In an increasingly digital world, email marketing has emerged as a vital tool for businesses to reach and engage with their target audience.
With 2020 just around the corner, it’s crucial to stay ahead of the game by utilizing the top email marketing platforms available.
From Constant Contact to ConvertKit, this article explores the most powerful and effective platforms that will make your campaigns shine.
Whether you’re a small startup or a well-established enterprise, these platforms are guaranteed to take your email marketing strategy to the next level.
The top email marketing platforms for 2020 include Constant Contact, Brevo, HubSpot, Omnisend, Drip, AWeber, Moosend, and ConvertKit.
Constant Contact is recommended for small businesses, non-profits, and new bloggers, while Brevo is a fast-growing platform in Europe.
HubSpot is a well-known CRM and email marketing software, and Omnisend is a powerful option for eCommerce businesses.
Drip is a powerful enterprise platform for eCommerce, bloggers, and digital marketers.
AWeber is one of the oldest and most popular providers, Moosend is an affordable option for small businesses, and ConvertKit is a robust platform for professional bloggers, authors, and marketers.
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💡 Did You Know?
1. Email marketing has been around since 1978, when the first marketing email was sent to a list of 400 people, resulting in $13 million in sales.
2. The first email marketing platform, called “Email,” was created in 1991 by Tim Berners-Lee, the inventor of the World Wide Web.
3. In 2020, the top email marketing platform globally accounted for over 60% of all marketing emails sent worldwide.
4. The average email open rate across all industries in 2020 was approximately 21%, indicating that less than a quarter of marketing emails are opened by their recipients.
5. According to a study conducted in 2020, personalized email subject lines are 26% more likely to be opened compared to generic ones, highlighting the significant impact of personalization in email marketing strategies.
Constant Contact is a popular choice for small businesses, non-profits, and new bloggers due to its user-friendly interface and extensive features.
With Constant Contact, users can:
What sets Constant Contact apart is its integration with Shopify stores, allowing businesses to seamlessly connect their email marketing efforts with their e-commerce operations.
Constant Contact also excels in customer support, ensuring that users have access to assistance when needed.
New users can take advantage of a 60-day free trial to explore all the features Constant Contact has to offer before committing.
Pricing starts at just $9.99 per month, making Constant Contact an affordable and powerful solution for businesses of all sizes.
Brevo, formerly known as Sendinblue, is quickly gaining popularity as a top email marketing platform in Europe. The platform boasts a user-friendly interface that makes it easy for businesses to create engaging and visually appealing emails. What sets Brevo apart is its free plan, which allows users to have unlimited contacts and send up to 300 emails per day, albeit with Brevo branding.
For businesses that require additional features and customization options, Brevo offers paid plans starting at $25 per month. These plans come with a host of additional functionalities, including a landing page builder and integration with Facebook ads.
With its growing reputation and affordable pricing, Brevo is an attractive option for businesses looking to enhance their email marketing efforts.
HubSpot is a well-known name in the realm of CRM and email marketing software. While it offers an extensive range of services, this article will focus specifically on its email marketing capabilities.
HubSpot’s free version allows users to:
This is perfect for businesses looking to get started with email marketing without incurring additional costs.
HubSpot offers advanced automation features, allowing businesses to:
The platform also provides a drag-and-drop email builder and an array of customizable templates, simplifying the email creation process.
With its all-in-one marketing platform, HubSpot is an excellent choice for businesses looking to streamline their marketing efforts.
Pricing for HubSpot’s email marketing services starts at $45 per month, making it a competitive option for businesses seeking comprehensive marketing solutions.
Omnisend is a powerful email marketing service specifically designed for e-commerce businesses. The platform offers a generous free plan that includes automation workflows, subscriber segmentation, A/B testing, and performance reports. With Omnisend, businesses can easily integrate their email marketing campaigns with their preferred e-commerce platforms, such as Shopify and WooCommerce.
The platform also provides advanced SMS marketing capabilities, allowing businesses to reach their customers through multiple channels. The free plan includes contact with up to 250 subscribers, while paid plans start at an affordable $16 per month. With its focus on e-commerce and its robust set of features, Omnisend is an ideal choice for businesses looking to maximize their online sales through strategic email and SMS marketing campaigns.
Drip is an enterprise-level email marketing platform that specifically caters to the needs of e-commerce businesses, bloggers, and digital marketers. This platform offers a range of powerful features to help businesses create highly targeted and effective email campaigns.
Marketing Automation: Drip allows businesses to harness the power of marketing automation, enabling them to automate various tasks and workflows. This can save time and enhance campaign efficiency.
Sales Funnels: With Drip, businesses can create and manage sales funnels, which can help to streamline the customer journey and drive conversions.
Personalization: Drip offers personalization features, allowing businesses to deliver personalized content to their audience. This can help to improve engagement and drive customer loyalty.
One of the standout features of Drip is its visual drag-and-drop builder for automation workflows. This feature allows businesses to easily create complex and highly customized email sequences without requiring any coding or technical expertise.
Drip also offers intelligent marketing automation, which allows businesses to automate various tasks based on customer behavior and segmentation. This helps to ensure that the right message is delivered to the right audience at the right time.
In terms of support, Drip provides various options including live chat, webinars, and detailed courses. These resources ensure that businesses have access to the necessary help and guidance for their email marketing success.
When it comes to pricing, Drip offers different plans starting from $49 per month. Additionally, one of the added benefits of choosing Drip is the inclusion of SMS notification capabilities. This feature allows businesses to reach their audience through text messages, expanding their reach and engagement.
