means to effectively run native ad campaigns, target their audience, and achieve their advertising goals.

Native Ads: Generating High-Quality Traffic And Leads For Publishers

Native advertising platforms seamlessly integrate relevant ads with web content, providing publishers with a reliable source of high-quality traffic and leads. These platforms ensure that the ads reach the right audience at the right time, leading to a higher conversion rate and better overall results for publishers. Native ads have emerged as an attractive option for monetizing digital properties.

Syncing Ads And Web Content With Native Advertising Platforms

Native advertising platforms are powerful tools that enable publishers and advertisers to seamlessly synchronize ads with web content. This synchronization ensures that the ads appear contextually relevant and valuable to the users. By blending the ads with the content, native advertising platforms create a cohesive and engaging user experience, positively impacting both the publisher’s revenue and the advertiser’s brand recognition.

Seamless Integration: Native Ads Blend In With Web Content

Unlike traditional display ads that stick out like sore thumbs, native ads seamlessly blend into the web content. This seamless integration is crucial in creating a non-disruptive user experience and building user trust. Native ads appear as a seamless part of the web content, mimicking the look and feel of the surrounding content. This integration creates a more user-friendly and visually appealing experience, resulting in higher engagement and a better overall user experience.

Personal Brand Connection: 71% Of Users Identify With Native Ads

Native ads have proven to be instrumental in forming a personal connection between users and brands. Research shows that 71% of users personally identify with a brand after seeing its native ads, compared to only 50% with traditional display ads. This personal connection is a result of the seamless integration of native ads into web content, making them feel like a natural part of the user’s experience. By fostering this connection, native ads are more likely to drive brand loyalty and customer engagement.

Impressive Impressions: Over 86% Generated Through Native Ads

Impressions, the number of times an ad is displayed, are a critical measure of an ad campaign’s reach. Native ads have proven to be highly effective in generating impressions, contributing to over 86% of total impressions. This high percentage reflects the growing preference among businesses and advertisers for native ads, as they are non-intrusive and seamlessly integrated into the user’s experience.

With native ads gaining traction, advertisers can reach a wider audience and achieve greater brand exposure.

Native ads have become increasingly popular as businesses and entrepreneurs rethink their marketing strategies during the global pandemic. These ads offer a non-intrusive and seamless way to engage users, resulting in better click-through rates and higher brand identification. Native advertising platforms have emerged as essential tools for running successful ad campaigns, enabling advertisers and publishers to achieve their marketing goals. By seamlessly integrating ads with web content, native advertising platforms create an engaging user experience, generate high-quality traffic and leads, and drive revenue for publishers.


Which is the best native ad network?

Determining the best native ad network depends on various factors such as the affiliate’s experience level and specific goals. For beginners, reliable options like MGID, Adcash, and TrafficStars provide accessible platforms for effective ad campaigns. Alternatively, advanced affiliates may find platforms like Outbrain, Taboola, and Revcontent more suitable for their needs, thanks to their extensive reach and advanced targeting options. Ultimately, it is essential to consider individual requirements and objectives when selecting the best native ad network.

What is the best content for native ads?

The best content for native ads is something that seamlessly integrates with the webpage the reader is browsing while also providing value and relevance to them. For example, an effective native ad for Cavendish insurance broker on the section of the Mail Online would be a brief but informative guide on how to choose the right insurance coverage for different life stages. This content could provide useful insights and tips for readers while blending naturally with the surrounding articles, enhancing their browsing experience without interrupting it. By offering relevant and valuable information, native ads can successfully engage readers and foster a positive brand association.

What is an example of a branded native ad?

An example of a branded native ad can be seen on popular social media platforms like Instagram. Influencers often collaborate with brands to create sponsored posts that seamlessly blend into their feed. These posts feature branded products or services in a way that feels organic to the content creator’s style and aesthetics. By leveraging the influencer’s reach and credibility, these branded native ads effectively reach a wider audience and establish a connection between the brand and the user.

What is better than Taboola?

While Taboola is a popular choice for content and campaign management, there are several alternatives worth exploring. Outbrain, for instance, offers similar features and has been consistently ranked highly by reviewers. AdRoll is another strong contender, known for its comprehensive advertising platform that allows for effective campaign management. ContentStudio is also worth considering as it offers content creation tools and social media management capabilities. Lastly, StackAdapt provides a unique AI-powered marketing platform that helps optimize campaigns and target audiences. When evaluating alternatives to Taboola, be sure to consider these options and their respective strengths in content and campaign management.