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Marketing management, as defined by Philip Kotler, is the process of planning, organizing, implementing, and controlling marketing activities to facilitate the exchange of products or services between a company and its target customers. This concept has evolved over time to become a fundamental aspect of business strategy, especially in the ever-expanding online advertising industry. Philip […]
The government market refers to the sector in which the government purchases goods, services, and solutions from various suppliers. This market is vital for any online advertising service or advertising network as government agencies are significant buyers of advertising products and services. Understanding the government market’s landscape and dynamics is crucial to successfully tap into […]
Viewability is a crucial metric in the world of online advertising. It refers to whether an ad is actually seen by a user, rather than being hidden or rendered outside of the visible area. In today’s crowded online advertising landscape, where ads are constantly vying for users’ attention, viewability has become a key factor for […]
An advertising strategy is a carefully planned and executed approach to promote a product or service to a specific audience. It involves identifying the target market, determining the key message, and selecting the most effective communication channels to reach customers. In today’s highly competitive digital landscape, having a well-defined advertising strategy is crucial for online […]
Modern marketing refers to the strategies and techniques that are employed in today’s digitized, interconnected world to promote products and services. It is a dynamic field that has undergone substantial changes in recent years due to advancements in technology and the rise of the internet. This article will explore the evolution of modern marketing, its […]
Internet marketing, also known as online marketing or digital marketing, is an essential strategy for businesses operating in today’s tech-driven world. It involves promoting products or services using various online channels, such as websites, social media platforms, search engines, email marketing, and more. According to a recent report, global digital ad spending is projected to […]
The marketing process plays a crucial role in the success of any business, as it is essentially the blueprint for attracting and retaining customers. From creating awareness about products or services to building brand loyalty, marketing is a dynamic and ever-evolving field. In the context of online advertising services or advertising networks, understanding the marketing […]
Guerrilla marketing is a unique and unconventional approach to advertising that captures the attention of consumers through surprising and memorable tactics. Born out of necessity, guerrilla marketing emerged in the early 1980s when traditional advertising methods became saturated and ineffective. Today, guerrilla marketing remains a significant force in the advertising industry, known for its effectiveness […]
A market, in the context of marketing, can be defined as a group of potential customers or consumers who share a common need or want and are willing and able to engage in a transaction to satisfy that need or want. This concept is crucial for businesses and marketers as it allows them to identify […]
Marketing implications refer to the potential consequences or effects of marketing strategies, campaigns, or decisions on various aspects of a business. These implications can encompass a wide range of areas, including brand image, customer perception, market share, and overall business performance. Understanding and evaluating marketing implications is crucial for online advertising services and advertising networks, […]