AWeber is renowned as one of the oldest and most popular email marketing service providers in the industry. It caters specifically to small and medium-sized businesses, offering a comprehensive range of tools to enhance their email marketing efforts. The pricing for AWeber starts from $19 per month, and they also provide a limited free plan for businesses having up to 500 subscribers. With AWeber, businesses can effortlessly create and send professional-looking emails, segment their subscriber lists, and easily track the performance of their campaigns. With its user-friendly interface and extensive features, AWeber remains a reliable and trusted choice for businesses of all sizes.
Moosend is an affordable email marketing service that caters specifically to small businesses.
The platform offers a 30-day free trial, allowing businesses to explore all its features before committing.
With Moosend, businesses can take advantage of marketing automation features, email list building tools, and customizable email templates to create engaging campaigns.
The platform also provides advanced reporting and analytics to help businesses measure the success of their email marketing efforts.
With pricing starting at just $9 per month, Moosend is an accessible and budget-friendly option for small businesses looking to leverage the power of email marketing.
“Moosend is an accessible and budget-friendly option for small businesses looking to leverage the power of email marketing.”
ConvertKit is a robust email marketing platform specifically designed for professional bloggers, authors, and marketers. The platform offers a range of powerful features, including autoresponders, segmentation, A/B testing, and a landing page builder.
ConvertKit’s user-friendly interface makes it easy for businesses to create and send targeted emails to their subscriber lists. With its emphasis on personalization and automation, ConvertKit enables businesses to deliver highly relevant content to their subscribers, resulting in increased engagement and conversions.
Pricing for ConvertKit starts from $29 per month with a 14-day free trial. With its dedication to meeting the unique needs of bloggers, authors, and marketers, ConvertKit is a standout choice for those in these industries.
Key features of ConvertKit:
“ConvertKit is a standout choice for those in the blogging, authoring, and marketing industries.”
When it comes to email marketing platforms, pricing and plans play a crucial role in the decision-making process. The platforms mentioned in this article offer a range of pricing options to cater to businesses of all sizes and budgets.
Each platform provides different features and capabilities, so businesses should carefully consider their specific needs and budget when selecting an email marketing platform.
It’s important to note that this list is focused specifically on email marketing platforms for 2020. There are many other options available in the market that may suit different business needs. The platforms listed in this article have been selected based on their reputation, features, and affordability. Businesses are encouraged to thoroughly research and compare different platforms to find the one that best aligns with their specific requirements and goals.
Two popular email marketing platforms for 2020 are Mailchimp and Constant Contact. Mailchimp has a user-friendly interface and a robust set of features, making it suitable for users of all skill levels. It offers customizable templates, automation tools, segmenting options, and advanced reporting. Mailchimp also integrates well with other marketing platforms and provides various options for personalization, making it a versatile choice for businesses of all sizes.
On the other hand, Constant Contact excels in its customer support and user engagement features. It offers a simple and intuitive interface, along with a wide range of customizable templates. Constant Contact helps businesses build customer relationships through features like social media marketing, event management, and surveys. It also offers thorough tracking and reporting tools to measure the success of campaigns. Constant Contact’s strong customer support and emphasis on engagement set it apart from other email marketing platforms.
The top email marketing platforms of 2020 address the challenges of deliverability and inbox placement through various strategies. Firstly, they prioritize maintaining a positive sender reputation by implementing strict authentication protocols, such as DKIM, SPF, and DMARC. These protocols ensure that emails are legitimate and not fraudulent, increasing the chances of delivery. Additionally, these platforms continuously monitor and clean their email lists to minimize bounced emails, spam complaints, and unsubscribes. By regularly purging inactive or unengaged subscribers, they improve deliverability rates and avoid being marked as spam. Furthermore, these platforms provide users with comprehensive email deliverability reports and analytics, allowing them to track the success of their campaigns, identify any deliverability issues, and take corrective measures to increase inbox placement.
In summary, the top email marketing platforms of 2020 address deliverability and inbox placement challenges through sender reputation management, authentication protocols, list hygiene practices, and robust reporting and analytics capabilities. These strategies help to ensure that emails are delivered to the recipient’s inbox and not treated as spam, ultimately maximizing the effectiveness of email marketing campaigns.
The leading email marketing platforms in 2020 offer a range of key features and integrations. Some of the notable features include advanced segmentation capabilities, automation workflows, A/B testing, and customizable templates. These platforms also provide analytics and reporting tools for tracking email campaign performance and measuring conversions.
Integrations are available with various CRMs, e-commerce platforms, and other software to streamline business processes. The most crucial features for businesses depend on their specific needs. However, features like segmentation and automation help personalize communication with customers, leading to higher engagement and conversion rates. Integration with CRMs and e-commerce platforms allows businesses to sync customer data and create targeted campaigns based on purchase history and preferences, ultimately improving customer relationship management and driving sales.
In 2020, the pricing models of the top email marketing platforms vary based on factors such as the number of subscribers, features included, and the frequency of email sends. Some platforms offer a tiered pricing structure where the cost increases as the subscriber count grows, while others have a flat rate regardless of subscriber count. Scalability options also differ among platforms, with some offering seamless integration with other marketing tools and the ability to handle large subscriber lists and high email volumes.
When it comes to the platform that offers the best value for different business sizes, it depends on specific needs and budget. Generally, Mailchimp is a popular choice for small businesses due to its user-friendly interface, free plan option for up to a certain number of subscribers, and affordable pricing as the subscriber count increases. On the other hand, larger businesses might find platforms like AWeber or Constant Contact more suitable, as they provide advanced features and scalability options required for handling larger subscriber lists and high-volume email sends. Ultimately, the best value platform will be the one that aligns with a business’s budget, subscriber count, and specific marketing requirements.